This document discusses performance-based social media marketing solutions on Facebook and Twitter. It provides statistics on user engagement on these platforms and outlines Twitter's new promoted ad products, including promoted trends, tweets, and accounts. Details are given on how these can help connect brands with consumers at a lower cost-per-click or cost-per-follow than traditional ads. Facebook ads are noted to have very low click-through rates. The document advocates using solutions to drive consumers to like brand pages and opt-in to email lists, in order to build larger CRM databases and points of engagement over multiple channels. It encourages contacting the company for help strategically aligning these solutions.