MobileMarketingStatistics, Trends& Insights
The mobile industry is
The mobile industry isEVOLVING
Marketers are realizingthat the recent explosionof mobile is
Marketers are realizingthat the recent explosionof mobile isNOT
Marketers are realizingthat the recent explosionof mobile isNOTjust a trend
That’s why we wanted toshare these aboutstats
That’s why we wanted toshare these aboutstatsMobile IndustryThe
That’s why we wanted toshare these aboutstatsMobile Usage
That’s why we wanted toshare these aboutstatsMobile Advertising
That’s why we wanted toshare these aboutstatsMobile Commerce
That’s why we wanted toshare these aboutstatsMobile Search
That’s why we wanted toshare these aboutstatsMobile Hospitality
That’s why we wanted toshare these aboutstatsMobile Web
That’s why we wanted toshare these aboutstatsMobile Apps
That’s why we wanted toshare these aboutstatsMobile Social Media
That’s why we wanted toshare these aboutandstatsMobile Email,
to show you the effect thatmobile
to show you the effect thatmobileis having on modernmarketing
So we wanted to share these…
Mobile MarketingStatistics, Trends, & InsightsSo we wanted to share these…
The Mobile Industry01SECTION
91%of adults have their mobilephone within arms reach24/7
81%U.S. cell users willhave smartphones by2015
271 MillionAdults in the U.S. own atleast one mobile device
The global mobile market will grow fromin 2010 to in 2016$3.4 Billion $22 Billion
75%Apple andof thesmartphoneAndroidrepresentmore thanmarket
QR code scansincreased300%In 2011,
Mobile Usage02SECTION
use a mobile devicewhile watching TV86%of mobile internet users
OVERTAKEdesktop internet usage2014,mobile internet usage willBy
mobile mediathan newspapers and magazinesCOMBINEDAdults spend more time on
Mobile Advertising03SECTION
$22 Billionmore than2012was spent onInmobileadvertising
for mobile, only2012,of marketers ran campaignsInexclusively11%did in 201152%
52%of smartphoneusers preferreceiving offerson theirmobile device
30%of marketers are usingmobilecoupons
Mobile Search04SECTION
52%of allaredonefrom amobiledevicelocal searches
purchasemobile phone9 of 10searchesresult in avisitor
95%of mobile usersuse theirlocal searchdevices for
3 of 5searches are conductedon amobiledevice
52%Mobile to winofonline retail salesthis year
Mobile Hospitality05SECTION
17%of travelersmobile appresearch theirtrip on aor website
12%of smartphoneusers haverelateddownloadedan appto travel
exploretravelers use3 in 4their mobile device todestinationtheir
purchaseof travel or restaurant50%mobile queriesresult in a
App Storeof apps in Apple’s5%are categorized fortravel
Mobile Commerce06SECTION
mobile devicesof adults use52%while in storeto get help withpurchasing decisions
mobile deviceuse their75%forshopping
1 in 5scan productbarcodes1 in 8compare pricesin store
of instances where39%a consumer walksout of a storewithout buying wereinfluenced bysmartphones
of U.S. retailers19%have anM-CommerceOnlyApp
Mobile Web07SECTION
99%use theirmobile browseronce a dayat least
will NOT return toa mobile site46%of consumersthat is notworkingproperly
39%ofwebsiteto make theirmobile readybusinessesDO NOTHING
as quicklyexpect web71%pages to loadfasterorthan ona desktop
18%Of all webtraffic inthe U.S. ismobile30%that number skyrockets toin Africa25%in Asia
74%of consumers willwait only 5 secondsfor a web page toload on their mobiledevice beforeabandoning the site
Mobile Apps08SECTION
300 thousandapps have been developed50 billionapps have been downloaded
82%of mobile media timeis from apps &18%is frommobile browsers
mobile appof marketers are40%planning fordeveloping ain the next year
of business apps use73%like product researchpre-buying featuresprice comparisons,inventory checks,and customer reviews,opp...
of marketers35%are working withmobile apps
Mobile Social Media09SECTION
200 Millionare seen onYouTube videosmobile deviceseveryday
30%of all timespent onmobile devicesis using socialmedia
of mobile internet accessis forsocial activities91%
30%of Facebook usersaccess from theirmobile app50%of tweets comefrom the Twittermobile appOverOver
13%of marketersare usinglocation-basedservicesOnly
Mobile Email10SECTION
6 months, mobile emailInopens increased34%while webmailand PC opensdecreased by11% & 9.5%respectively
emailof mobile usersfrom their74%check theirsmartphoneeveryday
1 hour,If all U.S. internet timewas condensed intowould be spenton email25 minutes
There has been a 73%increasein emails opened from iPads
58%email marketersDespite the growthNOTofaredesigning for itof mobile email
Now you see whymobileis increasingly becoming a
Now you see whymobilenecessityis increasingly becoming ain every business’s
Now you see whymobilenecessityis increasingly becoming ain every business’smarketingstrategy
find,so you can begin to
find,convert,so you can begin to
find,convert, andkeepso you can begin to
find,convert, andkeepmobile customersso you can begin to
Thank you!
EngageCustomersBuildLoyaltySocial &MobileContentAnywhereMobileAnalyticsAppAutomationEverything your business needs to own ...
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50 Mobile Marketing Statistics, Trends & Insights

