At Conversion Conference Germany 2013 Paul Rouke delivered a presentation aimed at identifying and showcasing what are the 10 most important areas retailers need to get right to improve usability, persuasion and conversion rates for their online experience
10 Key Areas to Get Right in Ecommerce - PRWD - Conversion Conference 2013PRWD
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Conversion Optimisation - Stories from the Front Line - Paul Rouke from PRWD ...PRWD
Paul Rouke shares insights on the different cultures that exist within organisations that PRWD work with on their conversion optimisation programme, and shares what it takes to become a top conversion optimiser.
Paul then talks through the hypotheses, results and learnings from 13 A/B tests that PRWD have run for clients, including radical homepage redesigns, form redesigns, sitewide proposition test, pop-up tests and button wording tests
Conversion Optimisation - Create The Foundations For Your Growth & SuccessPRWD
At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS.
Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.
Scaling for Success: A Strategic Approach to Product VideoInvodo
View the slides from CEO Eric Engineer’s keynote presentation at Incrowd Executive Summit in April 2016. This slide deck includes key video statistics and benchmarks from 2016, as well as a step-by-step breakdown of video and the customer journey.
Conversion Conference - Schuh's journey to RWDStuart McMillan
Presentation I did at Conversion Conference London 2013, discussing schuh's move from desktop, mobile & tablet optimised sites to one single responsive site
10 Key Areas to Get Right in Ecommerce - PRWD - Conversion Conference 2013PRWD
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Conversion Optimisation - Stories from the Front Line - Paul Rouke from PRWD ...PRWD
Paul Rouke shares insights on the different cultures that exist within organisations that PRWD work with on their conversion optimisation programme, and shares what it takes to become a top conversion optimiser.
Paul then talks through the hypotheses, results and learnings from 13 A/B tests that PRWD have run for clients, including radical homepage redesigns, form redesigns, sitewide proposition test, pop-up tests and button wording tests
Conversion Optimisation - Create The Foundations For Your Growth & SuccessPRWD
At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS.
Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.
Scaling for Success: A Strategic Approach to Product VideoInvodo
View the slides from CEO Eric Engineer’s keynote presentation at Incrowd Executive Summit in April 2016. This slide deck includes key video statistics and benchmarks from 2016, as well as a step-by-step breakdown of video and the customer journey.
Conversion Conference - Schuh's journey to RWDStuart McMillan
Presentation I did at Conversion Conference London 2013, discussing schuh's move from desktop, mobile & tablet optimised sites to one single responsive site
The design secrets behind Slack’s amazing successUserTesting
Tina Chen, Design Lead at Slack, takes us behind the scenes to share the design processes at Slack. She’ll talk about what it's like to design at a company that’s growing rapidly, and walk us through a recent project that gave apps and bots the ability to interact more closely with users. We’ll also have a Q&A session with Tina after her presentation.
Laurent CHARLES
To produce innovative applications, developers at Ericsson are using Tuleap, the first Open Source Enterprise Application Lifecycle Management (ALM). Ericsson's agile teams needed to access the Tuleap agile tools directly from within the Eclipse framework . To fulfill this needs, Ericsson collaborated with Enalean and Obeo.Now, thanks to the Tuleap Agile Planner for Eclipse ,developers have the ability to access Tuleap agile tools from their IDE, avoiding switching from tool to tool.
This project was born and raised by Ericsson foresight combined with Enalean's and Obeo's respective technical expertise. This talk shares how Enalean, Obeo and Ericsson collaborated, using agile principles, to build the first and unique Open Source agile solution into Eclipse.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul RoukePRWD
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
We know the world changes and, in order to be competitive, so must your software. That’s why we invented continuous validation.
In this presentation we discuss how we came to the conclusion that continuous validation is urgently needed, where and when it should take place and how it works.
We think there is no need to have a discrepancy between building the right things and doing this the right way at the same time.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
Remember that your web app is unique so beating your competition isn’t possible when you are using the same technology stack as that of your business competitors.
