In this digital world, lots of marketers are telling their story all wrong. In fact most are not telling a contagious, magnetic emotive story at all. This presentation explains how you can mirror some of the best storytellers of all time to get your message straight online to help generate lots more business. Contagious content is the fastest way to becoming digitally famous without blowing a huge budget or investing in any particular tech. By using your head, putting your customer first and becoming a great storyteller, you can transform the ROI of your marketing efforts quickly and easily. This presentation covers; Aims Explain why engaging with the right audience is the key to generating big returns in the online arena Highlight the importance of applying strategy to digital campaigns and using thought leadership to build your business and personal profile Provide a starting point for your business, so you can cut through the social noise and achieve standout Content What the future of digital marketing looks like and what that means for your business Who you should be engaging with to influence and drive your digital strategy How to use thought leadership to build both your personal and business profile When customer engagement and user experience leads to differentiation Where to start and how to achieve quick wins for your business in the digital arena Outcomes Understanding of where digital marketing is now, where it is going and how that will affect your business Understanding of who to engage with and how to build both personal and business social profiles Ideas on how to make your business stand out from the crowd and a starting point for your contagious marketing campaign

1. TW: @bryan_phc
WEB: www.ph-creative.com
The Power of Contagious Content Online

2. Theatre: the art of telling a bloody good story
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3. 16th May, 1986
Budget of $15,000,000
Box office $357,000,000

4. Why did this movie make
so much money?
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6. If your business is ‘The Movie’
Your marketing is ‘The Trailer’
What’s your story?
And why should I watch and listen?
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7. Mirror
real-life
values
It’s easy to worry about the tactics and tools

8. The art & science of
STORY TELLING
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9. The most successful
VIRAL CONTENT OF ALL TIME
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12. Ask a question or give me some feedback @bryan_phc #ebe2014

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14. Why?
Because we Think Different
Famous 1984 advertisement
Steve Jobs was a fantastic story teller
He created theatre and drama very well

15. £2 / month?
I don’t like you that much!

16. UNICEF
Dirty water campaign
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18. How do digital marketers
measure up to Hollywood?
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19. Ask a question or give me some feedback @bryan_phc #ebe2014

20. Ask a question or give me some feedback @bryan_phc #ebe2014

22. Ask a question or give me some feedback @bryan_phc #ebe2014

23. Or does it
start here?
Or does it
start here?
Or does it
start here?
Or does it
start here?

24. Click here to read script
Take the test: How well to you
understand aeronautical engineering
Read the CV’s of the film crew
See reviews of our previous movies

25. Entertain
Inspire
Educate
Convince
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26. E
In
Ed
C
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27. 1 2 3 4 5 6 7

28. Stranger Customer
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29. SEE
THINK
DO
SMILE

30. E
In
Ed
C
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31. Quick ‘tactical’ tip

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33. Storytelling

34. They might be Google,
but they’re just a search engine
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37. What if your brand is ‘safe’
and your boss is a coward?
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39. This year 50% of all internet traffic will be generated as result of video.
In 2017, it is predicted to be over 90%.
Retention rate for visual
information is roughly
65% vs 10% for written info.
Social Media users are 5x more likely
to click on videos and photos.
Brand recall increases 9x with ad campaigns
on multiple screens (TV, online video, etc.)
92% of B2B customers watch video
before making a purchase or enquiry.
Consumers are 78% more likely to buy if they
come from a social media channel into your website.
Consumers are 63% more likely to buy after
watching an ‘explainer’ videoVideos help increase sales
conversion by an average of 43%
Websites are 53x more likely to reach page one of Google
if they use on page and off-page videos as part of a search strategy

40. Google says…
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42. Authenticity

44. Your brand is not safe
if your boss is a coward
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46. Ask a question or give me some feedback @bryan_phc #ebe2014

49. #ebe2014
Tw: @bryan_phc
Persona Matrix

50. E
In
Ed
C
One funnel for each persona
I’ve never said it was easy (sorry).
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51. Ask a question or give me some feedback @bryan_phc #ebe2014

53. Ask a question or give me some feedback @bryan_phc #ebe2014

54. Content
calendar
#ebe2014
Tw: @bryan_phc

55. Ask a question or give me some feedback @bryan_phc #ebe2014

56. Influencer Guide
#ebe2014
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57. Above & beyond

58. Goosebumps

59. It’s tough

60. It can be really tough

61. You’re in the teamPrick

62. You’re in the teamPrick