Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mestrado Integrado em Engenharia e Gestão Industrial
Idea Generation and Refining
DIGITAL BUSINESS ECOSYSTEMS
2015-16
Antó...
Idea Creation
2
Why to start a STARTUP?
Common Reasons
• It’s Glamorous
• I’ll be a Boss
• Flexibility
• I’ll make More Money & have
More ...
Great Ideas
4
Great startup ideas are usually
easy to describe and perceive!
Excitement and Passion
5
Match your excitement
with what the world needs
6
Its better to build something that a small number of users love,
than something that a large number of users like.
- Sam...
7
THE LEAN START UP APPROACH
Idea Generation Stages
• Idea
– 10% inspiration, 90% Perspiration
– Passion behind the Idea, Team commitment
• Demo
- More...
Hypothesis Check
• Customer Pain
• Proposed Solution
• Alternatives Existing
• Distribution/pricing hypothesis
– How to re...
Idea Validation
• Brainstorm Internally
– Not more than 5 features
• Don’t ask Family and Friends
• Choose your interviewe...
Points to think of after Idea Generation
• Target Customer
– Clearly define target. Eg Social game for 16 year old girls.
...
Product Hypothesis
• Benefits
• Features
• Delivery Schedule
• Intellectual Property
• Dependency Analysis
12
Risk Analysis
• Internal
– People Leaving
– Running out of Money
• External
– Law Suite
– Competitor Emerging
• Detailed M...
Minimum Viable Product Testing
14
Upcoming SlideShare
Loading in …5
×

Class 3 Idea Generation and Refining - DIGITAL BUSINESS ECOSYSTEMS

527 views

Published on

DIGITAL BUSINESS ECOSYSTEMS

Published in: Education
  • Be the first to comment

Class 3 Idea Generation and Refining - DIGITAL BUSINESS ECOSYSTEMS

  1. 1. Mestrado Integrado em Engenharia e Gestão Industrial Idea Generation and Refining DIGITAL BUSINESS ECOSYSTEMS 2015-16 António Grilo Aneesh Zutshi
  2. 2. Idea Creation 2
  3. 3. Why to start a STARTUP? Common Reasons • It’s Glamorous • I’ll be a Boss • Flexibility • I’ll make More Money & have More Impact! Ugly True!  Stress/Depression!  Huge Responsibility  Everyone is My Boss  I’m a Role Model  I’m Always Working!  Expect 0%-10%
  4. 4. Great Ideas 4 Great startup ideas are usually easy to describe and perceive!
  5. 5. Excitement and Passion 5 Match your excitement with what the world needs
  6. 6. 6 Its better to build something that a small number of users love, than something that a large number of users like. - Sam Altman
  7. 7. 7 THE LEAN START UP APPROACH
  8. 8. Idea Generation Stages • Idea – 10% inspiration, 90% Perspiration – Passion behind the Idea, Team commitment • Demo - More relevant than just idea - Sketches on paper, rough concept • Alpha Stage – Rough working concept, interactive wireframing • Beta Stage – Prototype launched for testing 8
  9. 9. Hypothesis Check • Customer Pain • Proposed Solution • Alternatives Existing • Distribution/pricing hypothesis – How to reach? Eg. App Store, Website • Budget – Cost of launching first version • Target Market 9
  10. 10. Idea Validation • Brainstorm Internally – Not more than 5 features • Don’t ask Family and Friends • Choose your interviewees – 10 minutes of their time for in depth feedback • Conduct Informal Interview – Present 4-5 versions of your idea • Review and Decide 10
  11. 11. Points to think of after Idea Generation • Target Customer – Clearly define target. Eg Social game for 16 year old girls. • Target Market – For purely digital products think internationally • Trends – Following trends can make seeking investment easier. – Eg. Funding for Energy, Cleantech, Social Innovation Projects • Competition – In depth review on your competition 11
  12. 12. Product Hypothesis • Benefits • Features • Delivery Schedule • Intellectual Property • Dependency Analysis 12
  13. 13. Risk Analysis • Internal – People Leaving – Running out of Money • External – Law Suite – Competitor Emerging • Detailed Management Plan – Detail what to do in case of Internal or External Risks 13
  14. 14. Minimum Viable Product Testing 14

×