This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
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Beginner's guide to establishing social media presence for health education2
1. Beginner's Guide to
Establishing Social
Media Presence for
Health Education
Ourlad Alzeus G. Tantengco
MD-PhD Molecular Medicine (cand)
College of Medicine
University of the Philippines Manila
2. OURLAD
MD-PhD Molecular Medicine (cand)
College of Medicine
University of the Philippines Manila
Email: ogtantengco@up.edu.ph
Twitter: @drdrlads /
@drladstantengco
Facebook: fb.com/doktordoktorlads
Instagram: @drdrlads
Blog: doktordoktorlads.blogspot.com
8. If we (doctors) do not share what we
know online, bad things happen.
9. Personally, I feel to ignore the
intersection between health care and
social media is to potentially ignore our
own relevance as a health care
practitioner during the next decade
~ Howard Luks, MD
10. Place your screenshot here
DOKTOR DOKTOR
LADS
A blog about my experiences
school, information about
diseases, and my passion for
children's books.
11. GOAL
• To introduce the basic steps in establishing a
Facebook page for health promotion and
education
1. Be focused
2. Get social media mentors
3. Build networks
4. Know your audience
5. Create good content and design
6. Be authentic
7. Be relevant
33. 33
• Canva is a free
graphic-design tool
website.
• It uses a drag-and-
drop format and
provides access to
over a million
photographs,
graphics, and fonts.
• It is used by non-
designers as well as
professionals
40. 7. BE RELEVANT
Post timely and relevant content that your audience will
be interested in
41.
42.
43.
44. Tips on How to Establish a
Facebook Page for Health
Promotion and Education
1. Be focused
2. Get social media mentors
3. Build networks
4. Know your audience
5. Create good content and design
6. Be authentic
7. Be relevant
45. If you don’t already have a social
media presence, now is the time to
start building one!
Ourlass Aleina G.
Tantengco, RND
46. If you don’t already have a social
media presence, now is the time to
start building one!
47.
48. Physicians have two choices, really.
They can participate in the discussion
that is happening online and frame
the story, or they can let someone
else frame the story for them - Bryan
Vartabedian, M.D.
49. Social media is
here to stay… and
its position and
power in health care
is ever expanding as
well. Get on board…
the train is being
loaded.
4
9
Editor's Notes
The new 2018 Global Digital suite of reports from We Are Social and Hootsuitereveals that there are now more than 4 billion people around the world using the internet.
Well over half of the world’s population is now online
You can see this is a sea of Facebook blue, so this shows that despite the negative media hype about Facebook it is going to remain a major audience channel for some time.
80% of Internet users, or 60% of all adults, have searched online for health information. These empowered or engaged patients are not just using the Internet to become more educated about their orthopedic issues, but they are actively seeking advice as well as support. Currently, the source of this ― advice and content comes from a few engaging providers, a few engaging institutions, but most patients are exposed to a significant amount of commercialized nonsense driven by a profit motive.
In the end… my presence online is to support the spread of meaningful, trustworthy, evidence based (when available), actionable information and guidance to patients and consumers from around the world.
I continue to feel that physicians have a moral obligation to fill Google’s servers with quality content to drown out the commercialized nonsense that exists online today