Getting Started with Eco-Design




                              Guidance for innovative product developers


           ...
Who we are




        Founded 1960, owner Altran                                 300 engineers, designers & scientists


...
Turning Ideas into Reality


For start-ups to Bluechips we develop radical products from new science or
technology

    Ra...
A Flavour of Our Work




Commercially Confidential   4   11 June 2010   S3908-P-090 v1.0
The world’s first virtually waterless washing
 machine prototype using revolutionary
 polymer technology.

 Less water. Le...
Today’s presentation


Getting Started with Eco-design


                       1   The business case for eco-design

    ...
1. Business case for eco-design




Commercially Confidential   7     11 June 2010   S3908-P-090 v1.0
Business case for eco-design


Firms will have to integrate eco-design into innovation & NPD practises


    Commercial pr...
Business case for eco-design


Market demand for eco-friendly products will increase




                                 ...
Business case for eco-design


There are substantial cost savings to be made


    £150k saved in first year after re-desi...
2. Legal Landscape




Commercially Confidential   11   11 June 2010   S3908-P-090 v1.0
Legal landscape


EC aiming for more sustainable resource use & reduction in landfill


    Philosophy of Extended Produce...
Legal landscape


Several expansive directives support Producer Responsibility


    Battery directive – restricts chemica...
3. Tools of the trade




Commercially Confidential   14   11 June 2010   S3908-P-090 v1.0
Tools of the trade


Many eco-design tools & methodologies available


    Typically used for 3 categories of design: buil...
Tools of the trade


Many eco-design tools & methodologies available


    Guidelines and check-lists
    Management metho...
Tools of the trade


A few guides, checklists and tools can quickly improve knowledge and practise


    Smart ecoDesignTM...
Tools of the trade


Life Cycle Analysis is the standard method for assessing environmental impact


    Environmental imp...
Tools of the trade


The Ei-99 system is a comprehensive life cycle analysis tool which assigns
points to each life phase ...
Tools of the trade


               Extraction of             Concentration of ores
 Mining         minerals &            ...
4. Case study of eco-design based innovation
   using Life Cycle Analysis




Commercially Confidential   21     11 June 2...
Case study


Consumer appliance manufacturer developing next generation mini fridge


    Requirements:
         – Better ...
Case study


Ecovation technique used to drive the technical development


    Generated a range of potential technical so...
Case study


The existing appliance had a very high impact during use phase


    Due to inefficient thermoelectric (Pelti...
Case study


Concept 1 - Incremental ‘improvement’ by retaining Peltier cooling and adding
extra cold store

    Improved ...
Case study


Concept 2 – Adopt an absorption cycle (used in camping fridges/mini-bars)


    Improves overall eco-impact a...
Case Study


Concept 3 – Vapour compression cycle


    Better energy efficiency dramatically improves eco-impact of use p...
Case study


Improvements translated to strong marketing advantage


    €40 / year saving for the average consumer
    Ov...
5. Getting Started




Commercially Confidential   29   11 June 2010   S3908-P-090 v1.0
Getting Started


Start Simple and Build Eco-Design Capability


    Consider eco-impact at the design stage using basic g...
Contact details:


Cambridge Consultants Ltd                                         Cambridge Consultants Inc
Science Par...
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Getting Started With Eco-Design - Guidance for innovative product developers

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An overview of the legal and commercial drivers behind the need to implement eco-design in NPI (new product introduction) and product development plus a guide to getting started.

For design engineers, product managers, marketers and innovation experts.