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The mobile industry is evolving.

Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.

So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!

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Transcript of "50 Mobile Marketing Statistics, Trends & Insights"

  1. 1. MobileMarketingStatistics, Trends& Insights
  2. 2. The mobile industry is
  3. 3. The mobile industry isEVOLVING
  4. 4. Marketers are realizingthat the recent explosionof mobile is
  5. 5. Marketers are realizingthat the recent explosionof mobile isNOT
  6. 6. Marketers are realizingthat the recent explosionof mobile isNOTjust a trend
  7. 7. That’s why we wanted toshare these aboutstats
  8. 8. That’s why we wanted toshare these aboutstatsMobile IndustryThe
  9. 9. That’s why we wanted toshare these aboutstatsMobile Usage
  10. 10. That’s why we wanted toshare these aboutstatsMobile Advertising
  11. 11. That’s why we wanted toshare these aboutstatsMobile Commerce
  12. 12. That’s why we wanted toshare these aboutstatsMobile Search
  13. 13. That’s why we wanted toshare these aboutstatsMobile Hospitality
  14. 14. That’s why we wanted toshare these aboutstatsMobile Web
  15. 15. That’s why we wanted toshare these aboutstatsMobile Apps
  16. 16. That’s why we wanted toshare these aboutstatsMobile Social Media
  17. 17. That’s why we wanted toshare these aboutandstatsMobile Email,
  18. 18. to show you the effect thatmobile
  19. 19. to show you the effect thatmobileis having on modernmarketing
  20. 20. So we wanted to share these…
  21. 21. Mobile MarketingStatistics, Trends, & InsightsSo we wanted to share these…
  22. 22. The Mobile Industry01SECTION
  23. 23. 91%of adults have their mobilephone within arms reach24/7
  24. 24. 81%U.S. cell users willhave smartphones by2015
  25. 25. 271 MillionAdults in the U.S. own atleast one mobile device
  26. 26. The global mobile market will grow fromin 2010 to in 2016$3.4 Billion $22 Billion
  27. 27. 75%Apple andof thesmartphoneAndroidrepresentmore thanmarket
  28. 28. QR code scansincreased300%In 2011,
  29. 29. Mobile Usage02SECTION
  30. 30. use a mobile devicewhile watching TV86%of mobile internet users
  31. 31. OVERTAKEdesktop internet usage2014,mobile internet usage willBy
  32. 32. mobile mediathan newspapers and magazinesCOMBINEDAdults spend more time on
  33. 33. Mobile Advertising03SECTION
  34. 34. $22 Billionmore than2012was spent onInmobileadvertising
  35. 35. for mobile, only2012,of marketers ran campaignsInexclusively11%did in 201152%
  36. 36. 52%of smartphoneusers preferreceiving offerson theirmobile device
  37. 37. 30%of marketers are usingmobilecoupons
  38. 38. Mobile Search04SECTION
  39. 39. 52%of allaredonefrom amobiledevicelocal searches
  40. 40. purchasemobile phone9 of 10searchesresult in avisitor
  41. 41. 95%of mobile usersuse theirlocal searchdevices for
  42. 42. 3 of 5searches are conductedon amobiledevice
  43. 43. 52%Mobile to winofonline retail salesthis year
  44. 44. Mobile Hospitality05SECTION
  45. 45. 17%of travelersmobile appresearch theirtrip on aor website
  46. 46. 12%of smartphoneusers haverelateddownloadedan appto travel
  47. 47. exploretravelers use3 in 4their mobile device todestinationtheir
  48. 48. purchaseof travel or restaurant50%mobile queriesresult in a