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...PRWD
This presentation deals with the big question facing our industry: why are we doing CRO?
In this thought provoking talk Paul will share a wide range of insights and tips so you can significantly improve your decision making and impact optimisation is having on your business, as well as discussing whether it is time to ditch the CRO acronym altogether.
Conversion Conference is the UK's leading dedicated conference to all things conversion optimisation.
Using pim to maximize revenue and improve customer satisfactionOSSCube
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
Using pim to maximize revenue and improve customer satisfactionRahul Singh
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
The design secrets behind Slack’s amazing successUserTesting
Tina Chen, Design Lead at Slack, takes us behind the scenes to share the design processes at Slack. She’ll talk about what it's like to design at a company that’s growing rapidly, and walk us through a recent project that gave apps and bots the ability to interact more closely with users. We’ll also have a Q&A session with Tina after her presentation.
Laurent CHARLES
To produce innovative applications, developers at Ericsson are using Tuleap, the first Open Source Enterprise Application Lifecycle Management (ALM). Ericsson's agile teams needed to access the Tuleap agile tools directly from within the Eclipse framework . To fulfill this needs, Ericsson collaborated with Enalean and Obeo.Now, thanks to the Tuleap Agile Planner for Eclipse ,developers have the ability to access Tuleap agile tools from their IDE, avoiding switching from tool to tool.
This project was born and raised by Ericsson foresight combined with Enalean's and Obeo's respective technical expertise. This talk shares how Enalean, Obeo and Ericsson collaborated, using agile principles, to build the first and unique Open Source agile solution into Eclipse.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul RoukePRWD
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
We know the world changes and, in order to be competitive, so must your software. That’s why we invented continuous validation.
In this presentation we discuss how we came to the conclusion that continuous validation is urgently needed, where and when it should take place and how it works.
We think there is no need to have a discrepancy between building the right things and doing this the right way at the same time.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
Remember that your web app is unique so beating your competition isn’t possible when you are using the same technology stack as that of your business competitors.
PRWD's Founder & Director of Optimisation shares insights and tips on what are the 10 key areas that retailers should aim to get right to improve user experience, average order values and conversion rate. The insights are based on years of user testing and A/B test on brands like ASOS, The North Face, AllSaints, Amazon, Schuh, Speedo and Topshop
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...PRWD
This presentation deals with the big question facing our industry: why are we doing CRO?
In this thought provoking talk Paul will share a wide range of insights and tips so you can significantly improve your decision making and impact optimisation is having on your business, as well as discussing whether it is time to ditch the CRO acronym altogether.
Conversion Conference is the UK's leading dedicated conference to all things conversion optimisation.
Using pim to maximize revenue and improve customer satisfactionOSSCube
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
Using pim to maximize revenue and improve customer satisfactionRahul Singh
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
With mobile internet usage ever on the increase, developers and even Google agree that responsive website design is best practice. However still so many organisations have websites that are mobile unfriendly. This presentation explains the benefits of a responsive website.
'Quality Engineering: Build It Right The First Time' by Allan Woodcock, Shoba...TEST Huddle
It's no secret, that Quality Assurance (QA) plays a very vital role in assuring customer experience. Then, why wait till the end of the development phase to validate the business requirements?
Also, the cost of defect multiplies in the later stages of the development lifecycle. Quality Engineering (QE) is an innovative approach which focusses on upstream assurance of software through early involvement of QA in the lifecycle.
Techniques like architecture validation, design validation, quality profiling and static testing are defining the QE landscape. Industry leading tools and point solutions also enable effective and efficient QE approach for quality assurance teams.
As the IT focus moves to engineering quality with a lower Cost of Quality (CoQ), QE will play a vital role in achieving the end business objectives.
