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Power of Social Media Communities
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Power of Social Media Communities

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  • 1. THE POWER OF SOCIALMEDIA COMMUNITIESAmanda NelsonCommunity Content Manager@mileigh13Radian6, a salesforce.comcompanyOct. 14, 2011
  • 2. Source: youtube.com/detroitmedicalcenter
  • 3. Source: youtube.com/detroitmedicalcenter
  • 4. Source: ustream.tv/channel/e-patient-connections/videos
  • 5. Source: youtube.com/detroitmedicalcenter
  • 6. What is a…
  • 7. •  Employees •  Colleagues •  Competitors•  Fans •  Customers •  Prospects
  • 8. Consumer Social Media Usage Social Media 60% Not Using Social Media54% increase over 2010 Source: consumeraffairs.com
  • 9. 800,000,000 Source: facebook.com
  • 10. Having an online •  Innovationcommunity enables: •  Collaboration •  Evangelism •  Loyalty
  • 11. How do you measure them?
  • 12. Measure: •  FollowersHow it plays out •  Influence •  Sentiment •  Growth Whoa, a free chickenYeah, I heard sandwich if I that. dress like a cow? Yeah, come with. It’s going I’m going. And to be hilarious I’m taking and delicious. pictures. #chickfila
  • 13. What we did•  Planted a seed •  Store visits•  Impressions •  Conversions•  Exposure
  • 14. How do you maintain & grow them?
  • 15. Inside the mind of a community manager External Internal•  Storyteller •  Switchboard operator•  Poster child •  Teacher•  Caretaker •  Interpreter•  Content curator/creator •  Connector
  • 16. Participate in conversation
  • 17. 10% you
  • 18. THE POWER OF SOCIALMEDIA COMMUNITIESAmanda NelsonCommunity Content Manager@mileigh13Radian6, a salesforce.comcompanyOct. 14, 2011