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New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

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Amy Sample Ward, CEO, NTEN …

Amy Sample Ward, CEO, NTEN

Twitter Handle: @AmyRSWard
Instagram, Vine, Snapchat. You may have heard the names or may be using them already. These are just a few of the newer social tools on the market that nonprofits are adding to their arsenal. We’ll take a look at some inspiring campaigns and examples of newer tools in use by nonprofits.

Published in Social Media , Technology , Business
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  • Thanks again to all of you for coming! Please feel free to connect with me online for more resources or conversation!

Transcript

  • 1. New[er] Kids On the Block: Social Media Apps Nonprofits are Testing #SM4NP Amy Sample Ward amy@nten.org
  • 2. LET’S START WITH WHAT ISN’T NEW
  • 3. POLL: Which platforms does your organization use now? Facebook Twitter YouTube LinkedIn
  • 4. FACEBOOK 67% of Internet Users
  • 5. FACEBOOK 83% of 18-29 Year Olds
  • 6. FACEBOOK 46% Growth for 45-54
  • 7. FACEBOOK 73% for those with incomes at $75,000+
  • 8. TWITTER 79% for 55-64 Year Olds
  • 9. YOUTUBE More 18-34 Year Olds Than ANY Cable Network
  • 10. LINKEDIN 2 Users Per Second
  • 11. NOW FOR THE TINY COMPUTERS IN OUR POCKETS
  • 12. FACEBOOK 189M mobile only users
  • 13. MOBILE 25% of 18-45 Year Olds
  • 14. SOCIAL IS ALWAYS CHANGING
  • 15. INSTAGRAM – PENCILS OF PROMISE http://instagram.com/pencilsofpromise
  • 16. VINE – DOGS TRUST https://vine.co/Dogstrust
  • 17. SNAPCHAT – DOSOMETHING.ORG
  • 18. CAMPAIGNS
  • 19. CAMPAIGNS
  • 20. HOW DO I TRY NEW THINGS?
  • 21. CREATING A CULTURE OF TESTING How can you try new things & fail fast? Create space for conversation Encourage personal use of tech Let staff across your organization test & try Implement standard process for suggesting new projects or proposing pilots
  • 22. THANKS! AmySampleWard.org NTEN.org SocialChangeAnytime.com @AmyRSWard amy@nten.org