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Internet marketing 3.0 presentation
 

Internet marketing 3.0 presentation

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National Positions offers the only program of its kind: a cutting-edge 12 month marketing solution designed to dominate your competition on the web....

National Positions offers the only program of its kind: a cutting-edge 12 month marketing solution designed to dominate your competition on the web.

Internet Marketing 3.0 creates a blueprint for your company’s exponential growth.

Each marketing program builds on the last one for sustained success.

We handle all aspects of your company’s Internet Marketing needs, from driving targeted traffic to converting that traffic into sales and leads.

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    Internet marketing 3.0 presentation Internet marketing 3.0 presentation Presentation Transcript

    • Harnessing the Power of Internet Marketing 3.0
    • What Internet Marketing 3.0 is all about
      Getting Found
      Making Money
      Creating Barriers to Entry
      Increasing Your Margins and Profitability
    • Why National Positions?
    • Some of our larger clients
    • What is Internet Marketing 3.0?
      Internet Marketing 1.0
      SEO
      PPC
      Local Search
      Internet Marketing 2.0
      Social Media Video Optimization
      Internet Marketing 3.0
      Conversion Optimization
    • What Determines Success?
      Inbound Links
      Content
      On Site Changes
      SEO
      Social Media
      Conversion
      Fans (Friends)
      Content
      Headlines ColorsRisk Reversals ImagesCall to Action
    • Exponential Growth and Success
      Conversion Optimization
      • Reduced Costs
      • Greater Profits
      • Barriers to Entry
      • Business Domination
      Social Media
      • Even More Traffic
      • Even More Links
      • Even More Business
      SEO
      • More Traffic
      • More Links
      • More Business
    • Optimization
      Internet Marketing 1.0 Search Engine Optimization
    • Getting Found: Keyword Selection
      Keyword selection based on relevance, search volume, competition
      Consider current rankings
      Identify critical long tail keyword (high conversion rate, low competition)
      SEO strategy should be closely coordinated with PPC keywordselection
    • Onsite Optimization
      Title Tag
      Meta Description
    • Content Generation
      500 – 800 word articles specially written for each and every keyword
      Articles written especially for the search engines
      3 -5% keyword density
      Content written specifically for the search engines
    • Linking Strategy
      • 3 – way linking
      • Directories
      • Home page vs. Deep Linking
      • High PR Links vs. Lower PR links
      • What is a relevant link
      • Guaranteed 150 links per month per technician
    • Onsite Blogging
      Fresh content each and every business day
      Wordpress blog
      150 – 250 words
      Interlinking to the rest of your site
      RSS integration
    • Social Media Linking
    • Social Media Profiles
      Create profiles
      Create permanent one way links
      Increase brand exposure
      Improve your reputation
      Increased organic followers
    • Social Bookmarking
      Create bookmarks on all the major Bookmark sites
      Digg
      Reddit
      Stumble Upon
      Delicious
    • Public Blogging
      5 Public Blogs Setup
      Integrate with your website
      Add 10 blog entries per blog per month
      50 blog entries total
    • RSS Feeds
      RSS Syndication
      RSS sites create great back-links
      Indexed within minutes
    • Article Creation and Submission
      Write and submit articles (800 – 1200 words)
      Article spinning to generate unique content
      300+ submissions to article syndication sites
      Generates quality back-links
      Increased exposure
    • Press Releases
      Write and submit 1 press release per month to up to 20+ Press Release sites
      Generates quality back-links
      Brand awareness and increased exposure
    • Benefits of Social Media Marketing
    • Internet Marketing 2.0 Social Media Promotion
      Branding
    • Add Fans each month
      Encourage Participation
      Drive Traffic from Facebook to your site
      Profile Design and Optimization
      Content Posting
      Add targeted followers
      Encourage conversation
      Analytics and reporting
    • Twitter
      44 Twitter posted per month, or up to 2 posts per day.
      We will craft posts that are relevant to your business, its industry, the market & general current events.
      We will work with the you to determine any specific topics or themes to focus on.
      Where appropriate we will post updates that capitalize on current trending topics to increase visibility.
      Where appropriate, we will also target updates that are likely to appear in Google’s Real Time results.
    • Video Search Engine Optimization
      • Distribution to up to 100 sites
      • Video sites
      • Social Media (Facebook, MySpace, Twitter)
      • Social Bookmarking
      • Social Networking
      • Podcasts
      • Podcasting Directories
      • Video keyword selection
      • YouTube Channel setup and personalization
      • Video Integration on Client Site
      • Video upload
      • Video tag optimization
    • Monthly Strategy Consulting
      Work to develop new initiatives such as contests, polls, brand awareness campaigns, etc.
      Execution of new initiatives as appropriate
      Contest/Event promotion
      Community Engagement
    • Internet Marketing 3.0 Conversion Optimization
      Conversion
    • Understanding Funnels
      The pathways people take to goals you have set.
      For example, a typical page flow for an online marketer trying to sell a single product might look like this:
    • Why People Buy
      The buying process is based on needs and psychology
      Researchers know that people buy for rational and emotional reasons
      Customers want to build confidence, credibility and trust
      Buyers care most about benefits
      Visitors care about their needs and not yours
    • Persuasion Marketing
      Who are we trying to persuade?
      What do they care about?
      How do we create rapport
      What is the action we want them to take
    • Google Optimizer
      Tightly integrated with Google Adwords
      No complicated software or databases to install
      Works with static and dynamic pages (htm, html, php, cfm, asp, aspx and more)
      Traffic can be easily split for multivariate and a/b spit tests. Each possible combination gets roughly equal exposure
      It is a very powerful statistical tool for people who are not statisticians
    • Conversion Factors
      Compelling headlines
      Copy to persuade and build trust
      Appropriate graphics and colors
      Calls to action
      Action assurances to build trust
      Easy ways to contact you
      Load times
      Product offer(s) (Product, Pricing, Positioning)
      Web 2.0 (video, audio, interactive forms)
    • Any Questions?Paul Flannery: 07515 586 505http://www.nationalpositions.co.uk/