Key Takeaways
- Business drivers requiring the paradigm shift of Building it Right the First Time
- Tools, techniques and methodologies for embracing Quality Engineering
- Predictive test design through analytics powered Quality Intelligence
- Importance of QE in the sphere of Agile, Continuous Integration and DevOps environment
Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects.
The presentation slides cover key site areas such as homepages, landing pages and enquiry pages.
The twitter hashtag is #UX101
5 Ways To Improve App Revenue Using Native Stream Ads [Webcast Presentation]avocarrot
This is the Presentation of Avocarrot's webcast called: "5 Ways To Improve App Revenue Using Native Stream Ads" You can watch the recording of the webinar here:
http://bit.ly/webcast-01
The killer path to successful CRO - by PRWD's Paul RoukeOptimizely
In this fast paced webinar, Paul Rouke (Founder PRWD) shares a wide range of tips, techniques and real world stories on developing a business defining optimisation strategy and culture. Sharing the four pillars for growth, see where you’re weakest and what you can do to accelerate the impact you are getting through data and research driven optimisation.
Key learnings:
+ Understand the four critical areas to get right for long term growth through CRO
+ Understand how company culture influences the impact of CRO - and the power of being open minded
+ The what, why and when of iterative versus innovative testing for your business
+ 3 case studies of tests which have changed a client’s proposition or approach to testing
Paul Rouke is an international speaker, writer and trainer on CRO and UX, as well as Founder & Director of Optimisation at PRWD, a specialist Conversion Rate Optimisation agency based in the UK.
VWO Webinar: How Product Teams Drive Growth With In-App ExperimentationVWO
In this webinar, we partnered with Appcues to help product managers and marketers with ways in which they can drive growth by running in-app experiments.
Business Advantage of Responsive DesignSqueeze Mobi
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. It will optimise a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
You'll find in the slides tips and tricks on why responsive design is important to a business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
What I Have Learnt About Imposter Syndrome - MeasureCamp Manchester 2019PRWD
Everyone has their own deep-rooted fears. Some people have much bigger fears than others. Our fears can hold us back from achieving our full potential. In this short, frank talk I share my experiences and learnings about imposter syndrome
Customer Centricity - It Starts With 1-1 User ResearchPRWD
In this talk, PRWD CEO Paul Rouke shares why speaking to 10 customers 1-1 in user research is the start of becoming a customer-centric organisation. The talk explains why 1-1 user research uncovers the truth, why 1-1 user research uncovers game-changing business ideas, and how video clips from user research can change decision-makers mindsets.
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
Why Customer Centricity is your Biggest Competitive AdvantagePRWD
In this presentation PRWD Founder Paul Rouke shared why becoming customer-centric is the biggest competitive advantage for any business. He also shared tips of how to get started using the no.1 technique to start becoming customer-centric.
Paul also shared the Conversion Optimisation Maturity Model which is available as in instant download at bit.ly/CROMaturityModel
PRWD - Be The Change - 8 Client Stories, 8 Lessons in Conversion Optimisation...PRWD
In this presentation at BrightonCRO, PRWD Founder and Director of Optimisation Paul Rouke shares 8 client stories and 8 lessons in Conversion Optimisation, where PRWD's core purpose of "Be The Change" has helped change the mindset within some of the worlds leading brands in the drinks, travel, retail and finance industry.
AutoTrader - The Power of UX Research - James Barley at PRWD Research Lab LaunchPRWD
At PRWD's User Research Lab launch event on 12th July 2018, James Barley, the Head of UX Research at AutoTrader (the 12th biggest website in the UK) delivered a keynote presentation on the power and business impact of 1-1 moderated user research. The talk provides insights in to how 2 of the UK's biggest businesses, AutoTrader and Shop Direct, have developed their experimental and customer centric culture
The Power Of UX Research - PRWD User Research Lab LaunchPRWD
On 12th Jult 2018 PRWD officially launched their new User Research lab and training facility at 22 Lever Street, Manchester. Over 50 people spanning various sectors, in mid to senior level roles, attended the invite only event, which included this presentation from PRWD Founder Paul Rouke, and AutoTrader Head of UX Research James Barley.
