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ULTIMATE BEGINNERS GUIDE TO

INBOUND MARKETING
An easy-to-understand overview of inbound marketing.

Pocket Your Shop

bri...
ULTIMATE BEGINNERS GUIDE TO
INBOUND MARKETING

by Brian Downard
Brian is an inbound marketing professional with over 5
yea...
WHAT YOU WILL LEARN
1. How Marketing Has Changed
2. What Is Inbound Marketing?
3. Why Is It Important?
4. Inbound Methodol...
SECTION 01

HOW MARKETING HAS CHANGED
TRADITIONAL MARKETING IS

BROKEN

86%

91%

skip television ads

unsubscribe from email

44%

200M+

of direct mail is nev...
CONSUMER BEHAVIORS HAVE
CHANGED, THEY ARE GOOD AT
TUNING OUT MARKETING
!
BUT DON’T WORRY
it’s not all bad news.
90%

OF INTERNET USERS BROWSE OR
RESEARCH PRODUCTS ONLINE

50%

INTEND ON PURCHASING A
PRODUCT OR SERVICE

- Forrester Res...
YOU DON’T FIND
CUSTOMERS ANYMORE
!
YOU DON’T FIND
CUSTOMERS ANYMORE
!

THEY FIND YOU
THE WORLD HAS
CHANGED…
YOUR MARKETING
NEEDS TO CHANGE
IF YOU WANT TO ATTRACT
CUSTOMERS YOU NEED TO GIVE
THEM SOMETHING THEY WILL LOVE
SO HOW DO WE
ACCOMPLISH THIS?
U
SO HOW DO WE
ACCOMPLISH THIS?
WITH

INBOUND

U

MARKETING
SECTION 02

WHAT IS INBOUND MARKETING?
in·bound mar·ket·ing
!

A holistic, data-driven approach to marketing that
attracts individuals to your brand and converts...
INBOUND MARKETING IS ABOUT
ATTRACTING, NOT INTRUDING
BUILDING TRUST, NOT SKEPTICISM
BEING LOVED, NOT IGNORED
TRADITIONAL MARKETING IS
LIKE BEING A CHEETAH HUNTING
IN THE JUNGLE

(SOME CHEETAHS ARE LAZY)
THE INTERNET HAS CREATED A
DIGITAL WATERING HOLE

GO WHERE YOUR CUSTOMERS ARE,
STOP HUNTING IN THE JUNGLE
PEOPLE WANT ACCESS TO GREAT
INSIGHT, PEOPLE & RECOGNITION
BEFORE PRODUCTS & SERVICES
OLD

NEW

OUTBOUND

INBOUND

Direct mail
Prints ads
Cold email (spam)
Cold calling
TV & radio ads
Banner ads
Trade shows

...
INBOUND MARKETING IS
INBOUND MARKETING IS

CONTENT
INBOUND MARKETING IS

CONTENT

&

CONTEXT
BUILD YOUR MARKETING ASSETS
(CONTENT)

Presentations & Ebooks

Blogging

Videos & Podcasts

Visual Content
RIGHT CONTENT, RIGHT PLACE, RIGHT TIME
(CONTEXT)

Customer Personas

Segmented Email Lists

Personalized Messaging
CONTENT + CONTEXT
!

=
!

MARKETING PEOPLE LOVE
SECTION 03

WHY IS INBOUND
MARKETING IMPORTANT?
WE CONDUCT 131 BILLION SEARCHES
PER MONTH ON THE WEB

Per Minute………. 2,900,000
Per Hour………… 175,000,000
Per Day………..… 4,00...
70% OF LINKS SEARCH USERS CLICK
ARE ORGANIC - NOT PAID
Paid
25%

5%
70%

Organic

Other
60% OF ALL SEARCH ENGINE CLICKS
GO TO TOP 3 LINKS

SHARE OF CLICKS

27
20
13
10

1

2

3

4

9

5

7

6

5
7

RANKING ON S...
54%

more leads are generated
by inbound than outbound.

61%

lower cost per lead when
using inbound marketing.
INBOUND CONSISTENTLY YIELDS
LOWER COST LEADS
Average Cost Per Lead Outbound vs. Inbound
400

$373
300

$364

$332

200

$1...
SECTION 04

INBOUND METHODOLOGY & TOOLS
METHODOLOGY
Use inbound marketing to generate visitors,
turn them into leads, convert them into
customers and create life-...
STRANGERS

YOU CAN ALSO
VISUALIZE INBOUND
MARKETING AS A
FUNNEL

VISITORS

LEADS

CUSTOMERS

FANS
STEP 1

GET FOUND & GENERATE VISITORS

Find
Visitors

Convert
Leads

Customers

Keep
Fans
STEP 1

GET FOUND & GENERATE VISITORS

Find
Visitors

Local Search
Keywords & SEO
Customer Personas
Social Media
Blogging
...
GET FOUND & GENERATE VISITORS

!

