100% 90% 80% 70% 60% Actual Market 50% Potential 40% Actual Market 30% Reach 20% 10% 0% Wildly Successful ContentEVERY PIECE OF CONTENT FAILS TO REACH ITS POTENTIAL. HOW DO WE ADD VALUE, REPURPOSE THE CONTENT AND CAPTURE THE MARKET REACH DISCONNECT?
WHAT WOULD YOU PREFER?2% MORE OF 10,000/MO SEARCH VOLUME TERM = 200 VISITORS A MONTH OR 5% SEARCH SHARE FOR 1000/MO SEARCH TERM BECAUSE YOU KEYWORD STUFFED YOUR TITLE TAG = 50 VISITORS A MONTH DO THE MATH.
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