The document discusses how Pragma, a Business Intelligence partner and systems integrator, utilizes BI in projects for clients. It focuses on integrating existing BI solutions in companies rather than replacing them, leveraging its expertise. The document also discusses how BI can be used for marketing purposes, highlighting the importance of ease of use and flexibility to drive adoption and ROI.

1. MARKETING
INTELLIGENCE:
come utilizzare al meglio la Business Intelligence in Azienda

2. Pragma e la Business Intelligence
Partner di canale di Information Builders, non vuole proporsi come n-simo fornitore di TOOLS per la reportistica e l’ analisi dati tradizionale ma integra la BI in progetti propri e di terze parti – forte della propria competenza di System Integrator sia applicativo che tecnologico.
NON SOSTITUISCE ma INTEGRA la BI già presente in azienda.
Pragma MS
System Integrator
Business Intelligence
PERVASIVA

3. Change vs Trasnsformation Change fixes the PAST – Transformation creates the FUTURE
E v o l u t i o n
R E v o l u t i o n
Da «epoca di cambiamenti»
a
«CAMBIAMENTO DI EPOCA»
MUTAZIONE radicale
Se fra cinque anni lavorerai
nello stesso modo …
sarai fuori dal business!
WORLD MKT Summit 2014 Giappone
Jeff Bezos CEO Amazon
Your BRAND is what people
say about you when
you are not in the room

4. Change vs Trasnsformation Change fixes the PAST – Transformation creates the FUTURE
R E v o l u t i o n

5. Quadrante del Valore Aziendale della BI

6. Quadrante del Valore Aziendale della BI

7. Quadrante del Valore Aziendale
BI
tradizionale
PMS & IBI

8. Grazie!
Alain Biancardi
Information Builders
Managing Director
Italia e Francia

9. Chi è Information Builders
Alain Biancardi

10. 10
Focused
Software and Services
Business Intelligence/Analytics, Data Integration and Data Integrity
Privately held
Global
Thousands of customers, millions of users
1,350 employees in 60 offices
Experienced
39 years of experience
All industries
Leading OEM software provider
Successfull
98% success rate
Highest customer satisfaction
Long term customer partnerships
Copyright 2014, Information Builders. Slide 10
Information Builders A Major Independent Software Company

11. Analysts Information Builders amongst leaders
11
Source: Gartner Magic Quadrant for BI and Analytics Platforms 2014
Source: The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014
Copyright 2014, Information Builders. Slide 11

12. Are you getting the right outcomes, with the tools you have?
Copyright 2014, Information Builders. Slide 12

13. 13
What Do Users Want? Tools vs Apps
Copyright 2014, Information Builders. Slide 13

14. The world is changing
Copyright 2014, Information Builders. Slide 14

15. Time
Business Value
Business Event
Data Collected
Data Set Presented to User
Decision Made
$$$$
$$$
$$
$
Action Taken
The Data Value
Copyright 2014, Information Builders. Slide 15

16. Time
Business
Value
Business Event
Data Collected
Data Set presented to User
Decision Made
$$$$
$$$
$$
$
Action Taken
The value of Data is a function of time
The Data Value
Copyright 2014, Information Builders. Slide 16

17. Copyright 2014, Information Builders. Slide 17
Current BI Hard to Use
High Adoption
ROI
Business Intelligence for Marketing Ease of Use Is Critical to Success

18. Make BI Easy to Use (and flexible)
Information Builders Our Philosophy on BI
Copyright 2014, Information Builders. Slide 18

19. Copyright 2014, Information Builders. Slide 19
High Adoption
ROI
Business Intelligence for Marketing Ease Of Use Is Critical to Success
Make BI Easy to Use

20. Copyright 2014, Information Builders. Slide 20

21. Business Intelligence
Advanced Analytics
Performance Management
Integration Infrastructure
Data Integration
Universal Adapter Suite
Data Quality Management
Master Data Management
Data Governance
Information Builders The Information Stack
Copyright 2014, Information Builders. Slide 21

22. -Integrated Platform : Integration, Integrity and Intelligence in a single platform
-Application Mash-up : Combine any type of application, Customizable experience
-Robust Analytical platform : Mobile Agnostic, Blending of social and corporate data
-Real time, Event Driven and Predictive : Real time decision making, Statistical models
Intelligence for Everyone What to look for?
Copyright 2014, Information Builders. Slide 22

23. 23
Banking
Manufacturing
Communications
Insurance
Natural Resources
Financial Services
and Service Providers
Consumer
Packaged Goods
Outsourced
Services
Retail
Information Builders Customers
Copyright 2014, Information Builders. Slide 23

24. 24
Banking
Manufacturing
Communications
Insurance
Natural Resources
Financial Services
and Service Providers
Consumer
Packaged Goods
Outsourced
Services
Retail
Information Builders Customers
Copyright 2014, Information Builders. Slide 24
Italian References

25. Grow smb market share and customer profitability by better customer and marketing targeting
Analyze customer behavior for better up-selling
Track marketing campaigns across multiple channels
Customer segmentation -> increased customer profitability
Measure marketing event performance in real time -> monetize the results
Marketing customers examples
Copyright 2014, Information Builders. Slide 25

26. Per maggiori informazioni:
Direzione Aziendale
Franco Breda
Cel. 348 8588000
franco.breda@pragmams.it
Direzione Commerciale
Andrea Rizzardini
Cel. 348 3953419
andrea.rizzardini@pragmams.it
Marketing
Gaia Scapini
gaia.scapini@pragmams.it
www.pragmams.it