Published in: Business, Technology
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Getting Started With Eco-Design - Guidance for innovative product developers

  1. 1. Getting Started with Eco-Design Guidance for innovative product developers Authors: 11 June 2010 Rachel Harker, Nathan Wrench Commercially Confidential S3908-P-090 v1.0
  2. 2. Who we are Founded 1960, owner Altran 300 engineers, designers & scientists Contract design & development house Developing breakthrough products Cambridge UK & Boston MA Creating & licensing IP Specialists in: consumer products, medical technology, wireless, defence & security, cleantech Commercially Confidential 2 11 June 2010 S3908-P-090 v1.0
  3. 3. Turning Ideas into Reality For start-ups to Bluechips we develop radical products from new science or technology Radical product innovations End to end product design Integrated eco-design Transfer to manufacture Faster time to market… …with less risk IP platform springboards Commercially Confidential 3 11 June 2010 S3908-P-090 v1.0
  4. 4. A Flavour of Our Work Commercially Confidential 4 11 June 2010 S3908-P-090 v1.0
  5. 5. The world’s first virtually waterless washing machine prototype using revolutionary polymer technology. Less water. Less energy. Commercially Confidential 5 11 June 2010 S3908-P-090 v1.0
  6. 6. Today’s presentation Getting Started with Eco-design 1 The business case for eco-design 2 Legal landscape 3 The tools of the trade 4 Case study of eco-design based innovation 5 Getting started 6 11 June 2010 S3908-P-090 v1.0
  7. 7. 1. Business case for eco-design Commercially Confidential 7 11 June 2010 S3908-P-090 v1.0
  8. 8. Business case for eco-design Firms will have to integrate eco-design into innovation & NPD practises Commercial pressure – Green products are more desirable – It promotes lean engineering which can reduce operating & product costs – Investor pressure to mitigate commercial risks of climate change – The competition has already begun Legal requirements – Multiple expansive directives already in force (e.g. RoHS, WEEE, EUP) – More to come in response to Climate Change & international competition Eco-design offers opportunities for major competitive advantage now Commercially Confidential 8 11 June 2010 S3908-P-090 v1.0
  9. 9. Business case for eco-design Market demand for eco-friendly products will increase 36% 64% 64% of US consumers say they would replace older appliances with newer energy efficient appliances if home energy prices rise significantly (Source: CEA Market Research) Commercially Confidential 9 11 June 2010 S3908-P-090 v1.0
  10. 10. Business case for eco-design There are substantial cost savings to be made £150k saved in first year after re-design of medium volume electronic product – Fewer parts – Circuit boards reduced by 5 to 1 – Fasteners reduced by 30% – Removal of glues and thinning materials – Assembly time reduced by 68% Commercially Confidential 10 11 June 2010 S3908-P-090 v1.0
  11. 11. 2. Legal Landscape Commercially Confidential 11 11 June 2010 S3908-P-090 v1.0
  12. 12. Legal landscape EC aiming for more sustainable resource use & reduction in landfill Philosophy of Extended Producer Responsibility based on ‘polluter pays’ principle OEM is responsible for end of life management Aim is to encourage: – Less toxic materials – Use of more recycled materials – Reduction in material usage – Easy end of life treatment – Re-use & recycling Commercially Confidential 12 11 June 2010 S3908-P-090 v1.0
  13. 13. Legal landscape Several expansive directives support Producer Responsibility Battery directive – restricts chemicals and deals with waste management RoHS directive – Lead-free electronics assembly – Also restricts cadmium, mercury & hexavalent chromium, PBB, PBDE WEEE directive – Financial or physical responsibility for products at end of life Packaging (Essential Requirements) Regulations – minimise & recover EUP directive – A framework for the setting of eco-design requirements for Energy Using Products – Increase energy efficiency and reduce negative eco-impact Commercially Confidential 13 11 June 2010 S3908-P-090 v1.0
  14. 14. 3. Tools of the trade Commercially Confidential 14 11 June 2010 S3908-P-090 v1.0
