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GE Oil & Gas: Jackie Wallace


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Like many peers in the industry, GE’s customers are changing. They are asking and expecting that GE simplify its operating processes. In response, GE is undergoing a digital transformation journey to secure its leadership in the 21st century. Join this session to learn how GE is breaking down complexity with digital business. You will also hear some key lessons learned as GE strives to succeed in their transformative journey.

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GE Oil & Gas: Jackie Wallace

  1. 1. 1 GE Proprietary and Confidential Information © 2015 General Electric Company – For Internal Use Only We are GE OIL & GAS Imagination at work
  2. 2. We provide cutting edge technology and service solutions across the industry~45,000 EMPLOYEES~$19B REVENUES ’14 Drilling • Onshore Drilling • Onshore Trees • Offshore Drilling • Logging Services Subsea & Offshore • Wellheads, Trees, Manifolds & Connectors • Subsea Controls and Informatics • Flexible Risers • Topside & SS Power & Processing Oilfield • Oilfield Production • Surface Flow Control • Surface Well Control • Artificial Lift • Power Generation • Gas Processing & Compression LNG • Gas Liquefaction • Balance of Plant • Long-term Service Agreements & Predictivity Solutions Pipeline & Storage • Gas Production • Downstream Pipeline • Pipeline Integrity • Virtual Pipeline • Life-cycle service solutions Distributed Gas • Production • Processing • Distribution Refinery & Petrochemical • Refinery, Petrochemical, Fertilizer • Gas & Steam Turbines • Centrifugal, Axial and Recip Compressors • Pumps & Valves • Turboexpanders IMPROVING THE HEALTH & PRODUCTIVITY OF YOUR OPERATIONS
  3. 3. LATIN AMERICA 58 CANADA 56 SUB SHARAN AFRICA 14 AU & NZ 9 INDIA 14 MENAT 43 CHINA 38 ASIA PACIFIC 38 Russia & CIS 11Munich, Germany Rio de Janeiro, Brazil Shanghai, China Bangalore, India Tirat Carmel, Israel San Ramon, USA Niskayuna, USA Van Buren, USA Oklahoma City, USA Number of facilities Product Companies Global Research Centers x OUR GLOBAL FOOTPRINT SPEEDS UP AND IMPROVES DELIVERY OF SERVICES, TECHNOLOGIES AND EXPERTISE RECENT MFG & SERVICE SHOPS OPENINGS IN INDONESIA, BRAZIL, THE UK AND VIETNAM London, UK Head Quarter Aberdeen, UK Subsea Systems & Drilling Florence, Italy TMS Hub Houston, USA •DTS Hub •Surface Hub Billerica, USA M&C Hub EUROPE 113 USA 38 Our global presence: now in 120 countries
  4. 4. Current market dynamics are challenging Key drivers Oil price • expected range $45 to $75 for 2015 • Drilling rigs down 50% • Uncompleted wells backlog growing • Well productivity increasing • Reserves/inventory levels highest in years Geopolitical • Saudi vs Iran regional tensions/nuclear deal • Economic demand softness… China • Continued sanctions on Russia
  5. 5. • Lean execution tools • Elimination of redundant steps • Outcome-based service models • Asset performance management • Standardization of specifications • Long-term technology partnerships • 10 year escalation in cost & complexity • Declining returns even at $100+/bbl • Cash flow impact of oil price drop • Capital rationing, project rationalization Customers are asking for help to optimize their operation to become more cost and carbon efficient Design & Specification Execution Operations New Ways of Working Helping Our Customers Manage Project & Lifecycle Cost Customer Challenges Integrated Configure, Price, Quote, Order Lean ERP Self-service Ordering GE Store Outcome Based Selling Results
  6. 6. We have embarked on an ambitious transformation to realign ourselves to deliver on our customers’ needs THE NEED FOR CHANGE Fragmented commercial teams with limited commercial model innovation Complex pricing rules with margin leakage Traditional selling and engagement models need to migrate to contemporary models Sales and customer care teams unable to focus on growth and relationship selling Employee & Customer feedback highlights complexity and lack of speed1 2 3 4 5 We are entrepreneurs at scale, learning, creating, and changing the game WE HAVE LEARNED & NOW WE ARE ADAPTING Fast & accurate response Contemporary & personalized experience Product availability & price info Omnichannel experience Anytime ordering and support access  Before  Tomorrow
  7. 7. This is our business operating foundation Customer Sales & Channels Business Analytics Self Service Quotes & Orders Product Lifecycle Management Clean Order Inventory, Lead-time ProductStructure Applicationand ConfigurationRules ProductStructure PartNumbers,BOMs Technology NTI, NPI Wing to Wing Single Operating View Install Base Entitlement Business Intelligence ERP Aftermarket Parts
  8. 8. Our transformation mission and journey OneITO Launched June 2013 4 Tracks defined with overall PMO Agile development approach Co-Location of teams Begin Execution Nov 2013 Simplified ITO processes across Oil & Gas built on standard, integrated technology that empowers Commercial, Channel and Customers to collaborate, analyze, predict and win.
  9. 9. We are reinvigorating our commercial intensity through technology, security & process redesign 2014
  10. 10. Current State & Outcomes of 2015 efforts Integrated customer care opportunity to order management 97% Adoption 360 customer view Solution 2015 Outcomes, 2016+ targets Integrated hybris Store 1% eOrders to 80% Configure, Price, Quote optimization & expansion across product portfolios 12.5% eQuotes to 80% Standardized ERP blueprint consolidation and expansion 39 to 4 OTD 74% to 88% Redesign external site & user experience 124K mothly user visits, 24% increase Automated & integrated lead qualification processes 3% lead conv to 15% 16 % order conv. to 18% Legacy web application eliminations and cloud migration 15% app eliminations 300 app’s migrated to cloud
  11. 11. Our Lessons Learned Build technical skills in house Lean first then digitize Agile is not one-size-fits-all Build complete user experience Technology partnership required Success !