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  1. 1. INTRODUCTION <ul><li>Since 80 yrs of Parle's inception, it has been India’s manufacturer of biscuits & confectionary best known for its quality, nutrition & its taste </li></ul>
  2. 2. HISTORY <ul><li>In 1929 ,Parle had set up a small factory in the suburbs of Mumbai to manufacture confectionary & lather upgraded to Biscuits as well </li></ul><ul><li>Apart from Mumbai & Bangalore, Parle also has its industry in </li></ul><ul><li>Bahadurgarh in Haryana </li></ul><ul><li>Neemrana in Rajasthan </li></ul>
  4. 4. <ul><li>It has a reach spanning even the remotest villages in India. </li></ul><ul><li>40%Share of the total biscuit market & a 15%Share of the total confectionary market in India. </li></ul><ul><li>Advance in technology , have boosted the promotional ability to put a company’s logo on everything. </li></ul>
  5. 5. PRODUCTS & SERVICES <ul><li>PRODUCTS </li></ul><ul><li>1.PARLE G </li></ul><ul><li>Filled with the goodness of milk & wheat, Parle G is a source of strength for both body & mind. </li></ul><ul><li>2.HIDE & SEEK MILANO </li></ul><ul><li>A cookie with a reputation of romance which makes you to indulge in the sinful taste of Milano & everything that follows it. </li></ul>
  6. 6. <ul><li>3.DIGESTIVE MARIE </li></ul><ul><li>“ YAHI MARIE SAHI MARIE” </li></ul><ul><li>Digestive Marie will change your daily dipping &sipping routine; making it more enjoyable & much healthier </li></ul>
  7. 7. <ul><li>SERVICES </li></ul><ul><li>As apart of corporate social responsibility policy Parle is keenly involved in overall development of younger generation through conduction various programs across the region </li></ul><ul><li>Saraswati Vandana in the state of west Bengal </li></ul><ul><li>Golu galata in Tamilnadu </li></ul>
  8. 8. KEYS TO BUSINESS STRATEGIES <ul><li>SWOT analyses is keys to business strategies used to evaluate the STRENGTH. WEAKNESS, OPPURTUNITIES, & THREATS which helps to identify the internal & external environment . </li></ul>
  9. 9. <ul><li>1.STRENGTH : </li></ul><ul><li>1.Parle Brand </li></ul><ul><li>2.Diversified Product Range </li></ul><ul><li>3.Extensive distribution network </li></ul><ul><li>(Available in most remotest village) </li></ul><ul><li>4.Low & mild range price segment catering to mass. </li></ul><ul><li>5.Better understanding of customer psyche </li></ul>
  10. 10. <ul><li>2.WEAKNESS: </li></ul><ul><li>Dependence on retailers & store for displaying diversified Parle product on shelf to induce impulsive buying </li></ul><ul><li>Dependence on Parle G under Parle umbrella </li></ul><ul><li>3.OPPURTUNITIES: </li></ul><ul><li>Rural markets </li></ul><ul><li>(Distribution urban market:75% to 85% </li></ul><ul><li>Rural market:50% to 65%) </li></ul><ul><li>Cost saving from lowering of excise duty in bakery products </li></ul>
  11. 11. <ul><li>4.THREATS: </li></ul><ul><li>Entry of ITC (having very good distribution channels) into biscuits industry. </li></ul><ul><li>Fluctuation in the prices of transportation cost & distribution cost due to high wedges & oil prices. </li></ul>
  12. 12. LEVELS OF STRATEGY <ul><ul><ul><ul><ul><li>There are three levels of strategy management </li></ul></ul></ul></ul></ul>
  13. 13. <ul><li>1.CORPORATE LEVEL; </li></ul><ul><li>It describes the companies overall direction interms if its general attitude towards growth & management of various business & product line. </li></ul><ul><li>Eg: ”Parle” has an optimistic attitude towards enhancing growth. As they have planned to bring up new cosmetics product in market as presently they have launched “Parle’s” outfit. </li></ul>
  14. 14. <ul><li>2.BUSINESS LEVEL </li></ul><ul><li>At this level the aggregated business strategies comes into picture. </li></ul><ul><li>Eg. Here Parle has adopted better advertisement facilities. </li></ul>
  15. 15. <ul><li>3.FUNCTIONAL LEVEL : </li></ul><ul><li>This level of strategy includes all the 4 functional areas i.e MARKETING, FINANCE,HUMAN RESOURCES & OPERATIONS. </li></ul><ul><li>EG: In Marketing parle need to make attempts in PROMOTIONAL TECNIQUES in order to grab attention of the customers. </li></ul>
  16. 16. BCG MATRIX <ul><ul><li>The BCG matrix method is based on product life cycle theory that determine the product portfolio of a unit which contains both high growth product & low growth product having 2 Dimensions: Market share & Market growth. </li></ul></ul>
