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50 Mobile Marketing Statistics, Trends & Insights
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50 Mobile Marketing Statistics, Trends & Insights

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The mobile industry is evolving. ...

The mobile industry is evolving.

Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.

So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!

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50 Mobile Marketing Statistics, Trends & Insights 50 Mobile Marketing Statistics, Trends & Insights Presentation Transcript

  • MobileMarketingStatistics, Trends& Insights
  • The mobile industry is
  • The mobile industry isEVOLVING View slide
  • Marketers are realizingthat the recent explosionof mobile is View slide
  • Marketers are realizingthat the recent explosionof mobile isNOT
  • Marketers are realizingthat the recent explosionof mobile isNOTjust a trend
  • That’s why we wanted toshare these aboutstats
  • That’s why we wanted toshare these aboutstatsMobile IndustryThe
  • That’s why we wanted toshare these aboutstatsMobile Usage
  • That’s why we wanted toshare these aboutstatsMobile Advertising
  • That’s why we wanted toshare these aboutstatsMobile Commerce
  • That’s why we wanted toshare these aboutstatsMobile Search
  • That’s why we wanted toshare these aboutstatsMobile Hospitality
  • That’s why we wanted toshare these aboutstatsMobile Web
  • That’s why we wanted toshare these aboutstatsMobile Apps
  • That’s why we wanted toshare these aboutstatsMobile Social Media
  • That’s why we wanted toshare these aboutandstatsMobile Email,
  • to show you the effect thatmobile
  • to show you the effect thatmobileis having on modernmarketing
  • So we wanted to share these…
  • Mobile MarketingStatistics, Trends, & InsightsSo we wanted to share these…
  • The Mobile Industry01SECTION
  • 91%of adults have their mobilephone within arms reach24/7
  • 81%U.S. cell users willhave smartphones by2015
  • 271 MillionAdults in the U.S. own atleast one mobile device
  • The global mobile market will grow fromin 2010 to in 2016$3.4 Billion $22 Billion
  • 75%Apple andof thesmartphoneAndroidrepresentmore thanmarket
  • QR code scansincreased300%In 2011,
  • Mobile Usage02SECTION
  • use a mobile devicewhile watching TV86%of mobile internet users
  • OVERTAKEdesktop internet usage2014,mobile internet usage willBy
  • mobile mediathan newspapers and magazinesCOMBINEDAdults spend more time on
  • Mobile Advertising03SECTION
  • $22 Billionmore than2012was spent onInmobileadvertising
  • for mobile, only2012,of marketers ran campaignsInexclusively11%did in 201152%
  • 52%of smartphoneusers preferreceiving offerson theirmobile device
  • 30%of marketers are usingmobilecoupons
  • Mobile Search04SECTION
  • 52%of allaredonefrom amobiledevicelocal searches
  • purchasemobile phone9 of 10searchesresult in avisitor
  • 95%of mobile usersuse theirlocal searchdevices for
  • 3 of 5searches are conductedon amobiledevice
  • 52%Mobile to winofonline retail salesthis year
  • Mobile Hospitality05SECTION
  • 17%of travelersmobile appresearch theirtrip on aor website
  • 12%of smartphoneusers haverelateddownloadedan appto travel
  • exploretravelers use3 in 4their mobile device todestinationtheir
  • purchaseof travel or restaurant50%mobile queriesresult in a
  • App Storeof apps in Apple’s5%are categorized fortravel
  • Mobile Commerce06SECTION
  • mobile devicesof adults use52%while in storeto get help withpurchasing decisions
  • mobile deviceuse their75%forshopping
  • 1 in 5scan productbarcodes1 in 8compare pricesin store
  • of instances where39%a consumer walksout of a storewithout buying wereinfluenced bysmartphones
  • of U.S. retailers19%have anM-CommerceOnlyApp
  • Mobile Web07SECTION
  • 99%use theirmobile browseronce a dayat least
  • will NOT return toa mobile site46%of consumersthat is notworkingproperly
  • 39%ofwebsiteto make theirmobile readybusinessesDO NOTHING
  • as quicklyexpect web71%pages to loadfasterorthan ona desktop
  • 18%Of all webtraffic inthe U.S. ismobile30%that number skyrockets toin Africa25%in Asia
  • 74%of consumers willwait only 5 secondsfor a web page toload on their mobiledevice beforeabandoning the site
  • Mobile Apps08SECTION
  • 300 thousandapps have been developed50 billionapps have been downloaded
  • 82%of mobile media timeis from apps &18%is frommobile browsers
  • mobile appof marketers are40%planning fordeveloping ain the next year
  • of business apps use73%like product researchpre-buying featuresprice comparisons,inventory checks,and customer reviews,opposed to strictly purchasing
  • of marketers35%are working withmobile apps
  • Mobile Social Media09SECTION
  • 200 Millionare seen onYouTube videosmobile deviceseveryday
  • 30%of all timespent onmobile devicesis using socialmedia
  • of mobile internet accessis forsocial activities91%
  • 30%of Facebook usersaccess from theirmobile app50%of tweets comefrom the Twittermobile appOverOver
  • 13%of marketersare usinglocation-basedservicesOnly
  • Mobile Email10SECTION
  • 6 months, mobile emailInopens increased34%while webmailand PC opensdecreased by11% & 9.5%respectively
  • emailof mobile usersfrom their74%check theirsmartphoneeveryday
  • 1 hour,If all U.S. internet timewas condensed intowould be spenton email25 minutes
  • There has been a 73%increasein emails opened from iPads
  • 58%email marketersDespite the growthNOTofaredesigning for itof mobile email
  • Now you see whymobileis increasingly becoming a
  • Now you see whymobilenecessityis increasingly becoming ain every business’s
  • Now you see whymobilenecessityis increasingly becoming ain every business’smarketingstrategy
  • find,so you can begin to
  • find,convert,so you can begin to
  • find,convert, andkeepso you can begin to
  • find,convert, andkeepmobile customersso you can begin to
  • Thank you!
  • EngageCustomersBuildLoyaltySocial &MobileContentAnywhereMobileAnalyticsAppAutomationEverything your business needs to own an app.• Be with your customers everywhere they go.• Track performance with our in-depth analytics.• You do not have to build, design or manage yourapp, we take care of everything.Curious to see how Pocket Your Shopwould work for your business?Request A Demo Learn Morebrought to you byREADY TO MAKE MOBILE WORK FORYOUR BUSINESS?