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Smart Eyewear Trend Assessment


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  • 1.  Smart Eyewear A Trend Assessment by Roy Wells
  • 2. What is Smart Eyewear?  Wearable Computer  Electronic technologies or computers that are incorporated into items of clothing and accessories  Creates constant, convenient, seamless, portable, and mostly hands-free access to electronics and computers  Smart Eyewear  Wearable Computer that is worn over the eyes  Usually perform tasks similar to a smartphone
  • 3. Brief History of Smart Eyewear  1980s - Steve Mann built a backpack-mounted computer with a camera viewfinder mounted to a helmet in 1981.  1990s - Used in industrial and military applications like US Army’s Land Warrior program - included a heads-up display that offered maps, thermal vision, improved targeting systems etc.  2012 - Google officially unveiled Project Glass with its “One Day” video  Today  Goolge, Vuzix, Olympus and a few other technology companies are developing or have already released smart eyewear  Still mainly used in the military and medical industries
  • 4. Digital Marketing Potential  Most likely will influence the fields medicine, fitness, education, transportation, photography, gaming, etc.  The goal of smart eyewear technology in these fields would be to smoothly incorporate it into individuals’ daily lives to create an augmented realty that enhances real world experiences  Huge potential impact on Digital Marketing  Triggered events based on looking at signs & logos  Pay-per-gaze advertisements  Social Media
  • 5. Case 1: Google Glass  Come equipped with  HD display that is equivalent 25” HDTV from eight feet away  5MP camera and video in 720p  Wi-Fi & Bluetooth enabled  Bone conduction transducer audio  Google Glass Explorer Program  Patent for “Pay-per-gaze” technology  Boost for Google+
  • 6. Case 2:VUZIX M100 Smart Glasses  Come equipped with  Screen displays an image to one eye equivalent to a 4-inch mobile screen viewed at 14”  5MP camera and videos in 1080p  Links to Android enabled device  Claim to be the world’s first commercially available smart glasses  Intended for enterprise, medical and commercial use
  • 7. PotentialApplications  Office productivity  Photo, video and audio capabilities can be used to capture important data and record memos  Troubleshooting  Augmented Console Gaming  Could be used as second screens to supplement gaming  Could be become part of the a game itself
  • 8. Interview Results  Chad Miller – Technical Architect at AutoZone and a member of the Google Glass Explorer Program  When asked about the program Chad responded:  “The beta program is referred to as Explorer for a reason. The software development kit and platform stability still are not 100%. My experience with the device itself has been great from a hardware perspective, but the battery life is less than optimal and the system can get very warm. The explorer program itself has been a very supportive community, which allows for both beta- users and Google employees to communicate with one another on technical and usability issues.”
  • 9. Interview Results  Chad Miller – Technical Architect at AutoZone and a member of the Google Glass Explorer Program  How do does smart eyewear impact the marketing landscape?  Current impact is minimal, but this technology will present a lot of opportunities for contextual/targeted advertising  There may be backlash from society once people are aware of the amount of tracking and loss of privacy that is required for contextual/targeted advertising to occur
  • 10. Interview Results  What consumer segments and specific industries are impacted?  The younger generation sees this technology as fun. The older generation sees it as a novelty  Just like smartphone apps, there will be apps for smart glasses for just about anyone  How will the trend change in the future?  Depends heavily on advancements in the technology and user acceptance  Heavy use in professional markets (i.e. mechanics and cable technicians)  How can businesses maintain a competitive advantage?  Pay close attention to Google Glass and how people use it
  • 11. Questions
  • 12. References     rescue-google-2013-9  advertising-google-glass   