Mba assignment topics 2013

MANONMANIAM SUNDARANAR UNIVERSITY

Directorate of Distance and Continuing Education
Tirunelveli – 627 012.
Instructions relating to M.B.A. – 2 year course

1. There are eight papers in each year to complete the M.B.A. program through
Distance Education (2Years ) from the Academic year 2008-09 onwards.
2. Each paper is evaluated for 100 marks with two components, viz., Internal
for 20 Marks and year and External Examination for 80 marks.
3. Internal Marks are awarded to the students based on a written assignment
submitted by the student, on answering two specific questions for each
paper. Each question will carry 10marks and the assignment is compulsory.
4. The answer for each question must be in writing (either hand written or type
written ) not exceeding five pages of A4 size paper. Each assignment (not
exceeding 10 pages) must be stapled with the first page containing: paper
code, the title of the paper along with the Name of the student as well as
his/her Enrolment Number.
5. Practical examples and explanation with graphical representation will add
more weightage, Original thoughts and execution will be duly rewarded and
plagiarism in any form will be viewed very seriously.
6. The assignments should be submitted to the Director, DD&CE,
Manonamaniam Sundaranar University, Tirunelveli – 627 012 on or before
December 31st 2013.

1

Tirunelveli – 627 012.

ASSIGNMENT TOPICS
(For those joined in Calendar Year 2013)

M.B.A. I YEAR
DRM11 : 1.1. MANAGEMENT PROCESS & BEHAVIOUR
1. Elucidate the different theories of motivation with examples.
2. Analyse the concept of corporate Social Responisibility with the help of
current day examples.
DRM12 : 1.2. MANAGERIAL ECONOMICS
1. What is Elasticity of demand? ‘Explain price, cross and Income
elasticity of demand used in managerial decision – making process.
2. Discuss the concept of National Income.
DRM13 : 1.3. ACCOUNTING FOR MANAGERS
1. “Marginal costing is essentially a technique of cost analysis and cost
presentation”. Discuss the statement with reference to the applications,
merits and limitations of marginal costing.
2. What do you mean by functional budget? Discuss any two functional
budgets in detail.
DRM14 : 1.4. BUSINESS ENVIRONMENT
1. Explain the role of fiscal policy in overcoming recession and in
achieving economic stability at full-employment level.
2. Elaborate the types of International business with examples.
DRM15 : 1.5. BUSINESS LAW
1. Explain the rights and duties of the buyer and the Seller, under the Sale
of Goods Act.
2. Narrate Intellectual Property Rights.
2

DRM16 : 1.6. MANAGERIAL COMMUNICATION
1. What are the barriers to communication in an organization Give
Guidelines to overcome these barriers.
2. Write Notes on : (i) Oral Presentation
(ii) Group Discussion
DRM17 : 1.7. COMPUTER APPLICATION IN MANAGEMENT
1. Give a brief account on the word processing application in business.
2. Elaborate Management Information System (MIS) and its applications
in today’s business scenario.
DRM18 : 1.8. RESEARCH METHODOLOGY
1. Explain the problems to be encountered by researchers in India.
2. Explain the contents of a research report in detail.

3

(For those who joined in Calendar Year 2013)

Professional. M.B.A.
(Course Code :162)
DRM21 : 2.1. HUMAN RESOURCE MANAGEMENT
1. Briefly explain the employee Selection Process with any real world
example.
2. Discuss the Statutory and non- statutory benefits provided for
employees in an organization with which you are familiar?
DRM22 : 2.2. MARKETING MANAGEMENT
1. Explain the different stages of Product Life Cycle and strategies to be
followed for each stage.
2. Discuss the concept of customer Relationship Management / Highlight
its importance in the globalised scenario.
DRM23: 2.3. FINANCIAL MANAGEMENT
1. Examine the techniques available to measure risk in capital budgeting
decisions.’
2. Discuss the present status of Indian Financial System.
DRM24 : 2.4. OPERATIONS MANAGEMENT
1. Describe the different types of manufacturing systems with suitable
examples.
2. Write Notes on (i) Material Requirement Planning
(ii) Capacity Requirement Planning
DRM25 : 2.5. DECISION SUPPORT SYSTEM
1. Explain the applications of DSS in a business organization.
2. “Database Management System Act as a DSS development tool” –
Comment.
DRM26 : 2.6. INTERNATIONAL BUSINESS MANAGEMENT
1. Explain INCO Terms
2. Discuss International Labor strategy in the present day context.

