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Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
Power of Social Media Communities
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Power of Social Media Communities

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  • 1. THE POWER OF SOCIALMEDIA COMMUNITIESAmanda NelsonCommunity Content Manager@mileigh13Radian6, a salesforce.comcompanyOct. 14, 2011
  • 2. Source: youtube.com/detroitmedicalcenter
  • 3. Source: youtube.com/detroitmedicalcenter
  • 4. Source: ustream.tv/channel/e-patient-connections/videos
  • 5. Source: youtube.com/detroitmedicalcenter
  • 6. What is a…
  • 7. •  Employees •  Colleagues •  Competitors•  Fans •  Customers •  Prospects
  • 8. Consumer Social Media Usage Social Media 60% Not Using Social Media54% increase over 2010 Source: consumeraffairs.com
  • 9. 800,000,000 Source: facebook.com
  • 10. Having an online •  Innovationcommunity enables: •  Collaboration •  Evangelism •  Loyalty
  • 11. How do you measure them?
  • 12. Measure: •  FollowersHow it plays out •  Influence •  Sentiment •  Growth Whoa, a free chickenYeah, I heard sandwich if I that. dress like a cow? Yeah, come with. It’s going I’m going. And to be hilarious I’m taking and delicious. pictures. #chickfila
  • 13. What we did•  Planted a seed •  Store visits•  Impressions •  Conversions•  Exposure
  • 14. How do you maintain & grow them?
  • 15. Inside the mind of a community manager External Internal•  Storyteller •  Switchboard operator•  Poster child •  Teacher•  Caretaker •  Interpreter•  Content curator/creator •  Connector
  • 16. Participate in conversation
  • 17. 10% you
  • 18. THE POWER OF SOCIALMEDIA COMMUNITIESAmanda NelsonCommunity Content Manager@mileigh13Radian6, a salesforce.comcompanyOct. 14, 2011

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