Our mission is to dig deeper into the social noise and provide capabilities for 1. improving social media AD ROI (ad tech) 2. bridge online with offline (omni channel) 3. manage online brand reputation (customer service)

1. Qurater Business Edge
Big Data Technologies for Customer Acquisition & Customer Service

2. Opportunity we are addressing
Purchase
intent signals
getting lost in
the social
noise
In the smartphone space,
40+% of the social
conversations are sales
leads type engagements
Bridging the
online-offline
gap
Consumers are using a
wide variety of channels
and Physical stores
remain important
Social customer
service, the new
telephone or the
next email
42% of customers expect
responses within 60minutes

3. We personalize Big Data
Our mission is to dig deeper into the social noise and
provide capabilities for
Improving social media ROI
Converting online behavior
into offline sales
Qurater
Marketing
Edge
For Brands & Agencies
Qurater
Service Edge
For BPOs &
Customer Service
Qurater
Insights
For Brands
Managing Online brand
reputation
Industry news & brand
benchmarking

4. Based on
Industry
Specific
Dimensions
Smartphone Telco
ecommerce Auto
BFSI
Retail,
Fashion,
F&B

5. Intelligence
based on
Smartphone
Dimensions
Price Point
Features
Brands
OS
Screen Size
Screen Technology
Number of SIMs
Processor Technology
Network type
Primary Camera
WiFi, Bluetooth, GPS
SAMSUNG
MICROMAX
KARBONN
XOLO
MOTOROLA
NOKIA
SONY
LG
HTC “I want to target shoppers interested
in a WINDOWS phone, based on
Qualcomm, local brand and willing to
pay Rs. 10K”

6. We personalize Big Data
Our mission is to dig deeper into the social noise and
provide capabilities for
Qurater
Marketing
Edge
For Brands & Agencies
Improve social media ROI
Convert online behavior into
offline sales

7. Help brands
improve their
social media
AD ROI
facebook
CONTEXT
Demographic,
personal, social &
behavioral
QURATER
PROFILING
Profiles based on
industry specific
dimensions

8. Case Study : ecommerce brand
Campaign objective : Website clicks and Facebook page likes
CTR CPC CPM
13X
Increase
In CTR
70%
Lower
CPC
Impression
s
# of Users
Taking
Action
# of Page Likes
Baseline 0.035% ₹ 15.31 ₹ 5.34 56907 19 1
Qurater Look Alike
Audience 0.512% ₹ 4.36 ₹ 21.99 11322 49 13
158%
increase
13X
increase

9. Qurater profiling approach
Social profiles
discovered
based on user
activity &
conversations
Price & feature segmentation (interest in price,
features)
Intent to buy (“I want to buy”, “where can I buy”)
Based on user engagement (likes on brands fb
page)
Based on conversation type (service feedback)
Interest in competitors brands
Specific to the
industry/brand

10. Help brands
turn online
behavior into
physical store
sales
Find and target
users with
“coupons” based
on online behavior
Integrate with
retailers & manage
coupon fulfillment

11. Digital Coupons
Convert online behavior into sales at physical stores
Digital Ad
targeting
(Facebook)
Customer
profiles based
on online
conversations
Customer
clicks –
Digital
Coupon
Generation
Customer
contact
information
Retailer
activation
Retailer app
- Stock in store
- Coupon
activations
- Credit
management
Brand
Insights

13. We personalize Big Data
Our mission is to dig deeper into the social noise and
provide capabilities for
Qurater
Service Edge
For BPOs &
Customer Service
Online brand reputation

14. Help brands
manage their
online
reputation

17. We personalize Big Data
Our mission is to dig deeper into the social noise and
provide capabilities for
Qurater
Insights
For Brands
Industry news & brand
benchmarking

18. Case Study
Big Data for
your
smartphone
Business

19. Technology summary
Source Agnostic Data Discovery,
Mining & Structure Extraction
Cloud scale – Massive Volumes Of
Data
Technologies for improved targeting & to reach users efficiently
State of the art NLP / Machine
Learning to derive industry specific
dimensions
Customizable analytics with industry
leading visualization techniques

20. Opportunities
discover based on industry
specific dimensions
Funnel
narrow down your
opportunities based on
specific criteria
Analytics
Actionable insights based on
industry specific dimensions
Customer
Care
Manage your brand
reputation
Digital
Coupons
Personalized offers @
physical store based on
online behavior
Ad optimization
Facebook & twitter
integration
Qurater Business Edge Capabilities

21. Qurater Proposition for Brands
• Discover social profiles with purchase intent for Brand’s portfolio
• Develop a new/efficient channel to reach customers
• Improve social media ad ROI thru better targeting (fb, tw)
• Bridge the gap between online & physical world (couponing)
• Be responsive about customer service issues (brand reputation)

22. We personalize Big Data
Our mission is to dig deeper into the social noise and provide
capabilities for Sales Leads, Customer Service & BI
Use Cases
Sales Leads
Customer Service
Business Intelligence

23. Founding Team
Rakshit Daga
Founder & CEO
Sumit Mishra
Founder & CTO
Prashanth Adiraju
Co-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology
products