The theme of the event was The Power of UX Research, a theme which as Paul described in this talk, is absolutely timeless
What We Have Learnt About Imposter Syndrome - MeasureCamp 2018PRWD
At MeasureCamp Manchester 2018, 2 agency CEO's Russell McAthy and Paul Rouke share their experiences of imposter syndrome, "the fear of being found out", what they have learnt about it and ways in which they are now able to not let it suffocate them as they spend time outside of their comfort zone.
Freelancing - Can I Do It - Paul Rouke at MeasureCamp Manchester 2018PRWD
Paul Rouke, Founder of CRO Agency PRWD, shared what have been his 12 biggest lessons since he started working for himself back in 2004. Useful learnings for anyone who is considering working for themselves, going out as a freelancer, consultant or business owner
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
From Conversion Optimisation to Business Optimisation - Suntransfers Client C...PRWD
In this presentation Suntransfers.com Marketing Director Nathan Timmins and PRWD Founder Paul Rouke present a case study of what it took to go from starting A/B testing to establishing a mindset of experimentation and customer centricity within 12 months - using PRWD's Maturity Model
People Power - How Moss Bros built their optimisation culture - Paul Rouke at...PRWD
At Conversion Elite 2017 in London, PRWD Founder and CEO Paul Rouke delivered a presentation explaining the journey that Moss Bros. have been on to develop their customer centric, experimentation culture.
The presentation outlines PRWD Conversion Optimisation Maturity Model and how this provides intelligent assessment of which areas a company needs to focus on to drive value and impact of their conversion optimisation strategy
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
PRWD's Head of Optimisation Chris McCormick (who has years' of experience working with Shop Direct at their busiest time of the year) and AB Tasty's Senior Consultant Stephane (who has more than ten years' experience implementing digital strategies for global brands) crack the Christmas code and share their secrets on how to give your conversion rates a festive uplift.
Find out how to develop a balance between UX design and business objectives to ultimately create websites that are a pleasure to use but are also profitable.
From in-depth user research to persuasion and psychology, PRWD's Senior UX Designer Phil and Senior Optimisation Strategist Emma provide insight into their successful methodology with real life case studies and actionable takeaways to help you optimise your design processes.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Top Optimisation Pitfalls & How To Learn From Them - Chris McCormick at Conve...PRWD
Having worked for one of the UK's largest retailers, Optimisation Strategist Chris McCormick has vast experience when it comes to conversion optimisation.
In this talk, Chris shares discusses some of the most common pitfalls that come with conversion optimisation, with tips on how to overcome them and help you build your own data driven culture.
PRWD Reveal Online 2015: The Psychology of Shopping Online - Emma TravisPRWD
This is Emma Travis' presentation at PRWD Reveal Online 2015.
Optimisation Strategist Emma Travis provides an introduction to consumer psychology and how to effectively apply its principles to tap into visitor’s subconscious and encourage them to buy.
PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.
PRWD Reveal Online 2015: Making Mobile-First a Reality: Optimising Mobile - S...PRWD
This is Stuart McMillan's presentation at PRWD Reveal Online 2015.
53% of Schuh’s traffic comes from smartphone and it’s growing. Deputy Head of Ecommerce at Schuh discusses how Schuh are beginning to prioritise their biggest traffic segment and how that has filtered into the development of their online experience.
The talk is in two halves: firstly, there some broad approaches to working mobile first and secondly, there are some practical examples of optimising our mobile experience on the responsive site.
PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.
PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Prog...PRWD
These are Nicole Prior's slides from the first ever PRWD Reveal Online.
In this presentation, Senior Optimisation Strategist Nicole analyses the four key points your business needs to get right in order for conversion optimisation to be successful for your business.