Local Search
Search engines automatically populate local business in search results,
thi...
GET FOUND & GENERATE VISITORS

!

Keywords & SEO
Short or long phrases people use when searching online. Using these
pre-d...
GET FOUND & GENERATE VISITORS

!

Customer Personas
Buyer personas are fictional representations of your ideal prospect th...
GET FOUND & GENERATE VISITORS

!

Social Media
Grow, interact and engage with multiple online audiences that help your
bus...
GET FOUND & GENERATE VISITORS

!

Blogging
Drive more traffic, build online marketing assets and establish thought
leaders...
GET FOUND & GENERATE VISITORS

!

Websites
The is your digital store front, this is the place where it’s okay to promote
y...
STEP 2

TURN YOUR VISITORS INTO LEADS

Find
Visitors

Convert
Leads

Customers

Keep
Fans
STEP 2

TURN YOUR VISITORS INTO LEADS

Find
Visitors

Leads

Content Offers
Calls-To-Action (CTA)
Forms
Landing Pages
TURN YOUR VISITORS INTO LEADS

!

Content Offers
The best way to start generating leads is to create content offers, this
...
TURN YOUR VISITORS INTO LEADS

!

Calls-To-Action (CTA)
These are images that act like “road signs” for your blog and webs...
TURN YOUR VISITORS INTO LEADS

!

Forms
It’s likely visitors will not purchase from you the first time they visit your
web...
TURN YOUR VISITORS INTO LEADS

!

Landing Pages
Don’t let your visitors leave your website empty handed. Using landing
pag...
STEP 3

CONVERT LEADS INTO CUSTOMERS

Find
Visitors

Convert
Leads

Customers

Keep
Fans
STEP 3

CONVERT LEADS INTO CUSTOMERS

Convert
Leads

Customers

Product Content
Case Studies
Social Proof
Email Marketing
...
CONVERT LEADS INTO CUSTOMERS

!

Product Content
Creating content that educates your leads about your products will help
t...
CONVERT LEADS INTO CUSTOMERS

!

Case Studies
Proving your product works with numbers and graphs will make leads
more comf...
CONVERT LEADS INTO CUSTOMERS

!

Social Proof
Social proof, also known as social influence, is a psychological
phenomenon ...
CONVERT LEADS INTO CUSTOMERS

!

Email Marketing
In sales, timing can be a big problem. Use email marketing to nurture
you...
CONVERT LEADS INTO CUSTOMERS

!

Lead Management
Sometimes called CRM software, this tool will help your sales team stay
o...
STEP 4

KEEP CUSTOMERS & CREATE FANS

Find
Visitors

Convert
Leads

Customers

Keep
Fans
STEP 4

KEEP CUSTOMERS & CREATE FANS

Keep
Customers

Fans

Online Reviews
Social Media
Value Add Content
Analytics
KEEP CUSTOMERS & CREATE FANS

!

Online Reviews
Generating online reviews is the new word of mouth. As you learned,
your c...
KEEP CUSTOMERS & CREATE FANS

!

Social Media
Social media is not only a great place to find leads, it can also be used
to...
KEEP CUSTOMERS & CREATE FANS

!

Value Add Content
Content can be used for more than just generating and converting
leads....
KEEP CUSTOMERS & CREATE FANS

!

Analytics
Understanding which aspects of your marketing are working and which
are not is ...
STEP 5

