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Augmented Planet at RewireLondon

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Transcript

  • 1. Augmented Reality for the digital community Lester Madden Director Augmented Planet [email_address] www.augmentedplanet.com
  • 2. About us
    • 20+ years Mobile / Technology experience
    • Augmented reality blog since April 09
    • Consulting
      • Go to market
      • Competitive analysis
      • Idea generation
      • Technology matching
      • Workshops
  • 3. Agenda
    • What is augmented reality
    • How the industry is using augmented reality
    • Web
      • Shopping -> Fashion
    • Mobile augmented reality
      • Linking -> Search -> Location
  • 4. What if
    • You could build a campaign that enabled customers to interact with your product?
    • You could drive more people to your website?
    • You could enable users to discover things around them?
  • 5. What is augmented reality
  • 6. Demos
    • There is no smoke and mirrors with the demos. Nothing special is used
    • Augmented reality is image recognition
    • Images can be
      • Faces
      • Gestures
      • Markers
      • Barcodes
      • Objects etc
  • 7. Interacting with print
    • Magazines don’t tell the whole story
      • Static
      • Read once, give away
    • AR Enable consumers to experience the product
      • Drive traffic to your website
      • Generate desire
      • Interactive
  • 8. Tryvertising
    • Try before you buy
    • Online shopping
    • Generate sales
      • Clothes
      • High value items
      • Furniture
      • Electrical items
  • 9. Putting the customer in the action
    • In-store Kiosks
    • Onsite advertising
      • Lego, Tissot
    • Teaching
    • Engaging, the customer is the star
  • 10. Music
    • Promote artists and bands
    • Enable users to interact with music
      • Design and create their own videos
    • Games
      • Disney’s I’m in the band
  • 11. Education
    • Augmented reality as a teaching aid
    • Interesting and engaging
  • 12. Entertainment
    • Campaigns can interact with each other
    • Encourage users to come back for more
  • 13. The mobile experience
    • Less focus on interactivity
      • Device constraints
    • Focused on
      • Location
      • Displaying points of interest
      • Image recognition
  • 14. Mobile Barcodes
    • Mobiles ubiquitous
    • Get users to quickly access your content
    • Real-time stats and tracking
    • Brandable
    http://GetTag.mobi
  • 15. Mobile Shopping
    • One click to buy products like:
      • Books
      • DVDs
      • Wine
    • Identify ANYTHING
  • 16. Mobile Art
    • Promoting art to new user
    • Turing graffiti into a game
  • 17. Discover
    • Discover objects around you
      • Books
      • Flights
      • Shops
      • Bars
      • Restaurants
      • etc
  • 18. History
    • Use augmented reality to discover the past
  • 19. Events
    • IBM Seer
    • Junaio
  • 20. Image recognition
    • Recognise text
      • Translation
  • 21. Think about…
    • Building compelling campaigns that engage your customers
    • Bringing printed material to life
    • Being different, being viral
      • Guaranteed press coverage
  • 22. More info
    • Free workshop
    • 8 June 6-8pm
      • The Cube London
      • 155 Commercial Street, E1
      • Tube: Liverpool Street
    • [email_address]
    Event Details Contact Details
  • 23. Questions www.augmentedplanet.com