This involves a variety of collaboration techniques to get all arms of the business involved and bought in on the project, how to reduce cognitive load for your team and your customers, how to get really creative with your A/B testing and much more.
PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Conversion Conference Germany 2013 - 10 Key Areas to Get Right in Ecommerce - Paul Rouke
1. 10 KEY AREAS TO
GET RIGHT
IN ECOMMERCE
4TH NOVEMBER 2013
CONVERSION CONFERENCE GERMANY
BERLIN
PAUL ROUKE
Founder & Director of
Optimisation
@paulrouke
@paulrouke
#ConvCon
2. ABOUT PRWD
Founded in 2004 by Paul Rouke
Conversion optimisation specialists
Head office in Manchester, UK with clients
across Europe
Work on-going with brands to analyse,
review, test and optimise site experiences
Specialise in desktop, tablet & mobile UX &
conversion optimisation
@paulrouke
#ConvCon
10. Within seconds of arriving visitors are
looking for reasons to justify being on your
website
SECTION TITLE
Free delivery options, free returns &
promotions are of the 3 most persuasive
types of messages that help users justify
not clicking the back button
@paulrouke
#ConvCon
15. Typically users don’t have too much intent
to interact with beautifully crafted
ecommerce homepages...
SECTION TITLE
Users simply want to get to products
quickly & efficiently with minimum of fuss
@paulrouke
#ConvCon
19. As a primary tool for visitors, your primary
navigation should be intuitive, quick and
goal driven for the visitor
SECTION TITLE
Full width mega menus are now almost
expected, and when done right they can
provide an empowering 1st experience for
visitors on your site
@paulrouke
#ConvCon
20. TAKE TIME TO
ENSURE THE
CONTENT &
DESIGN OF
YOUR MENUS
ARE FIT FOR
PURPOSE
@paulrouke
#ConvCon
21. INCLUDE A USP
AND OTHER
VISUAL
ELEMENTS IN
YOUR MEGA
MENU
@paulrouke
#ConvCon
22. 10 KEY AREAS
TO GET RIGHT
IN ECOMMERCE
1.
Sitewide
2.
Homepage
3.
Primary Navigation
4.
Filtering
@paulrouke
#ConvCon
24. Very often little attention is paid to the
user experience and usability of filtered
navigation experiences
SECTION TITLE
It is one thing having lots of filters, its
another thing making this intuitive and
enjoyable for visitors to use
@paulrouke
#ConvCon
31. 57 SLIDES ON PERSUASION &
PERSONALITY FOR ECOMMERCE
bit.ly/smartPPC
LINGS CARS
SECTION TITLE
bit.ly/batshitinsane
BOOKING.COM
bit.ly/bookingBP
@paulrouke
#ConvCon
32. Although more brands are recognising the
importance of making shopping
experiences persuasive, there is still plenty
SECTIONofTITLE to be more persuasive than
opportunity
your competitors
Many brands lack a personality online this is a key way in which retailers can
differentiate themselves
@paulrouke
#ConvCon
33. ASK &
ANSWER THE
QUESTION
“HOW CAN WE
MAKE OUR
EXPERIENCE
MORE
PERSUASIVE?”
@paulrouke
For more ideas buy a pack of cards from
www.getmentalnotes.com
#ConvCon
34. 10 KEY AREAS
TO GET RIGHT
IN ECOMMERCE
1.
Sitewide
2.
Homepage
3.
Primary Navigation
4.
Filtering
5.
The Persuasive Layer
6.
Product Listing Page
@paulrouke
#ConvCon
36. Unless visitors buy the 1st product that
they land on, they will have to view and
use your product listing page
SECTION TITLE
These pages should focus on putting the
control in the users hand – providing tools
to help them browse & find products
quickly & efficiently – across devices
@paulrouke
#ConvCon
37. YOUR LISTER
PAGE IS A
CRUCIAL PART
OF THE USER
JOURNEY:
DON’T NEGLECT
IT
@paulrouke
#ConvCon
41. The key question is “what can you do to
get visitors as close to your products as
possible to reflect an in-store experience?”