4

DRM27 : 2.7. STRATEGIC MANAGEMENT
1. Establish in detail the use of SWOT in the analysis of Internal strategic
assessment.
2. Explain with the help of examples, the forms of diversification.
DRM28 : 2.8. ENTREPRENEURSHIP AND MANAGEMENT OF SMALL
BUSINESS.
1. Critically examine the uses of entrepreneurship Development Programs
(EDPs) in India.
2. Can you agree that entrepreneurs are born not made? Discuss with
example.
(For those who joined in Calendar 2012)

M .B.A. Marketing
(Course Code : 163)
DRC21 :2.1. FUNCTIONAL MANAGEMENT – I
1. Elaborate the new product development.
2. Discuss the performance appraisal of employees in an organization
which you are familiar with?
DRC22: 2.2. FUNCTIONAL MANAGEMENT – II
1. Explain profitability ratios with suitable illustration.
2. Explain the factors affecting the selection of plant location for Spinning
Mills.
DRC23 : 2.3. STRATEGIC MANAGEMENT
assessment.
DRC24 : 2.4. MARKETING RESEARCH

1. “Marketing Research is an aid to effective marketing decisions” –
Discuss.
2. Discuss the factors which have stood in the way of acceptance of
marketing research in India.

5

DRC25 : 2.5. ADVERTISING AND SALES PROMOTION

1. The basic objective of advertising is to increase sales and profit
Elucidate, pointing out other objectives of advertising.
2. What is sales Promotion? Discuss major types of consumer and
trade related sales promotion schemes.
DRC26 : 2.6. INTERNATIONAL MARKETING

1. Give a brief account of the important steps in International Pricing.
2. Explain the recent trends in Export Promotion Zones in India.
DRC27 : 2.7. SERVICES MARKETING

1. “Services Marketing requires an extended marketing mix”.Explain.
2. Briefly explain the marketing of banking services in India.
BUSINESS.
(EDPs) in India.
example.

M .B.A. Production
(Course Code : 164)
DRC22 : 2.2. FUNCTIONAL MANAGEMENT – II
Mills.

6

assessment.
DRP24 : 2.4. MATERIAL MANAGEMENT

1. Explain the applications of forecasting techniques in materials
management.
2. Write Notes on : (i) ABC Analysis (ii) VED Analysis.
DRP25 : 2.5. SUPPLY CHAIN MANAGEMENT

1. Explain the strategies to manage global supply chain.
2. Explain the factors to be considered in design as Integrated Supply
Chain Information System.
DRP26 : 2.6. PROJECT MANAGEMENT

1. Explain the Various steps involved in step wise project planning
with suitable illustrations.
2. Justify the need for PERT and CPM. Explain PERT and CPM with
examples.
DRP27 : 2.7. OPERATION RESEARCH

1. Explain about simulation. Discuss about its limitations.
2. Explain decision tree analysis with suitable illustrations.
BUSINESS.
(EDPs) in India.
example.

7

M .B.A. Finance
(Course Code : 165)
Mills.
assessment.
DRF24 : 2.4. SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

1. Critically examine the Capital Asset Pricing Model.
2. Explain the Markowitz Efficient Theory.
DRF25 : 2.5. FINANCIAL SERVICES

1. Explain the various stages of venture capital financing.’
2. Discuss various forms of merger with suitable examples.
DRF26 : 2.6. WORKING CAPITAL MANAGEMENT

1. Discuss the important considerations which influence the
magnitude of working capital requirement of a firm.
2. Describe how a firm’s collection policies can affect the level of its
investment in receivables.
DRF27 : 2.7. CORPORATE TAXATION

1. Explain the provisions of Central Sales Tax.
2. Elaborate Direct and Indirect Taxes.

8

BUSINESS.
(EDPs) in India.
example.

M .B.A. Human Resource
(Course Code : 166)
Mills.
assessment.
DRH24 : 2.4. MANAGEMENT TRAINING & DEVELOPMENT

1. The dynamics of Indian environment have made the roles and
responsibilities of a training manager much challenging. Critically
elucidate.
2. Critically evaluate any four Training methods and Techniques.
DRH25 : 2.5. ORGANIZATIONAL DEVELOPMENT

1. “Government Sector should focus more on OD motives rather
than private sectors to have a competitive future” – Discuss the
statement.
2. What are the issues that arise in OD consultant – Client
relationship and how to prevent or resolve the same?
9

DRH26 : 2.6. INDUSTRIAL LABOUR RELATIONS

1. Explain the Industrial Relations problems in the public Sector of
India in detail.
2. Write in detail the various welfare measures provided statutorily
to labourers in India. Critically evaluate their effectiveness.
DRH27 : 2.7. COUNSELING SKILLS FOR MANAGERS

1. Explain the process of counseling in detail.
2. Explain the application of counseling to organizations situations.
BUSINESS.
(EDPs) in India.
example.

