L3 gd ha5_prepareto_dream_221214

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games
Design
Unit number and title L3 Unit 69 Drawing Concept Art for Computer Games – Partial
Start date 19th
January 2015
Deadline 27th
February 2015
Assessor name Harry Arnold
Assignment title HA5 – Prepare to Dream
The purpose of this assignment is for you to:
Understand the purpose of concept art for computer games
Be able to explore the potential of drawing media
Scenario
You are a freelance games concept artist trying to break into the industry. In order to do this you will need to expand your
portfolio. As part of your career development you are going to approach a range of developers with a view to securing
commissions.
The first stage of the process involves you finding out about the role concept art plays within the production process,
experimenting with media and drawing techniques and then profiling a style of concept art that suits your own abilities and
interests.
Checklist
Concept Art Profile
Mark-making Portfolio
Concept Art Style Profile
Tasks Grading
Criteria
Mapping

2. Each task in this assignment has additional guidance that you will need to follow
posted to Unit 69’s Moodle course and all evidence produced by you must be posted to your blog.
For each of these tasks you may need to use the web to carry out your research. Make sure that you
have cited all sources.
Task 1
The Purpose of Concept Art
Evaluate the purpose and use of concept art within the games development process. Research illustrations created
for use as anatomical art (character), object art and environment art. Comment on the styles and purpose of these
illustrations.
You are aiming to critically evaluate the purpose of concept art for games with supporting arguments and
elucidated examples and consistently using subject terminology correctly.
Unit 69 –
P1, M1, D1
Task 2
Mark-making Portfolio
Produce a portfolio of drawing that explores:
Anatomy
Objects
Environments
by experimenting with the following media: Pencil
Charcoal
Pastel
Coloured pencils and crayons
Ink pens
Marker pens
You will need to systematically digitise and annotate each piece of work and publish it to the relevant part of your
blog. Comment on the characteristics of your drawings, the effects/limitations and creative potential.
Remember that the exercises carried out in class are a bare minimum and you should aim to experiment further with
additional drawing techniques and try out other media. You are aiming to develop a style of working that suits your
abilities.
You are aiming to apply different drawing media and techniques to near-professional standards to produce
alternative representations, showing creativity and flair and working independently to professional expectations.
Unit 69 –
P2, M2, D2
Task 3
Concept Art Style Profile
Profile a style of concept art that suits your own way of working, focusing on the techniques and media employed by
the artists as well as the presentation of the work. Remember that this may involve you discussing game genres and
characters, objects and environments within games that you do not play (or even like).
You are aiming to critically evaluate the purpose of concept art for games with supporting arguments and
elucidated examples and consistently using subject terminology correctly.
Unit 69 –
P1, M1, D1
This brief has been verified as being fit for purpose

3. Signature Date
Internal verifier
Signature Date
Unit 69: Drawing Concept Art for Computer Games
P1 describe the purpose of concept
art for games with some appropriate
use of subject terminology.
M1 explain the purpose of concept
art for games with reference to
detailed illustrative examples and
with generally correct use of subject
terminology.
D1 critically evaluate the purpose of
concept art for games with supporting
arguments and elucidated examples
and consistently using subject
terminology correctly.
P2 apply different drawing media and
techniques to produce alternative
representations, working within
appropriate conventions and with
some assistance.
[CT; SM]
M2 apply different drawing media and
techniques competently to produce
alternative representations, showing
some imagination and with only
occasional assistance.
D2 apply different drawing media and
techniques to near-professional
standards to produce alternative
representations, showing creativity
and flair and working independently
to professional expectations.
P3 draw anatomy, environment and
object concept artwork for computer
games showing a basic standard of
drawing skill, working within
appropriate conventions and with
some assistance.
[CT; SM; RL]
M3 draw anatomy, environment and
object concept artwork for computer
games to a good standard, showing
some imagination and with only
occasional assistance.
D3 draw anatomy, environment and
object concept artwork for computer
games to near-professional standards,
showing creativity and flair and
working independently to professional
expectations.
P4 lay out concept artwork for
computer games to a basic standard
with some assistance.
[CT; SM]
M4 lay out concept artwork for
computer games to a good standard
with only occasional assistance.
D4 lay out concept artwork for
computer games to near-professional
standards working independently to
professional expectations.