RBTE Breakfast Seminar - HID Presentation

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RBTE Breakfast Seminar - HID Presentation

1. 1An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved. Mobile in Retail Neil Garner, Founder & CEO, Proxama 12.03.14 Couponing & Loyalty Paul Crutchley, Engagement Director, GSMA Phil Hoyer, Director Strategic Innovation, HID

2. 2An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved. Commerce Journey: Consumer Conversation

3. 3An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved. The compelling event Between 2012 and 2017 the installed base of NFC- enabled handsets will increase at a compound annual growth rate of 65% to reach 2.1bn units, according to new research from Berg Insight. "The penetration rate for NFC across all handset segments will similarly increase to approximately 32% by 2017." 2.1bn NFC readers – in the hand of people

4. 4An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved. Where is the value in adding trust to tags: • Each interaction is unique and generates a verifiable ‘ticket’ • No possibility to spoof or share Trusted Transaction • Prove the authenticity of an object using cryptographyAuthenticity • Knowing that the person or device is interacting with the object and not just sharing the URL Proof of Presence

5. 5An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved. How Does It Work? HID Trusted Tag HID Cloud Authentication Services http://…ABCD TapPoint® Tag Validation Tap http://…7635Tap http://…7635Refresh HID Trusted Tags contain secure embedded URL http://…B423Tap

6. 6An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2012 HID Global Corporation. All rights reserved.  Unique combination  Frictionless – no app – web based  Trusted and unique interactions Secure web-based loyalty and reward schemes TapPoint® Trusted Tag™

Editor's Notes

Example of the complete journey Ooh media offers an avenue to push content to the consumerBLE detect and notifies the consumers app that their offer is valid in the store Once in store, the consumer can engage in additional brand engagement Finally, when the consumers comes to the checkout, they can redeem their voucher