Search is Sexy

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Learn about the bigger picture on where search is today and how it is getting closer to social. Discover the latest innovations across different platforms and channels. Take away specific ideas on how to grow your results!

The latest innovations in the world of search starting with a strategic view of the landscape, engines and competition and how to apply to them to grow performance.

Published in: Business, Technology
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Search is Sexy

  1. 1. Search is Sexy!<br />Sri Sharma, Managing Director<br />June, 2011<br />
  2. 2. Introducing Net Media Planet<br />Operate across 59 markets and 28 languages<br />Over €90 million in client revenue annually<br />Passionate about PPC<br />We are an award winning paid search marketing agency operating on a performance basis<br />
  3. 3. Where search is today<br />1.<br />Consumers have more ways to search<br />A better user experience of search<br />Social and search are getting closer<br />Search is better integrated with other channels<br />ROI remains No. 1 focus<br />2.<br />3.<br />4.<br />5.<br />
  4. 4. Social Search<br />
  5. 5. “social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”<br />Source Deloitte 2011 Technology and Media Report <br />
  6. 6. Improve relevancy using social signals<br />
  7. 7. From across social networks<br />
  8. 8. Get stickier / more socially engaging<br />
  9. 9. A quick look at Bing !<br />
  10. 10. Become a social destination<br />
  11. 11. Still an experiment<br />No affect on QS (yet) but likely to affect CTR<br />Unique to PPC text ad- so factor into optimisation<br />Unique to SEO landing page - so factor into optimisation<br />Available on websites and GDN<br />Will support 44 languages, English only currently<br />Google +1 Consider ...<br />
  12. 12. Driving Sales from YouTube<br />
  13. 13.
  14. 14. Our Approach: search meet display<br />
  15. 15. Think Customer<br /> Customer demographics<br />Customer psychographics<br />
  16. 16.
  17. 17. Target relevant media<br />
  18. 18. Build scale<br /> Extend themes<br /> Target demographics individually<br /> Update schedule regularly<br />
  19. 19. Target demographics<br />
  20. 20. Test<br /> Text ads vs Image ads<br /> Keep ads fresh<br />
  21. 21. Take advantage of SOCIAL BUZZ<br />
  22. 22.
  23. 23. Test YouTube for affiliate sales and brand awareness for your affiliate site<br />Find a fit between the customer and the product<br />Target on a granular level - be hyper relevant<br />Use Image ads over Text ads<br />Take advantage of social media buzz<br />Google TV?<br />Consider ...<br />
  24. 24.
  25. 25. Drive Revenue <br />from mobile<br />
  26. 26. 170% growth in revenue from mobile paid search marketing<br />Source: Net Media Planet (Retail)<br />
  27. 27. Mobile & tablet impressions are growing<br />Impressions by device <br />Source: Net Media Planet (Retail)<br />
  28. 28. Mobile & Tablet still have cheaper traffic than desktop<br />CPC by device<br />Source: Net Media Planet (Retail)<br />
  29. 29. Tablet and Desktop conversion rates are similar<br />Conversion rate by device<br />Source: Net Media Planet (Retail)<br />
  30. 30. Target Tablets for higher AOV<br />AOV by Device<br />Source: Net Media Planet (Retail)<br />
  31. 31. Optimise your PPC by time of day<br />% Sales by Time of Day: Desktop vs Mobile vs Tablet<br />Indexed 100%<br />Source: Net Media Planet (Retail)<br />
  32. 32. Simplicity of m-commerce<br />Affiliate click to call<br />
  33. 33. Simplicity of m-commerce<br />NFC bridges online/offline<br />
  34. 34.
  35. 35. Target devices to improve ROI<br />Tablet users are affluent - target them <br />Maximise sales through time of day optimisation<br />More Click to Call affiliate opportunities<br />PPC online to offline activity - Google Wallet<br />Consider ...<br />
  36. 36. Top 3 Takeaways . . .<br />Really understand your target customer<br />Use hyper targeted PPC for incremental salese.g. on YouTube<br />Analyse your mobile sales to grow performance<br />
  37. 37. Thank you<br />Do you have any questions?<br />Twitter: <br />@netmediaplanet @srisharma<br />Blog:<br />http://www.netmediaplanet.com/blog<br />

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