Ceros interactive magazine helps NSPCC save valuable funds and boosts engagement with supporters.

1. Interactive magazine publishing platform
case study: Ceros interactive
NSPCC
Childrenʼs
magazine helps charities
Friend interactive save valuable funds and
magazine
boosts engagement
with supporters.
The NSPCC has launched the Children’s Friend interactive magazine to
save valuable funds and increase engagement with the cause.
The magazine, Childrens’ Friend (www.childrensfriend.org.uk) was published
on the Ceros interactive magazine platform. The 16-page magazine is aimed
at demonstrating the work of the NSPCC, whilst thanking supporters. It consists
of facts and figures, videos, graphics and news. Email marketing, and direct mail
were used to encourage donors to subscribe to the magazine.
FMG provided technical project management (including coding, production,
flash animation, embedded video etc) to NSPCC’s agency RAPP who
managed the design and content for the magazine and all supporting
“Over 1,500 people signed up
marketing communications.
to allow their email addresses
The front cover of the Childrens’ Friend interactive magazine has a sign-up
form that only appears if the NSPCC do not have that person’s email address. to be used for marketing
It is controlled by using a personalised web address. Everyone who completed
the form had their email address added to the NSPCC database. communications in future.”

2. The interactive magazine is being used to educate readers about the
work of the NSPCC. The interactive magazine uses rich media to bring “Children’s Friend is an important
the work of the NSPCC to life. Readers see, hear and watch content
news, campaign updates, interviews and case studies without the cost way of highlighting the amazing
of a printed version.
work they are helping to support”
“Actually
Charley Day senior fundraiser at the NSPCC, said:
seeing and hearing how supporters’ donations are
making a difference is critical and Children’s Friend is
case study: an important way of highlighting the amazing work
they are helping to support, work that helps protect
NSPCC children every day”.
Childrenʼs
Friend interactive Results
Feedback from readers has been very supportive of the new interactive
magazine magazine format. The Ceros reporting statistics shows that Children’s
Friend is very popular. Within the first two weeks alone this campaign
received over 6,000 reads, many reading the entire magazine from cover
to cover. About Ceros
Overall there was a 19.7% click through rate from the magazine to Ceros: Publish – Interact – Engage
the NSPCC’s site, including over 300 people clicked to view The world’s most advanced interactive publication platform
http://www.askandynow.org.uk/, to pose questions to a helpline volunteer.
Ceros is the most advanced interactive publication platform in the world.
Over 1,500 people signed up to allow their email addresses to be used
Ceros clients use rich media to create high impact digital publications that
for marketing communications in the future.
encourage engagement and drive revenue. Our clients are publishers and
marketers operating in all the major industries across the world.
• As a publishing platform: With over 7 million opens of Ceros magazines
every week, readership in every one of the 192 countries on Earth and major
brands creating advertising content specially for the format, Ceros is the
defacto standard for interactive online magazine publishing. The top
publishers use Ceros including BBC, Haymarket, Bauer, Dennis and RBI.
• As a marketing vehicle: readers of Ceros interactive catalogues interact with
your content, your brand and take action. Rich media functionality supports
data collection and personalization, API integration with web sites allows real
time content updates all tracked with the most comprehensive reporting suite
available. Marketing campaigns using Ceros interactive catalogues far exceed
campaign expectations and are being used by direct marketers in companies
including Sears, Thomas Cook, Virgin, Tesco and Ford.
For more information, please visit www.ceros.com.