AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change.
High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters.
Examples and discussions included celebrities, personal experiences and various companies to include AT&T.
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Social Media & Your Brand
1. Using Social Media to Monitor Your Brand Christopher Hoyt, PHR Associate Director of Talent Attraction
2. Agenda Social Media Twitter Talking it out – Twitter to you… Twitter’s Growth & Why Tools to monitor and engage Facebook Let’s Face it – it’s popular… Engagement On Their Terms Measuring the progress Q & A
3. What is Social Media? Source: Mashable, July 20, 2009 Page 3
46. The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups.
70. Posted ItemsPages Generally better for long-term relationships with fans, readers or customers. (applications, stats, events) Groups Generally better for hosting a quick active discussion and attracting quick attention. (bulk invites, shared messaging)