CLOSING THE LOOP

Find
Visitors

Convert
Leads

Customers

Keep
Fans

YOUR FANS HELP GENERATE NEW VISITORS
SECTION 05

TIPS, TRICKS & BEST PRACTICES
#01

FOCUS ON HELPING YOUR
AUDIENCE REACH GOALS AND
SOLVE PROBLEMS
#02

DO A CONTENT AUDIT AND SEE
WHAT RESOURCES YOU ALREADY
HAVE THAT CAN BE REPURPOSED
#03

KEEP A BACKLOG OF CONTENT
AND KEYWORDS IDEAS THAT YOU
CAN REFER BACK TO AT ANY TIME
#04

INCLUDE ALL RELEVANT SHORT &
LONG PHRASE KEYWORDS WHEN
CREATING CONTENT TO
OPTIMIZE FOR SEARCH ENGINES
#05

YOUR CONTENT SHOULD HAVE
KILLER HEADLINES AND FOLLOW
A PROBLEM/SOLUTION, DESIRE,
ACTION APPROACH
#06

CREATE CONTENT FOR LEADS IN
DIFFERENT STAGES OF THE
BUYING PROCESS AND HELP
THEM MAKE BUYING DECISIONS
#07

CONTENT PROMOTION IS JUST
AS IMPORTANT AS CREATION, IF
YOU SPEND 10 HOURS MAKING A
PIECE OF CONTENT, SPEND 10
HOURS P...
#08

USE SEGMENTED EMAIL AND LEADS
LISTS TO PERSONALIZE MESSAGING
AND SEND TARGETED OFERS
#09

FIND TOOLS TO HELP AUTOMATE
PARTS OF YOUR MARKETING LIKE
SOCIAL MEDIA & EMAIL MARKETING
#10

FOCUS ON IMPORTANT
METRICS SUCH AS COST PER
LEAD ACQUISITION & COST
PER CUSTOMER ACQUISITION
FINAL THOUGHTS
“

THE BEST TIME TO PLANT A TREE
WAS 20 YEARS AGO, THE
SECOND BEST TIME IS NOW.
- Old Chinese Proverb

“
TO SUCCEED AT INBOUND
!

1. UNDERSTAND YOUR AUDIENCE
2. ALIGN CONTENT WITH THEIR INTERESTS
3. PROMOTE VALUE, EMBRACE TRANS...
NOW YOU’VE GOT THE
TOOLS YOU NEED
!

BUILD YOUR INBOUND
MARKETING MACHINE
THANKS FOR READING!
!

IF YOU ENJOYED THIS CONTENT, HELP US SPREAD THE WORD
BY SHARING IT ON YOUR FAVORITE SOCIAL NETWORK.
TURN THESE TIPS INTO ACTION
REQUEST A FREE INBOUND
MARKETING CONSULTATION FROM
POCKET YOUR SHOP
!
!

www.pocketyourshop.com

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Ultimate Beginners Guide To Inbound Marketing

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Transcript of "Ultimate Beginners Guide To Inbound Marketing"