SECTION TITLE
Social proof through customer ratings &
reviews continues to play a huge part in
the decision making process.
Users need a reason to act
@paulrouke
#ConvCon
47. Transparency of your service proposition
is extremely important at this stage - you
don't want visitors having un-answered
SECTIONquestions going in to checkout
TITLE
Don't give visitors reason to leave the
website to try and find promo codes - this
really does happen
@paulrouke
#ConvCon
48. I'd definitely try to be a bit savvy and
spend 10 minutes looking for a voucher
code
SECTION TITLE
You're more likely to go and look for a
promotional code if you see an open field
A user taking part in research for Schuh
@paulrouke
#ConvCon
54. Typically 1 in 4 visitors don’t complete
checkout
SECTIONForcing registration at the start of
TITLE
checkout is still one of the most toxic
elements of the process
@paulrouke
#ConvCon
55. Building momentum as quickly as possible
from the start of checkout helps conversion
SECTIONForm usability is crucial and basic issues
TITLE
are still prevalent in many e-commerce
checkout processes
@paulrouke
#ConvCon
56. SIMPLIFY THE
1 ST STAGE OF
YOUR
CHECKOUT AS
MUCH AS
POSSIBLE
@paulrouke
#ConvCon
62. The order confirmation page is very often
neglected, providing an expectedly flat
end to the shopping journey
SECTION TITLE
This is the ideal opportunity to ask new
customers to choose a password to get
genuine account benefits
@paulrouke
#ConvCon
63. On order confirmation, retailers have the
opportunity to delight customers and
focus on the peak end rule in persuasion
SECTION- making the whole shopping experience
TITLE
feel more positive & worthwhile
@paulrouke
#ConvCon
67. TALK OVERVIEW
Why these 10 areas?
The 10 key areas
3 takeaways
Resource pack – tips & techniques
@paulrouke
#ConvCon
68. 3 TAKEAWAYS
@paulrouke
No matter how long some of these insights
have been accepted, in our experience
there are still lots of retailers who can
learn from them
2.
SECTION TITLE
1.
Split testing some of these
recommendations is the recommended
approach, but many should be added to
your JFDI list
3.
Irrespective of their size, retailers still
have a long way to go in delivering
persuasive experiences with good usability
end to end – there is still time to gain
competitive advantage!
#ConvCon
69. THANKS FOR
LISTENING
Are there any questions?
4TH NOVEMBER 2013
CONVERSION CONFERENCE GERMANY
BERLIN
PAUL ROUKE
Founder & Director of
Optimisation
@paulrouke
@paulrouke
#ConvCon
73. In multiple A/B tests for different types of
businesses (retail or not), user researched
USP messages never fail to improve
sitewide conversion rate
SECTION TITLE
Focus on delivery, returns and promotions
– these types of messages typically
resonate most with users
Aim for 3 messages at most – don’t try
cramming too much in
Make it clear if messages are clickable or
just for information
Consider small icons for delivery and
returns messages
@paulrouke
#ConvCon
74. Ensure your USP messages are displayed
across devices – users on mobile still need to
be persuaded
Use a subtle animation once the site has
loaded to draw attention to them
SECTION TITLE
Add USP messages to the bottom of your
simplified menu on mobile
Repeat key messages below your shopping
basket contents
Include a key USP in your navigation flyout
Include a key USP in your mini-basket
These messages are perfect for A/B testing
to understand user views of your
proposition
@paulrouke
#ConvCon
76. Provide clear jump off points to key
product ranges that are either seasonal or
relevant
Provide personalised content based on
visitor behaviour ie. new versus returning,
logged in versus guest
SECTION TITLE
If you have to use those damn carousels....!
