Why You MUST Personally Brand on LinkedIn

•

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People will Google you before they will meet with you. LinkedIn is the first online impression that people have of you and has become THE social network you cannot afford to ignore. They want to know like and trust you, personal branding helps that happen.

Business

• First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

“No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

© Paul Copcutt Unlimited 2015-2016
It’s about your ‘interest’ factor and
how credible you are with that visibility

Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

• Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
© Paul Copcutt Unlimited 2015-2016
Be more than just your job title

3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
© Paul Copcutt Unlimited 2015-2016

© Paul Copcutt Unlimited 2015-2016
Get personal with your invitations –
don’t use generics

3 Secrets
• SSI
• Website
description
• Be
disorganized
© Paul Copcutt Unlimited 2015-2016

© Paul Copcutt Unlimited 2015-2016
Check out your LinkedIn SSI Score
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi#

© Paul Copcutt Unlimited 2015-2016
Customize your website addresses
in Contact area

© Paul Copcutt Unlimited 2015-2016
Put your top 10 skills in the order
you want to be known for

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Why You MUST Personally Brand on LinkedIn

4. • Why WE DON’T personally brand on LinkedIn • Why we MUST personally brand on LinkedIn • 3 Must Do’s, • 3 Mistakes To Avoid • 3 Secret Hacks • Details on how to get a FREE copy of the “5 Steps to Boosting Your Presence on LinkedIn” © Paul Copcutt Unlimited 2015-2016

5. “No longer can you just let your work speak for itself, you have to own your voice and the definition of who you are.” Paul Copcutt © Paul Copcutt Unlimited 2015-2016

6. • 46% of professionals do not feel confident talking about their achievements Why WE DON’T personally brand on LinkedIn?

7. • 40% say difficult to describe what they do for a living Why WE DON’T personally brand on LinkedIn?

8. • 53% feel like its bragging Why WE DON’T personally brand on LinkedIn?

9. • 52% rather talk about a colleagues achievements than their own Why WE DON’T personally brand on LinkedIn?

10. • 76% agree difficult to overcome a bad first impression Why WE DON’T personally brand on LinkedIn?

11. Why personally brand on LinkedIn? It is not a case of feeling like you are bragging, it is about being authentic and then boils down to how interesting you are. Personally brand your profile – then its about… Creating, Curating, Connecting

12. Why personally brand on LinkedIn? • Profiles that are 100% complete get 46% more views than those that are not.

13. Why personally brand on LinkedIn? • Having a profile photo increases profiles views by up to 21x

14. Why personally brand on LinkedIn? • Listing your skills increases views by up to 13x and listing your top 5 relevant skills will increase your chances of being messaged by up to 31x

15. Why personally brand on LinkedIn? • It takes 20 posts a month to reach 60% of your LinkedIn audience

16. Why personally brand on LinkedIn? • 65% of professionals agree an online impression is as important as a face to face one

17. Why personally brand on LinkedIn? • 87% of recruiters want to see your personality reflected in your profile

20. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser” • Clarity • Consistency • Constantly © Paul Copcutt Unlimited 2015-2016

21.

30. • Head of Interactions • Ant Colony Foreman • Chief People Herder • Chatter Monkey • Community Data Guerrilla • Social Media Guru • Social Media Swami • Public Happy Maker © Paul Copcutt Unlimited 2015-2016 Be more than just your job title

34. © Paul Copcutt Unlimited 2015-2016 Watch out for the fakes and spammers 7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

36. © Paul Copcutt Unlimited 2015-2016 Check out your LinkedIn SSI Score https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi#

39. @paulcopcutt paul@paulcopcutt.com Subscribe to FREE weekly LinkedIn tips newsletter & get “5 Steps to Boost Your Brand on LinkedIn” http://bit.ly/LIBSS http://ca.linkedin.com/in/paulcopcutt © Paul Copcutt Unlimited 2015-2016 Images courtesy of Pixabay.com, LinkedIn, Paul Copcutt

Why You MUST Personally Brand on LinkedIn

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