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DRIVE | design strategies inspired by nature

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Nature has been perhaps the most important source of inspiration for design, especially for design that strives to positively influence nature and planet earth. Many different design strategies have developed over the last decades, and many designers are familiar with eco-design, Cradle to Cradle, or biomimicry, and, more recently, circular design. But what are the differences between these design strategies, and how, as a designer, do you know which one to use? By applying these strategies to one specific design problem, experts on these different strategies answer this question. The results demonstrate that each of these design strategies is different, even though they are all inspired by nature. The different approach and focus of each strategy results in a range of design solutions. For designers, the challenge lies in understanding these differences and choosing the most appropriate strategy for the design problem in question.

Published in: Design
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DRIVE | design strategies inspired by nature

  1. 1. Design Strategies Inspired by Nature
  2. 2. Eco-Design - Bram van der Grinten Cradle to Cradle - Ernst-Jan Mul Biomimicry - Ingrid de Pauw Circular Design - Marcel den Hollander Panel discussion - Douwe Jan Joustra
  3. 3. Eco-design by Bram van der Grinten
  4. 4. Eco-design as a strategy for efficient, sustainable products Illustrated with the Zartan Eco chair Designed by Philippe Starck 22 oct. | Dutch Design Week | CLICKNL DRIVE fesIval | Bram v/d grinten | IDEAL&CO Explore
  5. 5. Why apply Eco-design in your organisation? Image CSR Clients Efficiency
  6. 6. Why apply Eco-design as a designer? Impact Clients Materials Creativity
  7. 7. Reducing environmental impact Reduce, Reuse, Recycle. Renewable Image: greenfurniture.se/about-us/eco-design-strategy
  8. 8. Knowing the environmental impact LCA: Life Cycle Assessment Or for designers: LC-Benchmarking or Hotspot-A
  9. 9. 0 0,2 0,4 0,6 0,8 1 1,2 Virgin PP Recycled PP Glass fibre Jute fibre Impact of Polypropylene and fibres (eco-costs/kg) Health impact Eco-impact Resource depletion Carbon footprint Recycled PP Natural fibers Lightweight Little waste
  10. 10. Zartan Eco ~35% less impact Than Basic0 1 2 3 4 5 6 7 Polyprop. Fibre Molding Transport Waste Impact in Pt per Zartan chair (with assumptions) Eco Basic
  11. 11. Tools to make Life Cycle Assessments Ecolizer Ecoscan WebBom Plugins
  12. 12. Results: Countless eco-design products Efficient Natural Recycled Green
  13. 13. Cradle to Cradle by Ernst-Jan Mul
  14. 14. Cradle to Cradle for positive impact products While sitting actively on the Axia Smart Chair developed by BMA Ergonomics 22 oct. | Dutch Design Week | CLICKNL DRIVE festival | Ernst-Jan Mul | EPEA Nederland
  15. 15. Motivation / Drivers / Benefit / Advantage 1.  Why would I apply this strategy? 1.  For organisations (company, government, NGO, etc) How does this fit our portfolio, project, profile? 2.  For practitioners (designer, architect, engineer, business) How does this fit my skills, specialities, interests?
  16. 16. Results 1.  What are the results/yields of this strategy? 1.  (Physical) characteristics How do the results look like (the product, services, etc.)? 2.  Results What kind of values are created (€, eco, social, etc.)?
  17. 17. 3 Principles 1.  Everything is a resource for something else 2.  Use Current Solar Income 3.  Celebrate diversity
  18. 18. Process
  19. 19. Design Tools 1.  Use Life Benefits 2.  Defined Pathways 3.  Circularity Passports 4.  C2C Certified™ products program
  20. 20. Results 1.  What are the results/yields of this strategy? 1.  (Physical) characteristics How do the results look like (the product, services, etc.)? 2.  Results What kind of values are created (€, eco, social, etc.)?
  21. 21. Biomimicry by Ingrid de Pauw
  22. 22. Biomimicry as a strategy for eco- sustainable products While seated on the Supernatural chair Designed by Ross Lovegrove 22 oct. | Dutch Design Week | CLICKNL DRIVE festival | Ingrid de Pauw | IDEAL&CO Explore
  23. 23. Why Biomimicry ? •  Innovation inspired by nature Wright glider
  24. 24. Why Biomimicry ? •  Innovation inspired by nature •  Nature as an example of ecologic sustainability
  25. 25. Why Biomimicry ? •  Innovation inspired by nature •  Nature as an example of ecologic sustainability •  Nature is all about circular design Photo: www.torange.us
  26. 26. Why Biomimicry ? Technology Biology Material Structure
  27. 27. Why Biomimicry ? Technology Biology Material Structure Many similar problems – Only 12% similar solutions J. Vincent (2006): Biomimetics, its practice and theory
  28. 28. How to do Biomimicry? •  Inspiration & study of natural examples •  Learning from nature about: - shapes - processes - systems Source: Biomimicry 3.8
  29. 29. •  Learning from natural shapes Speedo Fastskin
  30. 30. •  Learning from nature’s processes
  31. 31. The water cycle. Image: ESA •  Learning from natural systems
  32. 32. How to do Biomimicry? •  Use Biomimicry methods & tools •  Integrate ecosystem principles •  Involve a biologist/ecologist Images: Biomimicry 3.8
  33. 33. Biomimicry chairs Design: Lilian van DaalDesign: Ross Lovegrove
  34. 34. Biomimicry chairs Design: Lilian van DaalDesign: Ross Lovegrove
  35. 35. Biomimicry chairs Design: Lilian van DaalDesign: Ross Lovegrove
  36. 36. Biomimicry chairs Design: Lilian van Daal Design: Joris Laarman
  37. 37. Biomimicry chairs Design: Lilian van DaalDesign: Ross Lovegrove
  38. 38. Biomimicry chairs Design: Lilian van DaalDesign: Ross Lovegrove
  39. 39. Circular Design by Marcel den Hollander
  40. 40. Circular Design product design for circular business models While seated on the Ahrend 2020 office chair 22 oct. | Dutch Design Week | CLICKNL DRIVE fesIval | Marcel den Hollander| TU DelY m.c.denhollander@tudelY.nl
  41. 41. Penal discussion by Douwe Jan Joustra

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