1. 6 Ways to Build your MVP
•And, even more reasons on why you should…

2. Zach Ferres
@zcferres

4. W H O C A R E S ?
• Startups
• Corporate innovation
• Companies launching new products for
consumers
• Companies launching new products for
internal use
• Not just digital products…

5. W H AT A N M V P I S N ’ T
• Crap code or crap design
• A wireframe
• A way to ‘save money’ on your big idea
• A product so simple that it eliminates the
value proposition
• A ‘final product’ or a ‘project’
• A focus group

6. W H AT A N M V P I S
• An iteration one product
• An experiment with the intent to validate
core underlying assumptions
• The start of a lifecycle
• Something that can be built fast and
tested with real (paying) customers
• One of the best ways to eliminate waste

7. M V P I D E A 1 – T H E P L AT F O R M P I G G Y B A C K

8. M V P I D E A 2 – D E M O V I D E O

9. M V P I D E A 3 – L A N D I N G P A G E

10. M V P I D E A 4 – K I C K S T A R T E R / P R E O R D E R

11. M V P I D E A 5 – P R O T O T Y P E

12. M V P I D E A 6 – W I Z A R D O F O Z

13. W H AT N E X T ?
• The process
• Build your assumption tree
• Prioritize main assumptions
• Design an experiment to test the main assumptions
• Test cards
• Rinse and repeat
• Recommended reading
• Lean Startup
• Value Proposition Design

14. zach@coplex.com