  49. 49. App Storeof apps in Apple’s5%are categorized fortravel
  50. 50. Mobile Commerce06SECTION
  51. 51. mobile devicesof adults use52%while in storeto get help withpurchasing decisions
  52. 52. mobile deviceuse their75%forshopping
  53. 53. 1 in 5scan productbarcodes1 in 8compare pricesin store
  54. 54. of instances where39%a consumer walksout of a storewithout buying wereinfluenced bysmartphones
  55. 55. of U.S. retailers19%have anM-CommerceOnlyApp
  56. 56. Mobile Web07SECTION
  57. 57. 99%use theirmobile browseronce a dayat least
  58. 58. will NOT return toa mobile site46%of consumersthat is notworkingproperly
  59. 59. 39%ofwebsiteto make theirmobile readybusinessesDO NOTHING
  60. 60. as quicklyexpect web71%pages to loadfasterorthan ona desktop
  61. 61. 18%Of all webtraffic inthe U.S. ismobile30%that number skyrockets toin Africa25%in Asia
  62. 62. 74%of consumers willwait only 5 secondsfor a web page toload on their mobiledevice beforeabandoning the site
  63. 63. Mobile Apps08SECTION
  64. 64. 300 thousandapps have been developed50 billionapps have been downloaded
  65. 65. 82%of mobile media timeis from apps &18%is frommobile browsers
  66. 66. mobile appof marketers are40%planning fordeveloping ain the next year
  67. 67. of business apps use73%like product researchpre-buying featuresprice comparisons,inventory checks,and customer reviews,opposed to strictly purchasing
  68. 68. of marketers35%are working withmobile apps
  69. 69. Mobile Social Media09SECTION
  70. 70. 200 Millionare seen onYouTube videosmobile deviceseveryday
  71. 71. 30%of all timespent onmobile devicesis using socialmedia
  72. 72. of mobile internet accessis forsocial activities91%
  73. 73. 30%of Facebook usersaccess from theirmobile app50%of tweets comefrom the Twittermobile appOverOver
  74. 74. 13%of marketersare usinglocation-basedservicesOnly
  75. 75. Mobile Email10SECTION
  76. 76. 6 months, mobile emailInopens increased34%while webmailand PC opensdecreased by11% & 9.5%respectively
  77. 77. emailof mobile usersfrom their74%check theirsmartphoneeveryday
  78. 78. 1 hour,If all U.S. internet timewas condensed intowould be spenton email25 minutes
  79. 79. There has been a 73%increasein emails opened from iPads
  80. 80. 58%email marketersDespite the growthNOTofaredesigning for itof mobile email
  81. 81. Now you see whymobileis increasingly becoming a
  82. 82. Now you see whymobilenecessityis increasingly becoming ain every business’s
  83. 83. Now you see whymobilenecessityis increasingly becoming ain every business’smarketingstrategy
  84. 84. find,so you can begin to
  85. 85. find,convert,so you can begin to
  86. 86. find,convert, andkeepso you can begin to
  87. 87. find,convert, andkeepmobile customersso you can begin to
  88. 88. Thank you!
  89. 89. EngageCustomersBuildLoyaltySocial &MobileContentAnywhereMobileAnalyticsAppAutomationEverything your business needs to own an app.• Be with your customers everywhere they go.• Track performance with our in-depth analytics.• You do not have to build, design or manage yourapp, we take care of everything.Curious to see how Pocket Your Shopwould work for your business?Request A Demo Learn Morebrought to you byREADY TO MAKE MOBILE WORK FORYOUR BUSINESS?

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