People will Google you before they will meet with you. LinkedIn is the first online impression that people have of you and has become THE social network you cannot afford to ignore. They want to know like and trust you, personal branding helps that happen.
6. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?
7. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?
8. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?
9. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?
10. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?
11. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting
12. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.
13. Why personally brand on LinkedIn?
• Having a profile photo increases profiles views
by up to 21x
14. Why personally brand on LinkedIn?
• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x
15. Why personally brand on LinkedIn?
• It takes 20 posts a month to reach 60% of your
LinkedIn audience
16. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one
17. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile