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New[er] Kids on the Block: Some Social Apps Nonprofits are Testing
 

New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

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Amy Sample Ward, CEO, NTEN ...

Amy Sample Ward, CEO, NTEN

Twitter Handle: @AmyRSWard
Instagram, Vine, Snapchat. You may have heard the names or may be using them already. These are just a few of the newer social tools on the market that nonprofits are adding to their arsenal. We’ll take a look at some inspiring campaigns and examples of newer tools in use by nonprofits.

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  • Thanks again to all of you for coming! Please feel free to connect with me online for more resources or conversation! <br />

New[er] Kids on the Block: Some Social Apps Nonprofits are Testing New[er] Kids on the Block: Some Social Apps Nonprofits are Testing Presentation Transcript

  • New[er] Kids On the Block: Social Media Apps Nonprofits are Testing #SM4NP Amy Sample Ward amy@nten.org
  • LET’S START WITH WHAT ISN’T NEW
  • POLL: Which platforms does your organization use now? Facebook Twitter YouTube LinkedIn
  • FACEBOOK 67% of Internet Users
  • FACEBOOK 83% of 18-29 Year Olds
  • FACEBOOK 46% Growth for 45-54
  • FACEBOOK 73% for those with incomes at $75,000+
  • TWITTER 79% for 55-64 Year Olds
  • YOUTUBE More 18-34 Year Olds Than ANY Cable Network
  • LINKEDIN 2 Users Per Second
  • NOW FOR THE TINY COMPUTERS IN OUR POCKETS
  • FACEBOOK 189M mobile only users
  • MOBILE 25% of 18-45 Year Olds
  • SOCIAL IS ALWAYS CHANGING
  • INSTAGRAM – PENCILS OF PROMISE http://instagram.com/pencilsofpromise
  • VINE – DOGS TRUST https://vine.co/Dogstrust
  • SNAPCHAT – DOSOMETHING.ORG
  • CAMPAIGNS
  • CAMPAIGNS
  • HOW DO I TRY NEW THINGS?
  • CREATING A CULTURE OF TESTING How can you try new things & fail fast? Create space for conversation Encourage personal use of tech Let staff across your organization test & try Implement standard process for suggesting new projects or proposing pilots
  • THANKS! AmySampleWard.org NTEN.org SocialChangeAnytime.com @AmyRSWard amy@nten.org