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Presentation2 Presentation Transcript

  • 1. INTRODUCTION
    • Since 80 yrs of Parle's inception, it has been India’s manufacturer of biscuits & confectionary best known for its quality, nutrition & its taste
  • 2. HISTORY
    • In 1929 ,Parle had set up a small factory in the suburbs of Mumbai to manufacture confectionary & lather upgraded to Biscuits as well
    • Apart from Mumbai & Bangalore, Parle also has its industry in
    • Bahadurgarh in Haryana
    • Neemrana in Rajasthan
  • 3. BACKGROUND
    • HEAD OFFICES OF PARLE COMPANY
  • 4.
    • It has a reach spanning even the remotest villages in India.
    • 40%Share of the total biscuit market & a 15%Share of the total confectionary market in India.
    • Advance in technology , have boosted the promotional ability to put a company’s logo on everything.
  • 5. PRODUCTS & SERVICES
    • PRODUCTS
    • 1.PARLE G
    • Filled with the goodness of milk & wheat, Parle G is a source of strength for both body & mind.
    • 2.HIDE & SEEK MILANO
    • A cookie with a reputation of romance which makes you to indulge in the sinful taste of Milano & everything that follows it.
  • 6.
    • 3.DIGESTIVE MARIE
    • “ YAHI MARIE SAHI MARIE”
    • Digestive Marie will change your daily dipping &sipping routine; making it more enjoyable & much healthier
  • 7.
    • SERVICES
    • As apart of corporate social responsibility policy Parle is keenly involved in overall development of younger generation through conduction various programs across the region
    • Saraswati Vandana in the state of west Bengal
    • Golu galata in Tamilnadu
  • 8. KEYS TO BUSINESS STRATEGIES
    • SWOT analyses is keys to business strategies used to evaluate the STRENGTH. WEAKNESS, OPPURTUNITIES, & THREATS which helps to identify the internal & external environment .
  • 9.
    • 1.STRENGTH :
    • 1.Parle Brand
    • 2.Diversified Product Range
    • 3.Extensive distribution network
    • (Available in most remotest village)
    • 4.Low & mild range price segment catering to mass.
    • 5.Better understanding of customer psyche
  • 10.
    • 2.WEAKNESS:
    • Dependence on retailers & store for displaying diversified Parle product on shelf to induce impulsive buying
    • Dependence on Parle G under Parle umbrella
    • 3.OPPURTUNITIES:
    • Rural markets
    • (Distribution urban market:75% to 85%
    • Rural market:50% to 65%)
    • Cost saving from lowering of excise duty in bakery products
  • 11.
    • 4.THREATS:
    • Entry of ITC (having very good distribution channels) into biscuits industry.
    • Fluctuation in the prices of transportation cost & distribution cost due to high wedges & oil prices.
  • 12. LEVELS OF STRATEGY
            • There are three levels of strategy management
  • 13.
    • 1.CORPORATE LEVEL;
    • It describes the companies overall direction interms if its general attitude towards growth & management of various business & product line.
    • Eg: ”Parle” has an optimistic attitude towards enhancing growth. As they have planned to bring up new cosmetics product in market as presently they have launched “Parle’s” outfit.
  • 14.
    • 2.BUSINESS LEVEL
    • At this level the aggregated business strategies comes into picture.
    • Eg. Here Parle has adopted better advertisement facilities.
  • 15.
    • 3.FUNCTIONAL LEVEL :
    • This level of strategy includes all the 4 functional areas i.e MARKETING, FINANCE,HUMAN RESOURCES & OPERATIONS.
    • EG: In Marketing parle need to make attempts in PROMOTIONAL TECNIQUES in order to grab attention of the customers.
  • 16. BCG MATRIX
      • The BCG matrix method is based on product life cycle theory that determine the product portfolio of a unit which contains both high growth product & low growth product having 2 Dimensions: Market share & Market growth.
  • 17.
    • BCG MATRIX CONSISTS OF 4 CATEGORIES:
    • 1.STARS:
    • (High growth & High market share)
    • As per the company’s survey, Parle G is touching the peek of success & therefore comes under the STAR category thereby the Co. can invest a large sum for its upliftment
  • 18.
