Subject: Business Communication MBA Report Presentation

1. PIONEER CEMENT LIMITED
Muhammad Ayaz Iqbal
College of Banking and Finance
Course Teacher
Sir Zeeshan Saleem

2. •The company was incorporated in Pakistan as a public
company limited by shares on February 09, 1986.
•quoted on all stock exchanges in Pakistan. The principal
activity of the Company is manufacturing and sale of
cement.
•With a Paid up Capital of 227.1 million shares of Rs. 10/=
each.
•Its systems are also certified against ISO 9001:2008 QMS
and ISO:1400:2004 for environmental protection.
•The plant is located at Chenki, District Khushab, in the heart
of Punjab Province, 250 km away from Lahore and 120km
away from Motorway (M2).

3. VISSION AND MISSION
• Pioneer Cement Limited, is committed to make sustained efforts
towards optimum utilization of its resources through good corporate
governance for serving the interest of all its stakeholders.
STRATEGIC GOALS
• Customers’ satisfaction
• Efficient deployment of resources
• Research and development
• Maximization of profits
• Environmental initiatives

4. CORE VALUES
• Professional ethics
• Respect and courtesy
• Recognition of human asset
• Teamwork
• Innovations and improvement

5. ACHIEVEMENTS
• In 1992, the company started commissioning of
Production Line 1, the most modern dry process cement
plant.
• In 2002, ISO 9002 certification to manufacture quality
cement according to International and Pakistani quality
standards. Achieved ISO 14001 Certification to ensure
latest environmental and safety aspects.
• In 2001, Pioneer Cement was the first ever company in
domestic cement sector which was operational with coal
firing system.
• In 2007, Achieved first “Brand of the Year” award.
• Institute of Chartered Accountants of Pakistan awarded
1st prize of “Professional Excellence Awards 2014” in
recognition of historical turnaround of Pioneer Cement
Limited.

6. ORGANIZATIONAL HIERARCHY

7. PRODUCTS AND SERVICES
The main product of Pioneer Cement Limited are
• Ordinary Portland Cement,
• Sulphate Resistance Cement.

8. COMPETITORS
The competitors of Pioneer Cement Limited are:
• Zeal Pak Cement
• Attock Cement
• Essa Cement
• Thatta Cement
• Thal Limited
• Maple Leaf Cement

9. ANALYSIS OF CURRENT ASSETS AND
CURRENT LIABILITIES
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
2014 2013 2012
Current Assets 4,262,024 3,701,769 1,941,046
Current Liabilities 2,982,140 3,429,634 4,493,378

10. ANALYSIS OF NET SALES AND COST OF
SALES
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
2014 2013 2012
Net sales 8,024,777 7,568,432 6,487,127
Cost of sales 5,435,809 5,163,047 4,900,167
AxisTitle
Comparison of Net Sales to Cost of Sales

11. Analysis of Shareholders
Directors, Chief Executive
Officer, and their spouse
and minor children
NIT and ICP
Banks, Development
Financial Institutions,
Non Banking Financial
Institutions7.1526%
Modarabas and Mutual
Funds
Shareholders holding 10%
or more

12. Market Performance
0
10
20
30
40
50
60
70
80
90
100
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Aug-15
Dec-
12
Mar-
13
Jun-
13
Sep-
13
Dec-
13
Mar-
14
Jun-
14
Sep-
14
Dec-
14
Mar-
15
Jun-
15
Sep-
15
Share Price 18 22.8 29.4 28.6 38.3 46.7 46.7 52.8 85.6 78.6 85.3 87.7
Share Price

13. CONCLUSION
• There are no significant doubts upon Company’s ability
to continue as a going concern.
• The Board comprises eight (8) non-executive directors
(including Chairman) and two (2) executive directors
(including CEO).
• The company has the most modern Dry Process
Cement Plant and she is the very first cement company
to work with coal firing system.
• The company has achieved the highest net sales
revenue of Rs. 8,024.8 million, gross profit of Rs.
2,589.0 million and after tax profit of Rs. 1,768.9
million, an increase of 6%, 7.6% and 15.2% respectively
over the last year.
• Based on net profit after tax for the year ended June
30, 2014, earning per share of the Company is Rs. 7.79
(2013: Rs. 6.76).

14. • The market price of her shares has reached to Rs.
87.71 per share in the last quarter of 2014, which is
the peak point so far.
• There are no significant doubts upon Company’s
ability to continue as a going concern.