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Power of Social Media Communities

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THE POWER OF SOCIAL MEDIA COMMUNITIES Amanda Nelson Community Content Manager @mileigh13 Radian6, a salesforce.com company Oct. 14, 2011
Source: youtube.com/detroitmedicalcenter
Source: youtube.com/detroitmedicalcenter
Source: ustream.tv/channel/e-patient-connections/videos
Source: youtube.com/detroitmedicalcenter
What is a…
•  Employees •  Colleagues •  Competitors •  Fans •  Customers •  Prospects
Consumer Social Media Usage Social Media 60% Not Using Social Media 54% increase over 2010 Source: consumeraffairs.com
800,000,000 Source: facebook.com
Having an online •  Innovation community enables: •  Collaboration •  Evangelism •  Loyalty
How do you measure them?
Measure: •  Followers How it plays out •  Influence •  Sentiment •  Growth Whoa, a free chicken Yeah, I heard sandwich if I that. dress like a cow? Yeah, come with. It’s going I’m going. And to be hilarious I’m taking and delicious. pictures. #chickfila
What we did •  Planted a seed •  Store visits •  Impressions •  Conversions •  Exposure
How do you maintain & grow them?
Inside the mind of a community manager External Internal •  Storyteller •  Switchboard operator •  Poster child •  Teacher •  Caretaker •  Interpreter •  Content curator/creator •  Connector
Participate in conversation
10% you
THE POWER OF SOCIAL MEDIA COMMUNITIES Amanda Nelson Community Content Manager @mileigh13 Radian6, a salesforce.com company Oct. 14, 2011

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Power of Social Media Communities