The document discusses how to win customers and beat competition. It emphasizes the need to diagnose problems early, think innovatively about processes, and improve customers' topline and bottomline performance through smart strategies. The goal is to help customers achieve satisfaction and growth through professional consulting services that focus on quality, efficiency and solving problems.

1. WINNING THE HEARTS
AND MINDS OF
CUSTOMERS
Sanjeev Bahadur,NEW DELHI,INDIA
CATALYST FOR CHANGE

3. Fertilizer Plant

4. Mission and Vision
Statement
• Mission: Achieve "Customer
Satisfaction “through i n n o v a t i v
e , economical and value added
consulting & EPC services.
• Maximization of wealth creation ,
value and client’s satisfaction with
professional integrity.
• Vision :To become a world-class
globally competitive EPC and total
solutions Consultancy Organization.

5. CONSULTANCY
DIVISION
• WE HELP FULFILL YOUR
BUSINESS DREAMS

6. Project Consultancy
• Pre-Project Activities
• Project Management
• Consultancy Design &
Engineering Quality Assurance
Services
• Other Specialized Services

7. ARE WE SMART OR OUR
COMPETITORS
SMARTER
• WHAT IS YOUR COMPANY’S
CORE COMPETENCY?
• ARE YOU IN B2B or B2C
MARKETPLACE?
• WHAT IS YOUR BUSINESS
PROPOSITION FOR YOUR
CUSTOMERS?

8. THINK SMART.WORK
SMARTER
• HAVE WE DONE
BENCHMARKING WITH OUR
COMPETITORS?
• IS OUR PRODUCT/SERVICE
BETTER THAN OUR
COMPETITORS?
• IS OUR PRODUCT OR SERVICE
COMPETITIVE AND
PROFITABLE ?

9. FEW QUESTIONS WE
NEED TO ANSWER?
• ARE CUSTOMERS SATISFIED
WITH YOUR COMPANY’S
SERVICE QUALITY?
• DO WE HAVE A UNIQUE
PRODUCT OR SERVICE
PROPOSITION?
• ARE WE WELL KNOWN?

10. SIMPLE QUESTIONS!
• ARE OUR CUSTOMERS PROFIT
GROWING OR NOT@20% PER
ANNUM.
• CAN WE DIAGNOSE OUR
CUSTOMERS BUSINESS
PROBLEMS?
• DO WE HAVE PROCESSES IN
PLACE?

11. CATALYST FOR
CHANGE
• ANALYSE EXSISTING KEY
COMPETITORS OPERATIONS
• ANALYSE CUSTOMERS
EXPECTATIONS
• ARE OUR EMPLOYEES TRAINED
FOR CUSTOMER SERVICE AND
SATISFACTION

12. CATALYST FOR
CHANGE
• DO WE DISPLAY WINNING
ATTITUDE
• ARE WE EAGER TO SOLVE OUR
CUSTOMERS PROBLEMS
• AS TIMES CHANGE AND
COMPETITORS CHANGE,DO WE
STILL HAVE A WINNING
BUSINESS PROPOSITION

13. HOW CAN WE ASSIST
YOU
• BY UNDERSTANDING YOUR
AND YOUR CUSTOMERS
GOALS,MISSION AND VISION
• BY PROVIDING STRATEGY TO
YOU TO STAY AHEAD OF TIMES
AND COMPETITION
• HELP IMPROVE YOUR PROFITS
TO BEAT INFLATION

14. HOW?
• IMPROVE YOUR COMPANY’s
TECHNOLOGY AND DESIGN
PROCESSES
• IMPROVE YOUR CUSTOMER
SERVICE/SATISFACTION
PROCESSES
• LOWER YOUR COST OF
OPERATIONS NOT YOUR
PRODUCT/SERVICE QUALITY

15. IMPROVE PRODUCTIVITY
AND EFFICIENCY OF
OPERATIONS
• TECHNOLOGY TIEUPS
• LOWERING COST OF
OPERATIONS
• IMPROVING SALES
PRODUCTIVITY
• IMPROVED PROJECT
MANAGEMENT TO CUT
TIME/COST OVERRUNS

16. EXPECTED OUTCOMES
• SATISFIED CUSTOMERS
• HAPPY EMPLOYEES
• ENTHUSIASTIC
SHAREHOLDERS AND BANKERS
• HEALTHY TOPLINE AND
BOTTOMLINE QUARTERWISE
• SATISFIED MANAGEMENT

17. OUR TEAM
• WE HAVE AN EXPERT TEAM OF
IIT,IIFT,IIM,FMS ENGINEERS/
MANAGERS/CA’s
• OUR PEOPLE HAVE WORKED
WITH TATA,BIRLA,LEADING
PSU’s,CORPORATES
• OUR TEAM HAS BOTH
ACADEMIC AND INDUSTRIAL
EXPERIENCE

18. FOCUSSED STRATEGY
• BETTER TIME MANAGEMENT
• BETTER PRIORITY
MANAGEMENT
• IMPROVED EMPLOYEE
PRODUCTIVITY
• BETTER QUALITY
PRODUCTS/SERVICE
• IMPROVED
PROCESSES/CONTRACTS
• NEAR ZERO LITIGATION