  17. 17. <ul><li>BCG MATRIX CONSISTS OF 4 CATEGORIES: </li></ul><ul><li>1.STARS: </li></ul><ul><li>(High growth & High market share) </li></ul><ul><li>As per the company’s survey, Parle G is touching the peek of success & therefore comes under the STAR category thereby the Co. can invest a large sum for its upliftment </li></ul>
  18. 18. <ul><li>2.CASH COWS </li></ul><ul><li>(Low growth, High market share) </li></ul><ul><li>Profits & cash generation should be high due to its Low growth, the investment needed to be Low to keep Profits High </li></ul><ul><li>The products like krackjack, parle Marie, hide & seek comes under this category </li></ul>
  19. 19. <ul><li>3.QUESTION MARK: </li></ul><ul><li>(High growth, Low Market share) </li></ul><ul><li>It has worst cash characteristics because of High demands & Low returns due to Low market share makes the Co. to sell off & deliver cash. </li></ul><ul><li>Products like CHOX, NIMKIN KREAMS GOLD, PARLE 20-20,MONACO JEERA comes under this. </li></ul>
  20. 20. <ul><li>4. DOGS: </li></ul><ul><li>(Low growth, Low market share) </li></ul><ul><li>The products like SIXER,JEFFS, MUST BITES,MUST STIX &MUST CHIPS Conclude with DOGS as they need to be Divested because they are doing no good for the Co. & have remained as an liability. </li></ul>
  21. 21. <ul><li>EG: In finance, Parle need to invest a sum of Rs. 1 Crore for purchasing highly automated machines to get quality products. </li></ul><ul><li>EG: In HR, parle need to appoint skilled personnel that would bring smoothness . </li></ul><ul><li>EG: In operations: parle need to undertake “DIFFERENTIAL PAYMENT” technique where employees are paid according to the units produced. (Incentives) </li></ul>
  22. 22. GE MATRIX <ul><li>The GE Matrix is also known as GE business screen which includes 9 cells based on 2 parameter i.e Long term industry attractiveness & business strength & competitive position . The GE business screen is an extension to the BCG Matrix. </li></ul>
  23. 23. <ul><li>1.”GO AHEAD” </li></ul><ul><li>Under this phase the signal is to proceed &take decision. As Parle is universally accepted & therefore it should now GO AHEAD & enhance its marketing development in respect of Parle G. </li></ul>
  24. 24. <ul><li>“ WAIT & WATCH” </li></ul><ul><li>The phase indicates Hold & maintain current strategy. The products like monako, marigold namkeen comes in this zone as they need good promotional techniques. </li></ul><ul><li>3.”STOP” </li></ul><ul><li>Coming to 3 rd zone it gives signal to stop producing the product like Chox, Sixer, Golgappa which comes under the scenario of DISINVESTMENT. </li></ul>
  26. 26. <ul><li>INTEGRATION STRATEGY: </li></ul><ul><li>BACKWARD INTEGRATION </li></ul><ul><li>In order to enhance its operations, Parle adopts BACKWARD integration where it seeks to increase control on company’s suppliers. </li></ul><ul><li>Parle have owned a plant that gives RAW MATERIALS directly & reduces expenses incurred </li></ul>
  27. 27. <ul><li>DIVERSIFICATION STRATEGH: </li></ul><ul><li>HORIZONTAL DIVERSIFICATION: </li></ul><ul><li>Here Parle being a fast moving consumer durables & in order to diversify it has to introduce unrelated products like clothes to the present customer & with it provide services to gain goodwill. </li></ul>
  28. 28. <ul><li>PORTER: </li></ul><ul><li>In order to maintain balanced organization the Co. Need to adopt the strategies as: </li></ul><ul><li>COST LEADERSHIP, FOCUS & DIFFERENTIATION. </li></ul><ul><li>EG: Parle adopts FOCUS strategy in terms of cosmetic applicable cream which could sort out nearly all the ageing problems of women’s while focusing on that section group. </li></ul>
  29. 29. CONCLUSION <ul><li>Parle is an AWARD WINNING CERTIFIED MINORITY & WOMAN OWNED BUSINESS. </li></ul><ul><li>It specializes in providing unique, creative &useful products &programs for marketing ,branding development, advertisement, promotions, online Co. stores & incentive & recognition programs. </li></ul>
  30. 30. RECOMMENDATIONS <ul><li>To promote Parle brand through schemes such as “PARLE GRAMIN SWASTHA YOJANA” (a ambulance van visiting rural areas for giving basic medical treatment, educating people on nutrition deficiency problem & promoting Parle nutrition products.) </li></ul><ul><li>Promotion through TV shows “PARLE SAKHI” regarding health issues of women & children in terms of healthy diet. </li></ul>
  31. 31. <ul><li>FOR ADVERTISEMENT SEGMENT </li></ul><ul><li>Nutritious/ glucose biscuits </li></ul><ul><li>1.Advertisement by “DIETICIANS”, for the health conscious consumer. </li></ul><ul><li>2.Advertisement by the “CRICKETERS” to attract the youth. </li></ul>
  32. 32. THANK YOU