Why You MUST Personally Brand on LinkedIn

Why You Must Communicate Your
Personal Brand on LinkedIn
© Paul Copcutt Unlimited 2015-2016

• First digital
impression
• Where
people check
you out
• Expand your
network

• Why WE DON’T
personally brand on
LinkedIn
• Why we MUST
personally brand on
LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a
FREE copy of the “5
Steps to Boosting Your
Presence on LinkedIn”

“No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

• 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

• 40% say difficult to describe what they do for a
living
on LinkedIn?

• 53% feel like its bragging
on LinkedIn?

• 52% rather talk about a colleagues
achievements than their own
on LinkedIn?

• 76% agree difficult to overcome a bad first
impression
on LinkedIn?

Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

• Profiles that are 100% complete get 46% more
views than those that are not.

• Having a profile photo increases profiles views
by up to 21x

• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x

• It takes 20 posts a month to reach 60% of your
LinkedIn audience

• 65% of professionals agree an online
impression is as important as a face to face
one

• 87% of recruiters want to see your personality
reflected in your profile

It’s about your ‘interest’ factor and
how credible you are with that visibility

Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly

3 MUST Do’s
• Headshot
• All Star
• Headline

Be sure your headshot
represents you and
your personal brand

Get your profile to All Star status as a minimum

• Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
Be more than just your job title

3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No

Get personal with your invitations –
don’t use generics

Turn off notifications when
you are changing your profile

Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

3 Secrets
• SSI
• Website
description
• Be
disorganized

Check out your LinkedIn SSI Score
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi#

Customize your website addresses
in Contact area

Put your top 10 skills in the order
you want to be known for

@paulcopcutt
paul@paulcopcutt.com
Subscribe to FREE weekly LinkedIn tips newsletter
& get “5 Steps to Boost Your Brand on LinkedIn”
http://bit.ly/LIBSS
http://ca.linkedin.com/in/paulcopcutt
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt

Why You MUST Personally Brand on LinkedIn

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