1. By Larry Snow
SJC Web Design LLC
http://www.sjcwebdesign.com

2.  Outline and define your content
 What is your niche?
 What are your products or services?
 Sketch out how you want your content on a
web page
 What is your design?

3.  A full complete description of your services or
product.
◦ who are you
◦ what do you do
 A way for people to contact you – email address,
contact information page, or a contact form.
 Post comments or feedback from customers who
have bought your product or used your service.
 Images related to your content. It could be as
simple as stock photo - your images should
reflect who you are and your services.
 If your site is large with lots of content, add a
search function.

4.  Avoid overloading your pages.
 Web pages that a visitor must scroll down
more than 2 times should be broken up into
separate sections.
 Visitors jut won’t read that much.
 “Webify” your content. Visitors don’t want to
read a book. Break up your content with
bullet points, bold text for highlights.

5.  All pages should contain meta keywords and
descriptions. Meta tags are contained in the
HTML code. Go to Wikipedia for examples
and how to’s.
 Descriptive page titles.
 Use keywords in your content

6.  Avoid over doing the design. Keep it Simple.
Don’t mix and match colors.
 Use a color wheel to organize your color
scheme.
 Have 1 main color and 1 subtle color for
accent

7.  Avoid gizmos, widgets and gadgets. Just
because you know how to make text blink or
scroll on your home page doesn’t mean it is a
good gizmo to have.

8.  Avoid using Flash intro pages. I might be
going against the grain here, but in my
opinion Flash intros are a distraction and a
detractor from your web site.
 Visitors want to see and read about what you
do and not a flashy advertisement.

9.  Write and post articles relevant to your
products or services. This will fill out your
web site, keep visitors interested, and keep
visitors coming back.

10.  Don’t let your site get stale. Keep adding to it
in an organized way. Introduce new articles,
press releases, new training, etc. A web site
needs to be continually updated.

11.  Use spell check and grammar tools in Word or
other editors before you post your content.
 Hire an editor and freelance it out.

12.  Visit:
 http://www.sjcwebdesign.com/smartwebdesign
 Or email me at lawrence.snow@sjcwebdesign.com