  1. 1. ULTIMATE BEGINNERS GUIDE TO INBOUND MARKETING An easy-to-understand overview of inbound marketing. Pocket Your Shop briandownard.com
  2. 2. ULTIMATE BEGINNERS GUIDE TO INBOUND MARKETING by Brian Downard Brian is an inbound marketing professional with over 5 years of experience in online marketing, including: strategy, social media, SEO, blogging, content marketing, website development, graphic design, analytics and more. In 2011 Brian co-founded Pocket Your Shop, a full-service inbound marketing agency located in Southern California. Connect On LinkedIn > brian@pocketyourshop.com
  3. 3. WHAT YOU WILL LEARN 1. How Marketing Has Changed 2. What Is Inbound Marketing? 3. Why Is It Important? 4. Inbound Methodology & Tools 5. Tips, Tricks & Best Practices
  4. 4. SECTION 01 HOW MARKETING HAS CHANGED
  5. 5. TRADITIONAL MARKETING IS BROKEN 86% 91% skip television ads unsubscribe from email 44% 200M+ of direct mail is never opened on the Do Not Call list
  6. 6. CONSUMER BEHAVIORS HAVE CHANGED, THEY ARE GOOD AT TUNING OUT MARKETING !
  7. 7. BUT DON’T WORRY it’s not all bad news.
  8. 8. 90% OF INTERNET USERS BROWSE OR RESEARCH PRODUCTS ONLINE 50% INTEND ON PURCHASING A PRODUCT OR SERVICE - Forrester Research - eMarketer
  9. 9. YOU DON’T FIND CUSTOMERS ANYMORE !
  10. 10. YOU DON’T FIND CUSTOMERS ANYMORE ! THEY FIND YOU
  11. 11. THE WORLD HAS CHANGED… YOUR MARKETING NEEDS TO CHANGE
  12. 12. IF YOU WANT TO ATTRACT CUSTOMERS YOU NEED TO GIVE THEM SOMETHING THEY WILL LOVE
  13. 13. SO HOW DO WE ACCOMPLISH THIS?
  14. 14. U SO HOW DO WE ACCOMPLISH THIS? WITH INBOUND U MARKETING
  15. 15. SECTION 02 WHAT IS INBOUND MARKETING?
  16. 16. in·bound mar·ket·ing ! A holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
  17. 17. INBOUND MARKETING IS ABOUT ATTRACTING, NOT INTRUDING BUILDING TRUST, NOT SKEPTICISM BEING LOVED, NOT IGNORED
  18. 18. TRADITIONAL MARKETING IS LIKE BEING A CHEETAH HUNTING IN THE JUNGLE (SOME CHEETAHS ARE LAZY)
  19. 19. THE INTERNET HAS CREATED A DIGITAL WATERING HOLE GO WHERE YOUR CUSTOMERS ARE, STOP HUNTING IN THE JUNGLE
  20. 20. PEOPLE WANT ACCESS TO GREAT INSIGHT, PEOPLE & RECOGNITION BEFORE PRODUCTS & SERVICES
  21. 21. OLD NEW OUTBOUND INBOUND Direct mail Prints ads Cold email (spam) Cold calling TV & radio ads Banner ads Trade shows VS. Social media SEO & blogging Content marketing Lead nurturing Landing pages Email marketing Analytics
  22. 22. INBOUND MARKETING IS
  23. 23. INBOUND MARKETING IS CONTENT
  24. 24. INBOUND MARKETING IS CONTENT & CONTEXT
  25. 25. BUILD YOUR MARKETING ASSETS (CONTENT) Presentations & Ebooks Blogging Videos & Podcasts Visual Content
  26. 26. RIGHT CONTENT, RIGHT PLACE, RIGHT TIME (CONTEXT) Customer Personas Segmented Email Lists Personalized Messaging
  27. 27. CONTENT + CONTEXT ! = ! MARKETING PEOPLE LOVE
  28. 28. SECTION 03 WHY IS INBOUND MARKETING IMPORTANT?
  29. 29. WE CONDUCT 131 BILLION SEARCHES PER MONTH ON THE WEB Per Minute………. 2,900,000 Per Hour………… 175,000,000 Per Day………..… 4,000,000,000
  30. 30. 70% OF LINKS SEARCH USERS CLICK ARE ORGANIC - NOT PAID Paid 25% 5% 70% Organic Other
  31. 31. 60% OF ALL SEARCH ENGINE CLICKS GO TO TOP 3 LINKS SHARE OF CLICKS 27 20 13 10 1 2 3 4 9 5 7 6 5 7 RANKING ON SEARCH ENGINE PAGE 3 8 4 9 3 10
  32. 32. 54% more leads are generated by inbound than outbound. 61% lower cost per lead when using inbound marketing.
  33. 33. INBOUND CONSISTENTLY YIELDS LOWER COST LEADS Average Cost Per Lead Outbound vs. Inbound 400 $373 300 $364 $332 200 $143 $134 100 2010 2011 } $135 2012 61% lower cost per lead
  34. 34. SECTION 04 INBOUND METHODOLOGY & TOOLS
  35. 35. METHODOLOGY Use inbound marketing to generate visitors, turn them into leads, convert them into customers and create life-long fans. Find Visitors Convert Leads Customers Keep Fans
  36. 36. STRANGERS YOU CAN ALSO VISUALIZE INBOUND MARKETING AS A FUNNEL VISITORS LEADS CUSTOMERS FANS
  37. 37. STEP 1 GET FOUND & GENERATE VISITORS Find Visitors Convert Leads Customers Keep Fans
  38. 38. STEP 1 GET FOUND & GENERATE VISITORS Find Visitors Local Search Keywords & SEO Customer Personas Social Media Blogging Websites
  39. 39. GET FOUND & GENERATE VISITORS ! Local Search Search engines automatically populate local business in search results, this helps you get found by people who are searching for businesses just like yours in your local community. RESOURCES: Google Places Bing Places for Business Yahoo Local Listings Yellow Pages Super Pages Yelp