  15. 15. Tools of the trade Many eco-design tools & methodologies available Typically used for 3 categories of design: buildings, processes and products Facilitate eco-improvements through light touch approaches or comprehensive integrated processes Product development tools & methodologies can help you: – Make design & development decisions that reduce eco-impact – Evaluate alternative technical solutions – Compare your performance vs the competition Commercially Confidential 15 11 June 2010 S3908-P-090 v1.0
  16. 16. Tools of the trade Many eco-design tools & methodologies available Guidelines and check-lists Management methodologies and tools One-score indicators Life cycle assessment tools Commercially Confidential 16 11 June 2010 S3908-P-090 v1.0
  17. 17. Tools of the trade A few guides, checklists and tools can quickly improve knowledge and practise Smart ecoDesignTM strategy wheel – Quick tool to assess environmental strengths and weaknesses of a product EcoDesign checklist – Guidance and compliance with RoHS and EUP www.cfsd.org.uk/seeba Guide - Cleaner Product Design: A Practical Approach PACK-IN – The Packaging Indicator Tool www.envirowise.co.uk QWERTY/EE concept – Evaluates recyclability – Includes economic factors for take back and recycling – Jaco Huisman, Delft University of Technology 2003 Commercially Confidential 17 11 June 2010 S3908-P-090 v1.0
  18. 18. Tools of the trade Life Cycle Analysis is the standard method for assessing environmental impact Environmental impact is determined by the whole product life cycle Assess products at each phase of life from ‘cradle to grave’ Life phase impacts vary greatly from product to product material extraction material processing manufacturing use waste management recycle re-manufacturing Re - use http://www.ami.ac.uk/courses/topics/0109_lct/ Commercially Confidential 18 11 June 2010 S3908-P-090 v1.0
  19. 19. Tools of the trade The Ei-99 system is a comprehensive life cycle analysis tool which assigns points to each life phase based on three damage categories: Impact on resources Impact on ecosystems Impact on human health Outputs score in points per unit of product Facilitates comparison between: – Different or competing products – Technical solutions or designs Commercially Confidential 19 11 June 2010 S3908-P-090 v1.0
  20. 20. Tools of the trade Extraction of Concentration of ores Mining minerals & Surplus energy at future extraction Resources fossil fuels Availability of fossil fuels (MJ surplus energy) Converter Decrease of natural areas Regional effect on species numbers Land use & Altered pH + nutrient availability Damage to Local effect on species numbers conversion ecosystems Milling Concentration in soil Effect on target species ( % plant species * km2 * year ) Ecotoxicity: toxic stress (PAF) NOx SOx Pressing NH3 Concentration of greenhouse gas Climate change (disease + displacement) Pesticides Damage to Heavy metals Concentration of ozone depl. subst Ozone layer depletion (cancer + cataract) Transport CO2 human health HCFC Concentration radionuclides Radiation effects (cancer) ( disability Nuclides (Bq) adjusted life SPM Concentration fine dust. VOC Respiratory effects years (DALY) ) Disposal VOCs Concentration air, water + food Cancer PAHs Resource analysis Inventory Exposure & Damage Normalisation Land-use analysis analysis Fate analysis effect analysis analysis and weighting STEP 1 STEP 2 STEP 3 Commercially Confidential 20 11 June 2010 S3908-P-090 v1.0
  21. 21. 4. Case study of eco-design based innovation using Life Cycle Analysis Commercially Confidential 21 11 June 2010 S3908-P-090 v1.0
  22. 22. Case study Consumer appliance manufacturer developing next generation mini fridge Requirements: – Better cooling performance – Reduced noise – Improved capacity – Low impact on cost Poor consumer reviews highlighted high energy use of existing platform – Improved environmental impact had become an imperative Commercially Confidential 22 11 June 2010 S3908-P-090 v1.0