    • 2.CASH COWS
    • (Low growth, High market share)
    • Profits & cash generation should be high due to its Low growth, the investment needed to be Low to keep Profits High
    • The products like krackjack, parle Marie, hide & seek comes under this category
  • 19.
    • 3.QUESTION MARK:
    • (High growth, Low Market share)
    • It has worst cash characteristics because of High demands & Low returns due to Low market share makes the Co. to sell off & deliver cash.
    • Products like CHOX, NIMKIN KREAMS GOLD, PARLE 20-20,MONACO JEERA comes under this.
  • 20.
    • 4. DOGS:
    • (Low growth, Low market share)
    • The products like SIXER,JEFFS, MUST BITES,MUST STIX &MUST CHIPS Conclude with DOGS as they need to be Divested because they are doing no good for the Co. & have remained as an liability.
  • 21.
    • EG: In finance, Parle need to invest a sum of Rs. 1 Crore for purchasing highly automated machines to get quality products.
    • EG: In HR, parle need to appoint skilled personnel that would bring smoothness .
    • EG: In operations: parle need to undertake “DIFFERENTIAL PAYMENT” technique where employees are paid according to the units produced. (Incentives)
  • 22. GE MATRIX
    • The GE Matrix is also known as GE business screen which includes 9 cells based on 2 parameter i.e Long term industry attractiveness & business strength & competitive position . The GE business screen is an extension to the BCG Matrix.
  • 23.
    • 1.”GO AHEAD”
    • Under this phase the signal is to proceed &take decision. As Parle is universally accepted & therefore it should now GO AHEAD & enhance its marketing development in respect of Parle G.
  • 24.
    • “ WAIT & WATCH”
    • The phase indicates Hold & maintain current strategy. The products like monako, marigold namkeen comes in this zone as they need good promotional techniques.
    • 3.”STOP”
    • Coming to 3 rd zone it gives signal to stop producing the product like Chox, Sixer, Golgappa which comes under the scenario of DISINVESTMENT.
  • 25. TYPES OF STRATEGIES
  • 26.
    • INTEGRATION STRATEGY:
    • BACKWARD INTEGRATION
    • In order to enhance its operations, Parle adopts BACKWARD integration where it seeks to increase control on company’s suppliers.
    • Parle have owned a plant that gives RAW MATERIALS directly & reduces expenses incurred
  • 27.
    • DIVERSIFICATION STRATEGH:
    • HORIZONTAL DIVERSIFICATION:
    • Here Parle being a fast moving consumer durables & in order to diversify it has to introduce unrelated products like clothes to the present customer & with it provide services to gain goodwill.
  • 28.
    • PORTER:
    • In order to maintain balanced organization the Co. Need to adopt the strategies as:
    • COST LEADERSHIP, FOCUS & DIFFERENTIATION.
    • EG: Parle adopts FOCUS strategy in terms of cosmetic applicable cream which could sort out nearly all the ageing problems of women’s while focusing on that section group.
  • 29. CONCLUSION
    • Parle is an AWARD WINNING CERTIFIED MINORITY & WOMAN OWNED BUSINESS.
    • It specializes in providing unique, creative &useful products &programs for marketing ,branding development, advertisement, promotions, online Co. stores & incentive & recognition programs.
  • 30. RECOMMENDATIONS
    • To promote Parle brand through schemes such as “PARLE GRAMIN SWASTHA YOJANA” (a ambulance van visiting rural areas for giving basic medical treatment, educating people on nutrition deficiency problem & promoting Parle nutrition products.)
    • Promotion through TV shows “PARLE SAKHI” regarding health issues of women & children in terms of healthy diet.
  • 31.
    • FOR ADVERTISEMENT SEGMENT
    • Nutritious/ glucose biscuits
    • 1.Advertisement by “DIETICIANS”, for the health conscious consumer.
    • 2.Advertisement by the “CRICKETERS” to attract the youth.
  • 32. THANK YOU