  40. 40. GET FOUND & GENERATE VISITORS ! Keywords & SEO Short or long phrases people use when searching online. Using these pre-determined keywords on your social networks, blog, content and website will help you get found by more people, drive new traffic and increase your search engine ranking. RESOURCES: Google Keywords Planner Hubspot Marketing Grader Quick Sprout SEO Open Site Explorer Uber Suggest
  41. 41. GET FOUND & GENERATE VISITORS ! Customer Personas Buyer personas are fictional representations of your ideal prospect that help create more targeted marketing. They are based on real data, behaviors, and demographics. Where do they spend their time online? What language do they use when searching online?
  42. 42. GET FOUND & GENERATE VISITORS ! Social Media Grow, interact and engage with multiple online audiences that help your business improve visibility, promote your content, generate leads and create brand advocates that help promote your business. RESOURCES: Facebook LinkedIn Google+ Pinterest Twitter Industry specific networks
  43. 43. GET FOUND & GENERATE VISITORS ! Blogging Drive more traffic, build online marketing assets and establish thought leadership by crafting insightful articles that solve your target audiences problems and helps them reach their goals. We recommend using Wordpress unless you have a really good reason not to.
  44. 44. GET FOUND & GENERATE VISITORS ! Websites The is your digital store front, this is the place where it’s okay to promote your products, services and business. Use your website as a place to educate leads and host your content. Remember to focus on value, not features and be sure you’re not forgetting about mobile visitors. RESOURCES: Wordpress Wix Weebly SquareSpace
  45. 45. STEP 2 TURN YOUR VISITORS INTO LEADS Find Visitors Convert Leads Customers Keep Fans
  46. 46. STEP 2 TURN YOUR VISITORS INTO LEADS Find Visitors Leads Content Offers Calls-To-Action (CTA) Forms Landing Pages
  47. 47. TURN YOUR VISITORS INTO LEADS ! Content Offers The best way to start generating leads is to create content offers, this content should provide leads with real value. Content can come in the form of ebooks, presentations, webinars or videos. You use this content to trade visitors for their contact information in order to generate leads. RESOURCES: Keynote or Powerpoint Pages or Word ISSUU JooMag
  48. 48. TURN YOUR VISITORS INTO LEADS ! Calls-To-Action (CTA) These are images that act like “road signs” for your blog and website visitors that entices them to check out your content offers. While they can be used anywhere, you’ll find they are most effective at the bottom of relevant blog posts and website pages. RESOURCES: Keynote or Powerpoint Vertical Response Button Builder Button Optimizer Photoshop
  49. 49. TURN YOUR VISITORS INTO LEADS ! Forms It’s likely visitors will not purchase from you the first time they visit your website or blog. Use forms to capture quick contact information about your visitors, most time a simple email address will do. Make sure it’s a worthwhile offer and they know exactly what they are signing up for. RESOURCES: JotForm Form Stack Email Me Form
  50. 50. TURN YOUR VISITORS INTO LEADS ! Landing Pages Don’t let your visitors leave your website empty handed. Using landing pages you can capture lead information in exchange for a content offer you have. This helps you gather more lead information over time and segment leads based on which content they are interested in. RESOURCES: Lander App Unbounce Ion Interactive Instapage Page WizLander JotForm
  51. 51. STEP 3 CONVERT LEADS INTO CUSTOMERS Find Visitors Convert Leads Customers Keep Fans
  52. 52. STEP 3 CONVERT LEADS INTO CUSTOMERS Convert Leads Customers Product Content Case Studies Social Proof Email Marketing Lead Management
  53. 53. CONVERT LEADS INTO CUSTOMERS ! Product Content Creating content that educates your leads about your products will help them make buying decisions. Not only does this generate qualified leads for your business, it helps leads become more ready to buy.
  54. 54. CONVERT LEADS INTO CUSTOMERS ! Case Studies Proving your product works with numbers and graphs will make leads more comfortable converting. If numbers are not applicable, use a before/after, problem/solution approach for your case studies.