  23. 23. Case study Ecovation technique used to drive the technical development Generated a range of potential technical solutions Quantified & ranked 3 platforms in terms of – Cost – Performance, size, noise – Overall environmental impact using Ei-99 scale – Benchmarked against existing product The process identified a new platform with: – Substantially better cooling performance – Environmental impact reduced by a factor of 3 – Only marginal impact on build cost +5% (in line with customer expectation) Commercially Confidential 23 11 June 2010 S3908-P-090 v1.0
  24. 24. Case study The existing appliance had a very high impact during use phase Due to inefficient thermoelectric (Peltier) cooling with relatively poor insulation 60 Use 51.68 50 Total = 58.03 40 Impact (Ei-99 Points) 30 20 10 Production 6.74 Packaging 0.17 Transport 0.57 0 Disposal -1.13 Current appliance -10 Commercially Confidential 24 11 June 2010 S3908-P-090 v1.0
  25. 25. Case study Concept 1 - Incremental ‘improvement’ by retaining Peltier cooling and adding extra cold store Improved cooling performance plus meets noise and size targets But eco-score deteriorated for both production and use 60 Use 53.23 50 Total = 60.84 40 Impact (Ei-99 Points) 30 20 10 Production 8.59 Packaging 0.17 Transport 0.57 0 Disposal -1.73 Peltier + cold store -10 Commercially Confidential 25 11 June 2010 S3908-P-090 v1.0
  26. 26. Case study Concept 2 – Adopt an absorption cycle (used in camping fridges/mini-bars) Improves overall eco-impact and performance Dramatically improved energy efficiency reduces eco-impact during use phase Slightly higher eco-impact during production phase Reduced noise 60 50 Total = 22.06 40 Impact (Ei-99 Points) 30 20 Use 14.78 10 Production 7.89 Packaging 0.17 Transport 0.57 0 Disposal -1.35 Absorption cooling -10 Commercially Confidential 26 11 June 2010 S3908-P-090 v1.0
  27. 27. Case Study Concept 3 – Vapour compression cycle Better energy efficiency dramatically improves eco-impact of use phase Poorer noise was offset by improved cooling performance was used to offset noise Eco-score reduced by factor of 3! (even with slightly higher production impact) 60 50 Total = 16.27 40 Impact (Ei-99 Points) 30 20 Use 9.3 10 Production 7.85 Packaging 0.17 Transport 0.57 0 Disposal -1.62 Vapour compression -10 Commercially Confidential 27 11 June 2010 S3908-P-090 v1.0
  28. 28. Case study Improvements translated to strong marketing advantage €40 / year saving for the average consumer Overall performance improved ECO-Score of appliance concepts 70 USE: 82% reduction 60 50 Impact (Ei-99 Points) 40 53.23 51.68 30 20 14.78 9.3 10 0.57 0.17 0.57 0.57 0.17 0.57 0.17 0.17 6.74 8.59 7.89 7.85 0 -1.13 -1.73 -1.35 -1.62 Current appliance Peltier + cold store Absorption cooling Vapour compression -10 Commercially Confidential 28 11 June 2010 S3908-P-090 v1.0
  29. 29. 5. Getting Started Commercially Confidential 29 11 June 2010 S3908-P-090 v1.0
  30. 30. Getting Started Start Simple and Build Eco-Design Capability Consider eco-impact at the design stage using basic guides and checklists Focus on energy efficiency – 9/10 products which consume energy have most eco- impact during the use phase Make products that have recycling value (easy to dis-assemble, good yield) Benchmark using simple lifecycle analysis – Existing products and competitors – Identify biggest opportunities for improvement Consider increasing product lifetime and re-define commercial models: – Upgradeable platforms – Services versus products Commercially Confidential 30 11 June 2010 S3908-P-090 v1.0
  31. 31. Contact details: Cambridge Consultants Ltd Cambridge Consultants Inc Science Park, Milton Road 101 Main Street Cambridge, CB4 0DW Cambridge MA 02142 England USA Tel: +44(0)1223 420024 Tel: +1 617 532 4700 Fax: +44(0)1223 423373 Fax: +1 617 737 9889 Registered No. 1036298 England info@CambridgeConsultants.com www.CambridgeConsultants.com Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open and view any electronic copy we send you of this document within your organisation and to print a single copy. Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc. © 2009 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved. Commercially Confidential 31 11 June 2010 S3908-P-090 v1.0
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