Internet marketing 3.0 presentation

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National Positions offers the only program of its kind: a cutting-edge 12 month marketing solution designed to dominate your competition on the web.

Internet Marketing 3.0 creates a blueprint for your company’s exponential growth.

Each marketing program builds on the last one for sustained success.

We handle all aspects of your company’s Internet Marketing needs, from driving targeted traffic to converting that traffic into sales and leads.

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Internet marketing 3.0 presentation

  1. 1. Harnessing the Power of Internet Marketing 3.0 <br />
  2. 2. What Internet Marketing 3.0 is all about<br />Getting Found<br />Making Money<br />Creating Barriers to Entry<br />Increasing Your Margins and Profitability<br />
  3. 3. Why National Positions?<br />
  4. 4. Some of our larger clients<br />
  5. 5. What is Internet Marketing 3.0?<br />Internet Marketing 1.0<br />SEO<br />PPC<br />Local Search<br />Internet Marketing 2.0<br />Social Media Video Optimization<br />Internet Marketing 3.0<br />Conversion Optimization<br />
  6. 6. What Determines Success?<br />Inbound Links<br />Content<br />On Site Changes<br />SEO<br />Social Media<br />Conversion<br />Fans (Friends)<br />Content<br />Headlines ColorsRisk Reversals ImagesCall to Action<br />
  7. 7. Exponential Growth and Success<br />Conversion Optimization<br /><ul><li>Reduced Costs
  8. 8. Greater Profits
  9. 9. Barriers to Entry
  10. 10. Business Domination</li></ul>Social Media<br /><ul><li>Even More Traffic
  11. 11. Even More Links
  12. 12. Even More Business</li></ul>SEO<br /><ul><li>More Traffic
  13. 13. More Links
  14. 14. More Business</li></li></ul><li>Optimization<br />Internet Marketing 1.0 Search Engine Optimization<br />
  15. 15. Getting Found: Keyword Selection<br />Keyword selection based on relevance, search volume, competition<br />Consider current rankings<br />Identify critical long tail keyword (high conversion rate, low competition)<br />SEO strategy should be closely coordinated with PPC keywordselection <br />
  16. 16. Onsite Optimization<br />Title Tag<br />Meta Description<br />
  17. 17. Content Generation<br />500 – 800 word articles specially written for each and every keyword<br />Articles written especially for the search engines<br />3 -5% keyword density<br />Content written specifically for the search engines<br />
  18. 18. Linking Strategy<br /><ul><li>3 – way linking
  19. 19. Directories
  20. 20. Home page vs. Deep Linking
  21. 21. High PR Links vs. Lower PR links
  22. 22. What is a relevant link
  23. 23. Guaranteed 150 links per month per technician</li></li></ul><li>Onsite Blogging<br /> Fresh content each and every business day<br />Wordpress blog<br /> 150 – 250 words<br />Interlinking to the rest of your site<br />RSS integration<br />
  24. 24. Social Media Linking<br />
  25. 25. Social Media Profiles<br />Create profiles <br />Create permanent one way links<br />Increase brand exposure<br />Improve your reputation<br />Increased organic followers<br />
  26. 26. Social Bookmarking<br /> Create bookmarks on all the major Bookmark sites<br /> Digg<br /> Reddit<br /> Stumble Upon<br /> Delicious<br />
  27. 27. Public Blogging<br /> 5 Public Blogs Setup <br /> Integrate with your website<br /> Add 10 blog entries per blog per month <br /> 50 blog entries total<br />
  28. 28. RSS Feeds<br />RSS Syndication<br />RSS sites create great back-links<br />Indexed within minutes<br />
  29. 29. Article Creation and Submission<br />Write and submit articles (800 – 1200 words)<br />Article spinning to generate unique content<br />300+ submissions to article syndication sites<br />Generates quality back-links<br />Increased exposure<br />
  30. 30. Press Releases<br />Write and submit 1 press release per month to up to 20+ Press Release sites<br />Generates quality back-links<br />Brand awareness and increased exposure<br />
  31. 31. Benefits of Social Media Marketing<br />
  32. 32. Internet Marketing 2.0 Social Media Promotion<br />Branding<br />
  33. 33. Add Fans each month <br />Encourage Participation<br />Drive Traffic from Facebook to your site<br />Profile Design and Optimization<br />Content Posting<br />Add targeted followers <br />Encourage conversation<br />Analytics and reporting<br />
  34. 34. Twitter<br />44 Twitter posted per month, or up to 2 posts per day. <br />We will craft posts that are relevant to your business, its industry, the market & general current events.<br />We will work with the you to determine any specific topics or themes to focus on.<br />Where appropriate we will post updates that capitalize on current trending topics to increase visibility.<br />Where appropriate, we will also target updates that are likely to appear in Google’s Real Time results.<br />
  35. 35. Video Search Engine Optimization<br /><ul><li>Distribution to up to 100 sites
  36. 36. Video sites
  37. 37. Social Media (Facebook, MySpace, Twitter)
  38. 38. Social Bookmarking
  39. 39. Social Networking
  40. 40. Podcasts
  41. 41. Podcasting Directories
  42. 42. Video keyword selection
  43. 43. YouTube Channel setup and personalization
  44. 44. Video Integration on Client Site
  45. 45. Video upload
  46. 46. Video tag optimization</li></li></ul><li>Monthly Strategy Consulting <br />Work to develop new initiatives such as contests, polls, brand awareness campaigns, etc.<br />Execution of new initiatives as appropriate<br />Contest/Event promotion<br />Community Engagement<br />
  47. 47. Internet Marketing 3.0 Conversion Optimization<br />Conversion <br />
  48. 48. Understanding Funnels<br />The pathways people take to goals you have set. <br />For example, a typical page flow for an online marketer trying to sell a single product might look like this: <br />
  49. 49. Why People Buy<br />The buying process is based on needs and psychology<br />Researchers know that people buy for rational and emotional reasons<br />Customers want to build confidence, credibility and trust<br />Buyers care most about benefits<br />Visitors care about their needs and not yours<br />
  50. 50. Persuasion Marketing<br />Who are we trying to persuade?<br />What do they care about?<br />How do we create rapport<br />What is the action we want them to take<br />
  51. 51. Google Optimizer<br />Tightly integrated with Google Adwords<br />No complicated software or databases to install<br />Works with static and dynamic pages (htm, html, php, cfm, asp, aspx and more)<br />Traffic can be easily split for multivariate and a/b spit tests. Each possible combination gets roughly equal exposure <br />It is a very powerful statistical tool for people who are not statisticians<br />
  52. 52. Conversion Factors<br />Compelling headlines<br />Copy to persuade and build trust<br />Appropriate graphics and colors<br />Calls to action<br />Action assurances to build trust<br />Easy ways to contact you<br />Load times<br />Product offer(s) (Product, Pricing, Positioning)<br />Web 2.0 (video, audio, interactive forms)<br />
  53. 53. Any Questions?Paul Flannery: 07515 586 505http://www.nationalpositions.co.uk/<br />
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