M .B.A. System
(Course Code : 167)
Mills.
assessment.

10

DRS24 : 2.4. SYSTEM ANALYSIS AND DESIGN
1. Prepare a Data Flow Diagram (DFD) for the billing application of
a petrol retail outlet. Consider all the related data modeling
relationship.
2. Explain system development life cycle.
DRS25 : 2.5. BUSINESS PROCESS RE-ENGINEERING

1. Discuss the following in the context of BPR.
(i)
Benchmarking (ii) Balance Scorecard.
2. How do you compare the private sector organization and
Government Organisation in terms of Scope & Potential of BPR?
Discuss different levels of re-engineering and risk associated with
these levels.
DRS26 : 2.6. MANAGEMENT DECISION SUPPORT SYSTEM

1. Explain the classification of Decision Support System.
2. Write notes on : (i) Model Acquisition
(ii) Data Acquisition
DRS27 : 2.7. E- COMMERCE

1. Illustrate the importance of e-commerce technology in the new era
of business environment.
2. Illustrate in detail about the key characteristics of e- commerce
and the various strategies for identifying e- commerce
opportunities.
BUSINESS.
(EDPs) in India.
example.

11

M .B.A. General
(Course Code : 033)
DRM21 : 2.1. HUMAN RESOURCE MANAGEMENT
1. Briefly explain the employee Selection Process with any real world
example.
2. Discuss the Statutory and non- statutory benefits provided for
employees in an organization with which you are familiar?
DRM22 : 2.2. MARKETING MANAGEMENT
1. Explain the different stages of Product Life Cycle and strategies to be
followed for each stage.
2. Discuss the concept of customer Relationship Management Highlight its
importance in the globalised scenario.
DRM23: 2.3. FINIANCIAL MANAGEMENT
1. Examine the techniques available to measure risk in capital budgeting
decisions.’
2. Discuss the present status of Indian Financial System.
DRM24 : 2.4. OPERATIONS MANAGEMENT
1. Describe the different types of manufacturing systems with suitable
examples.
2. Write Notes on (i) Material Requirement Planning
(ii) Capacity Requirement Planning
DRM25 : 2.5. DECISION SUPPORT SYSTEM
1. Explain the applications of DSS in a business organization.
2. “Database Management System Act as a DSS development tool” –
Comment.
DRM26 : 2.6. INTERNATIONAL BUSINESS MANAGEMENT
1. Explain INCO Terms
2. Discuss International Labor strategy in the present day context.

12

DRM27 : 2.7. STRATEGIC MANAGEMENT
assessment.
BUSINESS.
(EDPs) in India.
example.

******

13

TITLE OF THE PROJECT
A project report submitted in partial fulfillment of the requirements for the awards
of the degree of Master of Business Administration of the Manonmaniam
Sundaranar University.

By
Name of the Candidate
Register Number :

Under the Guidance of
Name of the Guide

Designation of the Guide
With institutional address

DIRECTORATE OF DISTANCE AND CONTINUING EDUCATION
TIRUNELVELI – 627 012

14

Suggestive Format for Project Report
1. Prefixes
a. Cover page
b. Declaration
c. Certificate from the Company
d. Certificate from the Department
e. Acknowledgement
f. Table of Contents.
2. Introduction

3. Objectives
a. Objectives of your field work
4. Research Methodology
5. Scope and Limitations
6. Analysis and Interpretation
7. Findings
8. Conclusion
9. Suggestions
10.Bibliography
11.Annexure

15

CERTIFICATE OF THE GUIDE

This is to certify that the Project work entitles Title of the Project is a
bonafide work of Name of the Candidate (Enrolment No. …………..) in partial
fulfillment of the requirement for the award of the Degree of MASTER OF
BUSINESS ADMINISTRATION of the Manonmaniam Sundaranar University
under my guidance during the year ……………………………. This Project work
is original one and not submitted earlier for the award of any degree / diploma
elsewhere.

Signature of the Guide
Date:

16

DECLARATION BY THE CANDIDATE

I Name of the Candidate hereby declare that the project titles Title of the
Project submitted to the Manonmaniam Sundaranar University in partial
fulfillment of the requirement for the award of the degree of MASTER OF
BUSINESS ADMINISTRATION is a record of original project done by me under
the supervision of Name and Designation with Institutional address of the Guide.

Signature
Date:

17

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