> Make the controls big & prominent
> Pause the carousel on mouse hover
> Aim for 3-4 messages at most
Ensure your calls to action on promotions
are clear – so visitors know this isn’t just an
aspirational image to sell the brand
@paulrouke
#ConvCon
78. Use the full width of the page for your
mega menus
Provide quick links to user driven areas
such as sale, new in and seasonal product
ranges (see ASOS for a great example)
Add some affordance in your mega menus
(see Amazon) to streamline the users
experience
Put product categories in alphabetical
order
If you have more than 15/20 categories,
pull out the 5/10 most popular in there own
column (most popular) to increase visibility
@paulrouke
#ConvCon
79. Aim to use a consistent column titles and
order of links for each of your primary –
this creates consistency for visitors as they
move across your primary navigation bar
Include a space for a graphical promotional
slot for seasonal or sale products
Include one of your primary USP’s along
the bottom of your mega menus
Consider the use of icons to represent your
primary product categories in your mega
menu
For tablet visitors, code your mega menus
so that they appear on one press – see
t.schuh.co.uk to see this in action
@paulrouke
#ConvCon
81. Allow users to multi-select attributes
Provide a dynamic counter of available
products to manage user expectation
Make filtering feel very responsive
Close filter area automatically if users have
scrolled past the filter area to view
products
Don't take visitors to the top of the filters
after they select one - maintain their scroll
position
Order filters in the most appropriate way
to match user requirements
@paulrouke
#ConvCon
82. Auto hide secondary filters to remove unnecessary noise/distraction
Make it simple and intuitive to remove
individual OR all filters
Use the same form elements consistently
for familiarisation for users
Provide filters for availability/delivery
options available
Provide the option for visual filtering (see
ASOS)
Maintain user filters when they go back to
lister pages
@paulrouke
#ConvCon
83. Provide filters that really matter to visitors
Give users more control when entering
values
Provide more information for more
complex filters
Introduce social proof and consumer
behaviour in to filters i.e. most popular,
new in, with video, highest rated
@paulrouke
#ConvCon
84. Increase click area when moving though
pages or using the sort options on mobile &
tablet
Make colours visual swatches for
immediate recognition
For brands, provide 2 tabs or focus on the
most popular 10 before giving users the
option to expand to view all
Give users the option of display i.e. image
grid size, detail versus visual
Provide an immediately recognisable show
and hide filter area
@paulrouke
#ConvCon
88. Increase the size of your product images to
provide a more visual browsing experience
Provide viewing options (product size, grid
layout and number per page)
Maintain users choice in how many
products they want to be shown on 1 page
as they browse around
Use a cookie to remember users preference
when they come back to your website
If you group products by mens, womens &
kids, on future visitors automatically take
visitors to the area they typically spend
time on when they go to your homepage
@paulrouke
#ConvCon
89. If you provide a view all option using
progressive loading, consider defaulting to
this choice as it suits a high % of visitor
preference
On hover provide visitors with an
alternative image which helps to sell each
of your products
Consider the use of quick view overlay
windows so visitors can browse full details
from this page
Feature badges which pull out key
features, exclusivity or social proof driven
products from your range
@paulrouke
#ConvCon
91. Visually group size, colour, qty and add to
basket in one key area
Provide visitors with the ability to scroll
through products from the product page
Follow the approach used by TNF US to
make it clear what products are next
Don't be afraid of white space and
cramming everything above the fold visitors will scroll down
Allow visitors to cycle through product
images using back/forward arrows on the
image
Use tabs to deliver key information like
delivery & returns information
@paulrouke
#ConvCon
92. Introduce badges to provide visual stimulus
for key attributes
Ensure the rating & number of reviews are
positioned close the product title
Ensure product ratings are clickable to go
straight to product reviews
Provide multiple product images which
showcase all key aspects of the product
When you publish negative reviews,
demonstrate that you are listening to your
customers by responding visibly next to the
review (see Lakeland as a shining example)
@paulrouke
#ConvCon
94. Provide details of your delivery options &
costs – don’t make it hard to find these
Allow visitors to provisionally select their
delivery choice to see the total cost of
their order, which they can update in
checkout if required
If country or location is required for
accurate delivery costs, make this clear to
visitors – don’t leave them guessing
Promote your payment options clearly
If you provide PayPal split this logo out
from your other card types – don’t let it get
lost
@paulrouke
#ConvCon
95. Use wording such as 'checkout securely' to
emphasise you are entering a secure area
Provide a checkout button in the top right
in line with the button at the bottom of
checkout
Don’t position a continue shopping button
next to your checkout button – move this
to the bottom right of your shopping basket
design , under all key information
Hide your promo code field behind a link "I
have a promo code"
Provide explanation of where visitors will
get promo codes rather than just
presenting a big empty box
@paulrouke
#ConvCon
96. Allow visitors to edit not just the quantity
but the specification of their selected
product within their shopping basket
Don’t make a big thing of your ‘remove
item’ option – you need to provide it, but
do this with a simple text link that doesn’t
shout out ‘click me!’
