National Positions offers the only program of its kind: a cutting-edge 12 month marketing solution designed to dominate your competition on the web.
Internet Marketing 3.0 creates a blueprint for your company’s exponential growth.
Each marketing program builds on the last one for sustained success.
We handle all aspects of your company’s Internet Marketing needs, from driving targeted traffic to converting that traffic into sales and leads.
5. What is Internet Marketing 3.0? Internet Marketing 1.0 SEO PPC Local Search Internet Marketing 2.0 Social Media Video Optimization Internet Marketing 3.0 Conversion Optimization
6. What Determines Success? Inbound Links Content On Site Changes SEO Social Media Conversion Fans (Friends) Content Headlines ColorsRisk Reversals ImagesCall to Action
15. Getting Found: Keyword Selection Keyword selection based on relevance, search volume, competition Consider current rankings Identify critical long tail keyword (high conversion rate, low competition) SEO strategy should be closely coordinated with PPC keywordselection
17. Content Generation 500 – 800 word articles specially written for each and every keyword Articles written especially for the search engines 3 -5% keyword density Content written specifically for the search engines
25. Social Media Profiles Create profiles Create permanent one way links Increase brand exposure Improve your reputation Increased organic followers
26. Social Bookmarking Create bookmarks on all the major Bookmark sites Digg Reddit Stumble Upon Delicious
27. Public Blogging 5 Public Blogs Setup Integrate with your website Add 10 blog entries per blog per month 50 blog entries total
28. RSS Feeds RSS Syndication RSS sites create great back-links Indexed within minutes
29. Article Creation and Submission Write and submit articles (800 – 1200 words) Article spinning to generate unique content 300+ submissions to article syndication sites Generates quality back-links Increased exposure
30. Press Releases Write and submit 1 press release per month to up to 20+ Press Release sites Generates quality back-links Brand awareness and increased exposure
33. Add Fans each month Encourage Participation Drive Traffic from Facebook to your site Profile Design and Optimization Content Posting Add targeted followers Encourage conversation Analytics and reporting
34. Twitter 44 Twitter posted per month, or up to 2 posts per day. We will craft posts that are relevant to your business, its industry, the market & general current events. We will work with the you to determine any specific topics or themes to focus on. Where appropriate we will post updates that capitalize on current trending topics to increase visibility. Where appropriate, we will also target updates that are likely to appear in Google’s Real Time results.
48. Understanding Funnels The pathways people take to goals you have set. For example, a typical page flow for an online marketer trying to sell a single product might look like this:
49. Why People Buy The buying process is based on needs and psychology Researchers know that people buy for rational and emotional reasons Customers want to build confidence, credibility and trust Buyers care most about benefits Visitors care about their needs and not yours
50. Persuasion Marketing Who are we trying to persuade? What do they care about? How do we create rapport What is the action we want them to take
51. Google Optimizer Tightly integrated with Google Adwords No complicated software or databases to install Works with static and dynamic pages (htm, html, php, cfm, asp, aspx and more) Traffic can be easily split for multivariate and a/b spit tests. Each possible combination gets roughly equal exposure It is a very powerful statistical tool for people who are not statisticians
52. Conversion Factors Compelling headlines Copy to persuade and build trust Appropriate graphics and colors Calls to action Action assurances to build trust Easy ways to contact you Load times Product offer(s) (Product, Pricing, Positioning) Web 2.0 (video, audio, interactive forms)
