This is to showcase the major product lines of the FMCG major - P&G.

1. Procter & Gamble

2. Background
• Procter & Gamble Co., also known as P&G, is an
American multinational consumer goods company
headquartered in downtown Cincinnati,Ohio,United
States.
• It was founded by William Procter and James
Gamble, both from the United Kingdom.
• Its products include pet foods, cleaning agents and
personal care products.
• Prior to the sale of Pringles to the Kellogg Company,
its product line included foods and beverages.
• On August 1, 2014, P&G announced it was
streamlining the company, dropping around 100
brands and concentrating on the remaining 80
brands, which produced 95 percent of the company's
profits.

3. Brands
• Twenty-six of P&G's brands have more than a billion dollars in net annual
sales, according to the 2011 Annual Report and P&G Corporate Newsroom.
• Most of these brands—including Bounty, Crest and Tide—are global products
available in several continents.
• As of July 1 ,2014, the company structure is categorized into four Sectors and
five Selling & Market Organizations (SMOs).
Sector :
Beauty Care
Baby, Feminine, and Family Care
Fabric and Home Care
Health and Grooming
SMOs :
Asia
Europe
India, the Middle East, and Africa (IMEA)
Latin America
North America

4. Product Types
Cosmetics:
• Max Factor cosmetics (purchased from Revlon in 1991)
• Wella cosmetics (acquired a controlling interest in 2003)
• Covergirl cosmetics acquired from Noxzema Chemical Company in 1989.
Dishwashing:
• Dawn dishwashing liquid
• Joy dishwashing liquid
Feminine hygiene:
• Alldays feminine hygiene products
• Always feminine hygiene products
• Naturella feminine hygiene products
• Whisper feminine hygiene products

5. Product Types
Foods:
• Haldiram khao piyo aish karo!!
• DariCreme margarine
• Folgers coffee and related products (sold to The J.M. Smucker
Company in 2008)
• Frymax shortening (sold to ACH in 2001)
• Ias cat and dog foods
• Jif peanut butter (sold to The J.M. Smucker Company in 2001)
• Mayon cooking oil
• Primex shortening (sold to ACH in 2001)
• Pringles potato crisps (sold to Kellogg's in 2012)
• Purico shortening
• Star margarine
• Sunshine margarine
• Victor shortening
• Whirl butter flavored oil

6. Product Types
Haircare :
• Ascend hair care products
• Balsam hair coloring (part of Clairol)
• Clairol hair care products
• Herbal Essences hair care products (part of Clairol)
• Head & Shoulders shampoo
• Nice 'n Easy hair coloring (part of Clairol)
• Natural Instincts hair coloring (part of Clairol)
• Pantene hair care products (purchased from
Hoffmann-La Roche in 1985)
• Perfect Lights hair coloring (part of Clairol)
• Prell shampoo and conditioner
• Rejoice haircare products
• Vidal Sassoon haircare products (purchased in
1984 from Vidal Sassoon)
• Wash & Go haircare products

7. Product Types
Skin care :
• Camay bar soap
• Fresco bar soap
• Ivory bar soap
• Lava bar soap (sold to Block Drug in
1999, later to WD-40)
• Moncler bar soap
• SK-II
• Olay skin care products (acquired in
1985 as part of Richardson-Vicks Inc.)
• Old Spice aftershave, skin care and
hair care products (acquired from
Shulton, Inc. in 1990)
• Perla bar soap
• Safeguard bar soap
• Secret antiperspirants and deodorants

8. Product Types
Household:
• Mr. Clean household cleaners
• Duracell battery
• Luvs disposable diapers
• Tide detergents
• Ariel detergents
Healthcare products:
• Align probiotics
• Crest toothpaste
• Scope mouthwash
• Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in
1985)
• New Chapter dietary supplements
• Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as
part of Norwich Eaton Pharmaceuticals in 1982)
• Prilosec OTC
• Thermacare
• Vicks cough and cold products

9. Product Types
Laundry detergents:
• Ariel laundry detergent
• Bonux laundry detergent
• Dash laundry detergents
• Daz laundry detergent
• Downy fabric softener
• Era laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Tide laundry detergent
• DYNAMO laundry detergent

10. THANK YOU