  55. 55. CONVERT LEADS INTO CUSTOMERS ! Social Proof Social proof, also known as social influence, is a psychological phenomenon where people assume the actions of others. Use testimonials and numbers to demonstrate the value others find in your products and services to help leads convert.
  56. 56. CONVERT LEADS INTO CUSTOMERS ! Email Marketing In sales, timing can be a big problem. Use email marketing to nurture your leads by consistently sending them useful content. Be sure that you are segmenting email lists based on lead behavior, interest and their place in your marketing funnel. Take advantage of automated emails to save your business time and resources. RESOURCES: MailChimp GetResponse Constant Contact iContact
  57. 57. CONVERT LEADS INTO CUSTOMERS ! Lead Management Sometimes called CRM software, this tool will help your sales team stay on top of your qualified leads, track where they are in the sales process, know which have gone cold and much more. RESOURCES: Base CRM Insightly Zoho CRM Free CRM
  58. 58. STEP 4 KEEP CUSTOMERS & CREATE FANS Find Visitors Convert Leads Customers Keep Fans
  59. 59. STEP 4 KEEP CUSTOMERS & CREATE FANS Keep Customers Fans Online Reviews Social Media Value Add Content Analytics
  60. 60. KEEP CUSTOMERS & CREATE FANS ! Online Reviews Generating online reviews is the new word of mouth. As you learned, your customers find you, not the other way around. This means you want customers to be saying good things about you around the internet. RESOURCES: Google Places Yelp Angie’s List Facebook TripAdvisor
  61. 61. KEEP CUSTOMERS & CREATE FANS ! Social Media Social media is not only a great place to find leads, it can also be used to engage influencers and brand advocates. Use these people to help spread your content to a wider audience and generate more leads. RESOURCES: Facebook LinkedIn Google+ Pinterest Twitter Industry specific networks
  62. 62. KEEP CUSTOMERS & CREATE FANS ! Value Add Content Content can be used for more than just generating and converting leads. Give customers added value by teaching them how to get the most out of your products and services. This type of content also gives you the chance to up-sell and re-convert old customers.
  63. 63. KEEP CUSTOMERS & CREATE FANS ! Analytics Understanding which aspects of your marketing are working and which are not is crucial if you want to be sure you are using all of your resources efficiently. Analytics help you learn, make changes and grow. RESOURCES: Google Analytics KISS Metrics Piwik StatCounter
  64. 64. STEP 5 CLOSING THE LOOP Find Visitors Convert Leads Customers Keep Fans YOUR FANS HELP GENERATE NEW VISITORS
  65. 65. SECTION 05 TIPS, TRICKS & BEST PRACTICES
  66. 66. #01 FOCUS ON HELPING YOUR AUDIENCE REACH GOALS AND SOLVE PROBLEMS
  67. 67. #02 DO A CONTENT AUDIT AND SEE WHAT RESOURCES YOU ALREADY HAVE THAT CAN BE REPURPOSED
  68. 68. #03 KEEP A BACKLOG OF CONTENT AND KEYWORDS IDEAS THAT YOU CAN REFER BACK TO AT ANY TIME
  69. 69. #04 INCLUDE ALL RELEVANT SHORT & LONG PHRASE KEYWORDS WHEN CREATING CONTENT TO OPTIMIZE FOR SEARCH ENGINES
  70. 70. #05 YOUR CONTENT SHOULD HAVE KILLER HEADLINES AND FOLLOW A PROBLEM/SOLUTION, DESIRE, ACTION APPROACH
  71. 71. #06 CREATE CONTENT FOR LEADS IN DIFFERENT STAGES OF THE BUYING PROCESS AND HELP THEM MAKE BUYING DECISIONS
  72. 72. #07 CONTENT PROMOTION IS JUST AS IMPORTANT AS CREATION, IF YOU SPEND 10 HOURS MAKING A PIECE OF CONTENT, SPEND 10 HOURS PROMOTING IT
  73. 73. #08 USE SEGMENTED EMAIL AND LEADS LISTS TO PERSONALIZE MESSAGING AND SEND TARGETED OFERS
  74. 74. #09 FIND TOOLS TO HELP AUTOMATE PARTS OF YOUR MARKETING LIKE SOCIAL MEDIA & EMAIL MARKETING
  75. 75. #10 FOCUS ON IMPORTANT METRICS SUCH AS COST PER LEAD ACQUISITION & COST PER CUSTOMER ACQUISITION
  76. 76. FINAL THOUGHTS
  77. 77. “ THE BEST TIME TO PLANT A TREE WAS 20 YEARS AGO, THE SECOND BEST TIME IS NOW. - Old Chinese Proverb “
  78. 78. TO SUCCEED AT INBOUND ! 1. UNDERSTAND YOUR AUDIENCE 2. ALIGN CONTENT WITH THEIR INTERESTS 3. PROMOTE VALUE, EMBRACE TRANSPARENCY 4. LEVERAGE BRAND ADVOCATES
  79. 79. NOW YOU’VE GOT THE TOOLS YOU NEED ! BUILD YOUR INBOUND MARKETING MACHINE
  80. 80. THANKS FOR READING! ! IF YOU ENJOYED THIS CONTENT, HELP US SPREAD THE WORD BY SHARING IT ON YOUR FAVORITE SOCIAL NETWORK.
  81. 81. TURN THESE TIPS INTO ACTION
  82. 82. REQUEST A FREE INBOUND MARKETING CONSULTATION FROM POCKET YOUR SHOP ! ! www.pocketyourshop.com Brought To You By Pocket Your Shop briandownard.com
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