How has Social Media Impacted the 2012 Olympic Games?

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In this presentation, Shanna Kurpe evaluates how social media has impacted the 2012 Olympic Games. This year's games have been termed the "Social Media Olympics" because of the impact social networking websites have had on the International Olympic Committee (IOC), athletes, spectators, business productivity and news coverage.

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How has Social Media Impacted the 2012 Olympic Games?

  1. 1. Social Media & The Olympics Presented by Shanna Kurpe
  2. 2. London 2012 a.k.a. the“Social Media Olympics”“Social Media Olympics”“Social Media Olympics”
  3. 3. Over 10 Million Mentions of Olympics on Twitter
  4. 4. Loss of $650 Million for US Business as Workers Stream Coverage at Work *According to a study conducted by the Captivate Network. *According to a study conducted by the Captivate Network. *According to a study conducted by the Captivate Network. *According to a study conducted by the Captivate Network. *According to a study conducted by the Captivate Network. *According to a study conducted by the Captivate Network.
  5. 5. Today’s AgendaHow has Social Media Usage Impacted the 2012 Olympics? International Olympic Committee US Olympic News Coverage Athletic Participation
  6. 6. How is Social Media Impacting theInternational Olympic Committee?
  7. 7. Social Media GuidelinesFor athletes & attendees Use only if “urgent” Must update in first-person, diary format No real-time posts about game results or other participants No videos from Olympic Village Photos and videos cannot be sold No use of Olympic rings on any post No use of the word “Olympic” in association with any other 3rd party, such as a sponsor All posts must be in Olympic spirit, and not contain vulgar or offensive content
  8. 8. ProtestsRule #40 - Bans athletesfrom mentioning sponsorson social media duringOlympic Games July 18-August 15, 2012"I am honored to be anOlympian, but#WeDemandChange2012#Rule40 @NBCOlympics"
  9. 9. Technical Difficulties Complaints of Network Issues Spotty BBC coverage Difficulties transmitting information Difficulty measuring distance between cyclists
  10. 10. How is Social Media Impacting US News Coverage?
  11. 11. Olympic News CoverageNBC Social Media Real-time Tweets Real-time Status Updates Live Streaming
  12. 12. Criticism of NBC CoveragePoor Coverage of OpeningCeremonies @repetenz says NBC on cutting 7/7 tribute from Olympic opening ceremony "We tailor our coverage 4 US audience". What...Ignorant? #NBCfail @camulus says Watching the opening ceremonies. Commentators need to keep quiet especially during the musical portion. #nbcfail
  13. 13. Criticism of NBC CoverageLack of Live Coverage @change says Some #Olympics fans are frustrated with @NBCOlympics decision not to air competitions live. Susans petition: http://chn.ge/OBHtmg #NBCfail @DrewG7 says The people have spoken. #NBCFail RT @DylanByers: Gallup: 85% of Americans wants Olympics coverage broadcast live: bit.ly/TJMRO7
  14. 14. Criticism of NBC CoverageLack of Coverage in General @BCSGuru says This just in, U.S. and North Korea are only countries where the 100-meter race wasnt shown live on TV. #nbcfail @LesRosbifs says Nearly $1bn spent on acquiring the rights, nearly 3000 staff in London, yet NBC still dont show the blue riband 100m live. #NBCfail
  15. 15. Spoiler Alert Social Media Activity + Lack of Live Coverage = SpoilersMichael Phelps Sets Record for Most US Women’s Gymnastics Team Wins Gold Medals Won Gold Medals
  16. 16. How is Social Media Impacting Athletic Participation?
  17. 17. All-Access for FansKevin Love shares “got‘em” photos of US Men’sBasketball team memberssleeping
  18. 18. Sideline DistractionsEmily Seebohm admits Twitter is adistraction#GoldGoldGoldforCBomb“When people tell you a thousandtimes that you are going to get it,somewhere in your mind you think:Ive done it, but I hadnt done it.That was where I obviously will takea big learning curve and obviously Ineed to sign out of Twitter and logout of Facebook a lot sooner than Idid.”
  19. 19. SuspensionsGreek triple jumper bannedfrom games over tweet@papaxristoutj said "Withso many Africans in Greece,the mosquitoes from theWest Nile will at least beeating some homemadefood."
  20. 20. SuspensionsSwiss soccer player kickedoff Olympic Team@morgastoss called SouthKoreans “bunch ofmongoloids” and said they“can go burn”
  21. 21. Photo CreditsGallup. Americans’ Preference for Olympics Coverage, by Viewership. Gallup Economy. Web. 9 August 2012.Government Olympic Communications. The Department for Culture, Media & Sport. Olympic Torch Michael Johnson atStonehenge. Flickr. Web. 12 July 2012.Government Olympic Communications. The Department for Culture, Media & Sport. Giant Olympic Rings on Tower Bridge,London. Flickr. Web. 27 July 2012.Government Olympic Communications. The Department for Culture, Media & Sport. Olympic Stadium. Flickr. Web. 23 July2012.Government Olympic Communications. The Department for Culture, Media & Sport. Women’s Road Race. Flickr. Web. 23 July2012.Government Olympic Communications. The Department for Culture, Media & Sport. Michael Phelps awarded gold in theLondon 2012 Aquatic Centre. Flickr. Web. 2 August 2012.Harper, Dawn. Protest Rule #40. Twitter. Web. 28 July 2012.Jacobs, David. The Real-Time Internet vs. The Old School Olympics. Connected World Media. Web. 3 August 2012.Swamibu. 2012 Olympic and Paralympic Games medals. Flickr. Web. 14 September 2011.

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