19. BEAT
INFLATION.OUTSMART
COMPETITION
• THINK SMART,WORK SMARTER.
• FIND INNOVATIVE SOLUTIONS
TO BUSINESS
PROBLEMS/RECESSION
• TOP MANAGEMENT CAN
CONCENTRATE ON INORGANIC
GROWTH OF COMPANY

20. List of Customers
• TATA CHEMICALS LTD
• CHAMBAL FERTILIZER&
CHEMICALS LTD
• NATIONAL FERTLIZERS LTD.
• SHRIRAM FERTILIZERS LTD
• IFCI LTD

21. OUR CLIENT’ s
• SOI,CRRI,CSIR,DRDO,NHO,IIRS
• DEFENCE,CENTRAL SOIL RESEARCH
INSTITUTE
• BHARAT HEAVY ELECTRICAL LTD
• ONGC LTD,IOC,BPCL,HPCL
• HERO HONDA LTD
• TATA MOTORS LTD
• SAIL,DSP,BSP,HEC
• SAHARA INDIA,JAYPEE GROUP
• SBI,BOB,PNB,SAP,IBM,HCL

22. Some of Fertilizer Plants
Our People associated
• 1998 900 MTPD Ammonia Plant (Naphtha/Associated Gas
Based), 1500 MTPD Urea Plant Expansion Project at
Kakinada Nagarjuna Fertilizers & Chemicals Ltd.
• 1997 1350 MTPD Ammonia Plant and 2 X 1100 MTPD Urea
Plant (Expansion) based on naphtha at Phulpur Indian
Farmers Fertilizer Cooperative Limited 19971350 MTPD
Ammonia Plant and 2 X 1100 MTPD Urea Plant
(Expansion) based on natural gas at VijaipurNational
Fertilizers Limited 1996 1350 MTPD Ammonia Plant and
2x1100 MTPD Urea Expansion Plant based on associated
gas/naptha at Aonla.Indian
Farmers Fertilizer Cooperative Limited
• 1995 1350 MTPD Ammonia Plant and 2x1125 MTPD Urea
Plant based on associated gas at ShahjahanpurOswal
Chemical & Fertilizers Limited 19941350 MTPD Ammonia
Plant and 2x1125 MTPD Urea Plant based on associated
gas at Gadepan Chambal Fertilizers & Chemicals Ltd.
• 1994 1350 MTPD Ammonia Plant and 2x1125 MTPD Urea
Plant based on naptha/associated gas at BabralaTata
Chemicals Ltd.

23. Chambal Fertilisers
and Chemicals
Limited
• Chambal Fertilisers and Chemicals
Limited (Chambal) is one of the largest
private sector fertilizer producers in India.
It was promoted by Zuari Industries
Limited in the year 1985.
• Its two hi-tech nitrogenous fertiliser (urea)
plants are located at Gadepan in Kota
district of Rajasthan. The two plants
produce about 2 million MT of Urea per
annum.
• The first plant was commissioned in 1993
and second plant in 1999. These plants use
state-of-the-art technology from Denmark,
Italy, United States and Japan.

24. Tata Chemicals
Ltd,Babrala
• Babrala, northern exposure Northern India is rural
and remote and a significant proportion of the
population is engaged in agriculture. This is the
heartland of Tata Chemicals' Farm Essentials
business.
• At Babrala, in Uttar Pradesh, is India's most energy
efficient urea plant. Its efficiency puts it in the top
ten per cent globally. Commissioned on a green-field
site in 1994 it is the centrepiece of the group's
crop nutrition business.
• Assuming a favourable, imminently expected,
decision from the government on allocation of new
gas supplies it will be the site of a second urea
plant within the next three years. Capacity will
more than double.

25. Tata Chemicals Ltd
• One produces ammonia, primarily from domestically
produced natural gas but also using some imported LNG.
Ammonia is an intermediary feedstock used in the
second plant to produce urea. Around 2,000 tonnes of
ammonia are produced and reacted with CO2 each day to
make 3,500 tonnes of urea. At the heart of the operation,
visible from across the township, is a 108-metre prilling
tower. In the tower, at a height of around 80 metres, is a
bucket through which urea melt is sprayed. The diameter
of holes and speed of rotation of this bucket determine
the size of the prills produced as the urea falls and
solidifies as it cools.
Consistency of its product size is one way in which Tata
Chemicals urea, marketed under the 25-year old Paras
brand, differentiates itself from its competitors. And
product differentiation is vital in a regulated market
where there is little, or no, scope for premium pricing.

26. WHY
• We provide TRUSTWORTHY dealings
• We handle Assignments on Win-Win
Partnerships
• We provide Service Quality
• Great Team/Expert Panel of Engineers,
CA’s, Management, Academic, Legal
Professionals, SCM-Logistics
• PROCESSES for Suppliers, Contracts,
Customer Feedback
• Use of Latest, Tried, Tested Technology
• Use of Modern Tools, Test Processes, Test
• Equipment, Computers, Video
Conferencing

29. SUMMARY
• Catalyst for Change
• DIAGNOSE PROBLEMS
EARLY
• THINK
INNOVATION/PROCESSES
• IMPROVE CUSTOMER’s
TOPLINE/BOTTOMLINE
PERFORMANCE
• THINK SMART.WORK SMART