95% of shoppers consult ratings and reviews before making a purchase. The very presence of reviews and Q&A can help brands and retailers establish authenticity and trust among their consumers, and ultimately increase conversion. 1. Learn how to optimize follow-up emails, incentives, rewards and in-store programs to generate more reviews 2. Understand how to engage subject matter experts, verified buyers, and your online community through questions and answers on product pages 3. Learn how leading brands are leveraging ratings and reviews for online and in-store campaigns 4.Use key benchmarks to help define and measure progress A recording of the webinar is available here: http://www.powerreviews.com/event/best-practices-for-generating-more-ratings-reviews-2/ More free resources are available here: http://www.powerreviews.com/resources/

1. PowerReviews, Inc Confidential
Best Practices
for Generating More Reviews
May 27, 2015
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2. PowerReviews, Inc Confidential
Ask Questions
• Post them in the questions panel on the right of
your screen. We will answer at the end.
• You will receive a link to the recorded webinar.
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3. PowerReviews, Inc Confidential
Speaker
As Chief Customer Officer, Matt Parsons’ primary focus is client satisfaction.
With more than 15 years of client service experience, managing client
success, software implementation, technical support, sales operations,
customer renewal and content moderation functions in the financial,
telecommunications and e-commerce industries, Matt’s first foray in e-
commerce was at Fogdog.com. Prior to joining PowerReviews, he managed a
sales operations team at Qwest Communications and prior to that was a
Senior Consultant at BearingPoint.
Matt Parsons
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4. PowerReviews, Inc Confidential
Agenda
Best Practices for Maximizing Content
Benchmarks
Reviews
Follow up Emails
Write a Review
Leverage Syndication
Social Answers
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5. PowerReviews, Inc Confidential
PowerReviews by the Numbers
10years in the reviews business
1,000+clients
83clients in the IR top 500
5,000+site
20languages
90+New clients since Independence Day
27,000,000reviews moderated
largest syndication network
700,000,000 visitors a month | 2,500 retailers
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6. PowerReviews, Inc Confidential
Best Practices
Maximizing Content to Drive More Sales
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7. PowerReviews, Inc Confidential
Benchmarks
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8. PowerReviews, Inc Confidential
Maximize User Generated Content on your product page:
● Reviews
● Q/A
Measure Success:
● Coverage and Quality
● Collection Performance
● Conversion Impact
Success Benchmarks
Important success measurements
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9. PowerReviews, Inc Confidential
Products with 1+ review:
28% Average coverage
73% Top 10 percentile coverage
Products with 5+ reviews:
11.5% Average coverage
37% Top 10 percentile coverage
Products with 10+ reviews:
7.5% Average coverage
25% Top 10 percentile coverage
Product Review Benchmarks
Product Coverage
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10. PowerReviews, Inc Confidential
Product Review Benchmarks
Collection & Conversion Impact
Follow-up Email Performance
37% Average open rate
50% Top 10 percentile open rate
3.6% Average conversion from emails sent to reviews written
7.7% Top 10 percentile conversion from emails sent to reviews written
Product Review Impact to Conversion
5.5% Conversion uplift of customers who viewed the reviews
21% Conversion uplift of customers who engaged with the reviews
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11. PowerReviews, Inc Confidential
Product Questions & Answers
Internet Retailer Top 100 Customer Performance
Answer Rates from Ask Product Owners
4.1% Questions answered less than 3 hours
46% Questions answered less than 24 hours
8.7 hours Median Time to First Answer
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12. PowerReviews, Inc Confidential
Ratings & Reviews
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13. PowerReviews, Inc Confidential
Review Creation Funnel
Online and Offline Transactions
Email Open Rate
Email Click Through
Start Review
Solicit Reviews via Email
Submit Review
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14. PowerReviews, Inc Confidential
Access to Consumers
Access to consumers
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Follow-up Emails

16. PowerReviews, Inc Confidential
Best Practices: Follow-up Emails
• Personalize the email
• Keep it simple
• Subject lines should be 55 characters or less
• Single column; 16-18px font
• Include image and link to the product
• Make the Write a Review action stand out
• Send additional follow ups to those customers that
did NOT open the first email
• Don’t include other marketing or sales calls to
action
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17. PowerReviews, Inc Confidential
• Incent customers to write
reviews via a promotion
• Clearly communicate
promotion’s rules
• Brand promotion
appropriately.
• Use the promotion name in
both subject line and body of
the follow up email.
Best Practices: Follow-up Email Incentive
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18. PowerReviews, Inc Confidential
Best Practice: Mobile Optimization
> 50%
of emails being
opened on a mobile
device
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19. PowerReviews, Inc Confidential
PowerReviews Follow-up Email
• Easy to set-up
• Follows all best practices
• Customizable messaging
• Mobile-optimized
• Included with the PowerReviews
review solution
• Constantly measuring & improving
performance
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20. PowerReviews, Inc Confidential
Write a Review
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21. PowerReviews, Inc Confidential
Best Practice: Write a Review
1000’s of Industry & Category Specific Questions
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22. PowerReviews, Inc Confidential
Best Practice: Write a review
Responsive/Mobile optimized
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23. PowerReviews, Inc Confidential
55%
of consumers not
writing reviews cited
needing motivation
to do so
Social Loyalty: What’s in it for me?
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24. PowerReviews, Inc Confidential
600%
Increase in
images and videos
uploaded to
customer reviews
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25. PowerReviews, Inc Confidential
Best Practice: Engagement Based Loyalty
Levels and Rules
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26. PowerReviews, Inc Confidential
Best Practice: Loyalty Program
Motivate consumers to write reviews with gamification and rewards
Gamification
Reward consumers for contributing content
Customize Points, Badges and Leaderboards
Support your brand identity using standard CSS
Highlight Top Contributors
Identify and highlight top content contributors
Automated Rewards Notification
Automatically notify consumers as they earn rewards
Custom User Actions
Add custom events for consumers to receive awards
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28. PowerReviews, Inc Confidential
Syndicate review content from brands
Increase retail conversion
$
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29. PowerReviews, Inc Confidential
Syndicate review content to retailers
Increase awareness, drive retail sales
$
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30. PowerReviews, Inc Confidential
Fast answers convert shoppers to buyers
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31. PowerReviews, Inc Confidential
Social Answers
Multiple answer sources
Intelligently route questions to internal subject
matter experts, verified buyers, or our on
demand answer community.
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32. PowerReviews, Inc Confidential
Social Answers
Quick Answers from Past Purchases
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33. PowerReviews, Inc Confidential
Social Answers
Detailed Answers from Subject Matter Experts
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> 50%
of emails being
opened on a mobile
device
32%
conversion lift for
products with Q&A

34. PowerReviews, Inc Confidential
Social Answers
Virtual FAQ
Q&A on your product pages dynamically create
a virtual FAQ, reducing future questions and
improving organic search traffic.
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35. PowerReviews, Inc Confidential
Take Aways
Benchmarks
Reviews
Follow up Emails
Write a Review
Leverage Syndication
Social Answers
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36. PowerReviews, Inc Confidential
Questions?
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