Use dynamic messaging to encourage
visitors to trigger a discount i.e. spend
another £10 to get free next day delivery
@paulrouke
#ConvCon
98. Don’t lead with titles like Registration or
Account creation for new visitors –
instead simplify this to New Customers
Reduce support copy where possible to
reduce the amount of content users have to
consider skim reading
Provide a simple line of text such as “you
have the option of creating an account at
the end” to cater for visitors interested in
repeat purchasing
Provide new customers with 1 option
rather than 2 – simplify their decision
making process
Use a descriptive button for new customers
such as “Proceed to Delivery” to make it
clear they aren’t registering
@paulrouke
#ConvCon
99. Enclose your checkout process, removing
standard sitewide content like navigation,
search facilities and sitewide footer links
Feature your security provider logo in your
new simplified header
Provide a simple, clear progress indicator
that demonstrates where you are, where
you have been and what steps you have left
Promote your customer service number
with opening times in your simplified
header
Simplify the footer to just included links to
delivery, returns, privacy, security and T’s
and C’s
@paulrouke
#ConvCon
100. Provide transparency of why you are
asking for certain information – show the
benefit for the visitor
Lead with delivery options and address
details rather than billing address details
Integrate billing address in to the payment
stage, leading with a tick-box to re-use
your delivery address
Provide postcode look-up, and auto hide
the full address details until the user has
entered their postcode or chosen to enter
address manually
In your postcode look-up, provide the
option to enter your house number so many
visitors will have their address found
immediately on clicking ‘find my address’
@paulrouke
#ConvCon
101. Key brand messages visitors have seen
earlier in the browsing & shopping journey
should be featured in checkout – a footer
section showcasing 3 USP’s is one option
If visitors have taken up a discount or their
products have savings applied, ensure this
is shown consistently in checkout
If you are selling subscriptions or niche
products, provide social proof through
short reviews and industry/famous people
endorsements at the point of purchase
@paulrouke
#ConvCon
103. For new customers, make the primary focus
for them to provide a password to create
their account
Provide 3 customer centric benefits for
signing up, using ticks to emphasise
positive messages
Include emotive imagery to provide a richer
visual experience and says to the customer
“this is what you have to look forward to”
For returning customers, provide a tangible
offer which encourages them to make
follow-up purchases in a realistic time
frame (based on customers typical order
cycles)
@paulrouke
#ConvCon
104. Make it absolutely clear what delivery
option they have selected and when they
can expect their goods to arrive
If you provide click and collect, make it
absolutely clear when the customers
products will be available for collection
If click and collect has been selected,
provide a simple overview of what
customers need to do – this may well be the
1 st time they have chosen this type of
option
Personalise the order confirmation page
with a title like “Thank you for your order
John” – small personalisation like this goes
a long way
@paulrouke
#ConvCon