New[er] Kids On the Block:
Social Media Apps
Nonprofits are Testing
#SM4NP
Amy Sample Ward
amy@nten.org
LET’S START WITH WHAT ISN’T NEW
POLL:
Which platforms does your organization
use now?
Facebook
Twitter
YouTube
LinkedIn
FACEBOOK
67% of Internet Users
FACEBOOK
83% of 18-29 Year Olds
FACEBOOK
46% Growth for 45-54
FACEBOOK
73% for those with
incomes at $75,000+
TWITTER
79% for 55-64 Year Olds
YOUTUBE
More 18-34 Year Olds
Than ANY Cable
Network
LINKEDIN
2 Users Per Second
NOW FOR THE TINY COMPUTERS IN
OUR POCKETS
FACEBOOK
189M mobile only users
MOBILE
25% of 18-45 Year Olds
SOCIAL IS ALWAYS CHANGING
INSTAGRAM – PENCILS OF PROMISE
http://instagram.com/pencilsofpromise
VINE – DOGS TRUST
https://vine.co/Dogstrust
SNAPCHAT – DOSOMETHING.ORG
CAMPAIGNS
CAMPAIGNS
HOW DO I TRY NEW THINGS?
CREATING A CULTURE OF TESTING
How can you try new things & fail fast?
Create space for conversation
Encourage personal use...
THANKS!
AmySampleWard.org
NTEN.org
SocialChangeAnytime.com
@AmyRSWard
amy@nten.org
New[er] Kids on the Block: Some Social Apps Nonprofits are Testing
New[er] Kids on the Block: Some Social Apps Nonprofits are Testing
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New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

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Amy Sample Ward, CEO, NTEN

Twitter Handle: @AmyRSWard
Instagram, Vine, Snapchat. You may have heard the names or may be using them already. These are just a few of the newer social tools on the market that nonprofits are adding to their arsenal. We’ll take a look at some inspiring campaigns and examples of newer tools in use by nonprofits.

Published in: Social Media, Technology, Business
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  • New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

    1. 1. New[er] Kids On the Block: Social Media Apps Nonprofits are Testing #SM4NP Amy Sample Ward amy@nten.org
    2. 2. LET’S START WITH WHAT ISN’T NEW
    3. 3. POLL: Which platforms does your organization use now? Facebook Twitter YouTube LinkedIn
    4. 4. FACEBOOK 67% of Internet Users
    5. 5. FACEBOOK 83% of 18-29 Year Olds
    6. 6. FACEBOOK 46% Growth for 45-54
    7. 7. FACEBOOK 73% for those with incomes at $75,000+
    8. 8. TWITTER 79% for 55-64 Year Olds
    9. 9. YOUTUBE More 18-34 Year Olds Than ANY Cable Network
    10. 10. LINKEDIN 2 Users Per Second
    11. 11. NOW FOR THE TINY COMPUTERS IN OUR POCKETS
    12. 12. FACEBOOK 189M mobile only users
    13. 13. MOBILE 25% of 18-45 Year Olds
    14. 14. SOCIAL IS ALWAYS CHANGING
    15. 15. INSTAGRAM – PENCILS OF PROMISE http://instagram.com/pencilsofpromise
    16. 16. VINE – DOGS TRUST https://vine.co/Dogstrust
    17. 17. SNAPCHAT – DOSOMETHING.ORG
    18. 18. CAMPAIGNS
    19. 19. CAMPAIGNS
    20. 20. HOW DO I TRY NEW THINGS?
    21. 21. CREATING A CULTURE OF TESTING How can you try new things & fail fast? Create space for conversation Encourage personal use of tech Let staff across your organization test & try Implement standard process for suggesting new projects or proposing pilots
    22. 22. THANKS! AmySampleWard.org NTEN.org SocialChangeAnytime.com @AmyRSWard amy@nten.org

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