Are you manually coding all or part of your research data? Are you analyzing large volumes of text? See how NVivo can speed up the coding process giving you the ability to efficiently and effectively review and refine your research data.

1. Using NVivo to
tell the story – the
power of coding
Disseminate
Discover
Analyze
Collect
Conceive

2. What makes NVivo so awesome?
• Prior to software – do you
remember manual coding?
• It’s like when we had typewriters
with white out versus laptops!
• Efficiency – efficiency –
efficiency
• New ideas to slice and dice data

3. The Projects
• Developing a tailored exercise
program for people living with
Severe and Persistent Mental Illness
(SPMI) in a local community in
Pittsburgh, Pennsylvania
• Gender based focus group
discussions
• Completing a desk review to analyze
the impact of Social and Behavior
Change Communication (SBCC)
interventions on malaria case
management outcomes
• Country specific key
informant interviews (KIIs)
stakeholders

4. Development of tools
• Focus group guides were based on a review of the literature of
what had been used before and was modified
• KII questionnaire was based on gap identification in knowledge,
particular questions from implementing agency
• Both were approved by respective Institutional Review Boards at
specific Universities

5. Data collection
• All focus groups and interviews were recorded and transcribed
• All transcriptions were reviewed against recording for accuracy
• All data uploaded directly into NVivo
• External Data  Documents  Import and browse

6. How did we do the analysis? The NVivo
experience
• Code book inputted – “nodes”
• Open  Edit  Nodes  Sub-nodes  New codes  Create node
• A combination of open and selective coding based on what we knew from
the literature and outcomes of the focus groups
• Drag and drop! Drag and drop!
• View  Coding stripes - All nodes
• Highlight and coding for all nodes
• You can see the coding density, what you have coded, etc.

7. Live nodes, relationships, themes
• New discoveries while coding may lead to new nodes
• Select text, analyze, auto code, develop node, edit, rename and describe
• Node colors, group certain themes together
• Positive perceptions, facilitators, red - negative perceptions, barriers - blue/green

8. The power of vignettes and graphics
• Example of vignette from focus group discussions
• “Self-esteem is a major issue in here”
• Emphasis on key issues that are brought up in analysis by using
quotes from participants

9. • Word clouds! Simple,
effective ways to
show what
themes/words are
resonating more
frequently than
others
• Query
• Word Frequency

10. Data Reports
• Run reports by node frequency
• NVivo has built in user friendly applications
• Navigation view  Report  Coding summary by node report 
node.hierarchical name,  File  Print preview – all the coding from those
nodes is organized for review!

11. New frontiers to explore
Social media analysis
• On web – pick hashtag
• New project  Internals from other sources
 Import!
• Map shows you where tweets originate from
• Form allows you to see tweet type, number of
retweets – learn who are the influencers in the
chat!
• Links to full articles retweeted in one place
• Ability to collect, in first search #ebola, 18,000
tweets!!
• Just the tip of the iceberg with what you can do!

12. Takeaways from the NVivo experience
• When done correctly, qualitative analysis can provide valuable
insight into health challenges to influence programming
• NVivo software allows the researcher/practitioner to have a more
efficient visualization of the data collected
• People have their own way of internalizing/comprehending data –
NVivo tools enable multiple ways of presenting the same data
• You can teach an old dog new tricks! It just takes a little time and
practice!

13. Questions?
Insightglobalhealth.com
Disseminate
Discover
Analyze
Collect
Conceive