•
•
•
•
“It seems that the big issues in PPC all come back
to the basic principle of getting the right message in
front of the rig...
“Trying to think outside of the enhanced campaigns
box but I can’t. Still for me the most challenging for
advertisers and ...
“For me it’s still the human vs. tech debate. How
important is technology in PPC, and how much
human intervention is neede...
3.
2
“I would put forward the debate centred around ‘you
are what you measure’. This can incorporate
viewable impressions, post...
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
Evolving Digital Marketing   Presentation to Credit Suisse delegates
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Evolving Digital Marketing Presentation to Credit Suisse delegates

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A topline view on some of the key trends in digital marketing

Published in: Business, Economy & Finance
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Evolving Digital Marketing Presentation to Credit Suisse delegates

  1. 1. • • • •
  2. 2. “It seems that the big issues in PPC all come back to the basic principle of getting the right message in front of the right audience – we have an ever- growing range of targeting options & technological solutions, our challenge is making sense of all the latest options & deploying them successfully.”
  3. 3. “Trying to think outside of the enhanced campaigns box but I can’t. Still for me the most challenging for advertisers and search professionals. The impact for forward thinking companies that have embraced mobile business models is negative (at least for now) whilst the slow adopters go unpunished and are left with flexible options.”
  4. 4. “For me it’s still the human vs. tech debate. How important is technology in PPC, and how much human intervention is needed to guarantee quality?”
  5. 5. 3. 2
  6. 6. “I would put forward the debate centred around ‘you are what you measure’. This can incorporate viewable impressions, post impression and post click and the whole piece around display ad impact on other channels and then the attribution of budget.”
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