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Rio Tinto TV Proposal 10/11/11 ! Right now many companies around the world are u&lising video as a means of communica&on of key messages to their staﬀ, stakeholders and the community. Video oﬀers a unique way to communicate tailored messages to a target audience with higher engagement levels than text, images or audio recordings, second only to direct verbal communica&on. But how can a company organise and distribute their video content, on demand and around the world, in a safe, structured and cost eﬀec&ve way? And what beneﬁts are there for the viewer other than just watching a video?
About Nutwork! Nutwork was formed in 2005 and is owned and run by local West Australians from its head oﬃce in Claremont. It oﬀers a full range of web and digital products to its client base which includes private, public, government and not-‐for-‐proﬁt sectors. Nutwork is the company behind several innova&ve web projects including the Loconut Social Network that has in excess of 50,000 members and the Loco TV online television sta&on that has delivered over 4 million video views since its incep&on in 2009. Nutwork, via its sister company Out Of The Box Produc&ons (OOTB), also produces high quality television and video content for free to air, cable and internet TV broadcast. Nutwork is close to the Australian Mining Industry as the web and digital partner of AMEC, the Associa&on of Mining and Explora&on Companies. Nutwork was recently commissioned to produce a new online presence for AMEC.
Assumptions made ! • Rio Tinto produces regular video content • It believes that video can be used to communicate strong messages to targeted audiences • It sees value in broadcas&ng that video to select groups within and outside the organisa&on • It is a market leader in its uptake of and uses to its advantage innova&ve digital solu&ons • It does not currently have a system that operates in the ways introduced in this document.
Examples of video content! Progressive companies around the world are u&lising video for many internal and external purposes including but not limited to • Recruitment • Induc&on • Site tours • Health and safety training • Formal and informal company communica&ons • Marke&ng and media promo&on • Employee generated video • Shareholder and community interest content
Why a TV Station?!Having its own TV sta&on will allow Rio Tinto to enjoy many beneﬁts that can not be achieved by housing video content on one or more intranets, company websites or third party video sharing websites like YouTube. A central hub to store all of the video content produced, whatever category it may ﬁt in to. The company has many videos stored in diﬀerent loca&ons and in diﬀerent formats including on DVD, company intranets, company websites and external websites including Youtube. Housing all company produced video content in one loca&on via one simple FTP upload means employees will know where to ﬁnd video content and ensures it will not get lost over &me. It’s a great communica7ons tool for the organisa&on as all management and staﬀ can view “general audience” videos whilst using the plaform to view another video. For example, a new employee must enter the Rio Tinto TV sta&on to view an induc&on video and whilst there, in front of their eyes can be recommended videos of recent company events, a tour of a new opera&on, internal promo&onal videos such as social events, the Mine TV video newsleger and many others.
Why a TV Station?!Each video and each channel can be limited to diﬀerent internal or external user groups. For instance, a mine site tour video may be available to all staﬀ via a password protected page. Or a safety video may be made available to contractors by simply emailing them login details. There may be a media channel where approved media can access speciﬁc content. There may even be a channel for shareholders or for the public, accessible by anyone at any &me. This permissions system is a simple “check box” where videos or channels can be selected so access levels can be totally controlled, making it a safe and conﬁden&al system. The system can be pla<orm agnos7c, meaning the content can be viewed on any web connected device including a PC or Mac, tablet or mobile phone, a web connected TV or even through a connected gaming console. It’s not about siing at a desk watching video. This system can be where the employees are, any place, any &me (subject to internet connec&on). There’s func7onality to run adver7sements, whether management messages, those from staﬀ social clubs or Rio Tinto suppliers. These adver&sements can include sta&c display banners, video pre-‐roll and mid-‐roll or text links. These adver&sing spaces can even be sold to companies that wish to be in front of the eyes of this great cap&ve audience. Ul&mately, it is a simple way to either mone&se the system by selling some of these ads or allow the company, suppliers and staﬀ reach out to all users of the TV sta&on at no cost.
Why a TV Station?! Employees can get involved. There can be one or more dedicated channels for employee content. Fun stuﬀ, social events, compe&&ons, amazing things employees do in their &me oﬀ. Giving employees ownership of part of the TV sta&on will encourage them to use it and could generate some remarkable content that becomes “the talk of Rio Tinto”. Control and customisa7on. There are many op&ons to customise the service for speciﬁc Rio Tinto needs. Rio Tinto TV is easy to operate. It’s a turn-‐key video solu&on. Authorised admins can simply upload videos to an FTP site or central loca&on, add a short descrip&on, &ck the access levels and leave the rest to us. Compression for delivery, upload and access levels will be implemented and monthly sta&s&cs will be provided as to each video’s popularity.
Rio TV Home Page example! ! ① One large featured video with 3 others on rota&on. This always gives the page a fresh look and allows certain content to be promoted by choice ② 8 addi&onal videos shown as new or popular videos, encouraging viewers to watch spend more &me watching ③ Adver&sement space for management, employee or supplier use, free or for sale ④ Login/Registra&on box and search func&on ⑤ Simple naviga&on
Channel Page example! ! ① User selects channel category from a number of op&ons ② Each channel can then be broken down into “series” which have their own “episodes”. For example, Induc&on Channel can be broken down into each mine site, followed by each func&on and loca&on on the site. ③ Channels can be made private or public based on passwords or login creden&als
Video Page example! ! ① A player for the viewer to watch video with standard func&onality of play, pause, forward and back. ② This video can be password protected if required ③ Video plays via a global Content Distribu&on Network so it is viewed from a local server ie person in London is having video served from London ④ 4 Recommended videos based on videos of similar content to the one being watched plus adver&sing space ⑤ Every video view is counted and provided in monthly repor&ng
Pricing Structure!There are two components to the pricing structure of this product. 1. Price to design, develop and launch the TV Sta&on itself. This price normally sits in the range of $5000 -‐ $10,000, dependent on the features selected and the level of customisa&on required. This is a once only cost and will be conﬁrmed and detailed at the formal quo&ng stage (next stage). 2. Monthly fees. These fees start at $1200 per month and cover costs including: • Video conversion and uploads • All hos&ng and bandwidth costs • Upload of adver&sements • Monthly analy&cs on sta&on, page and video use • Maintenance hours included for trouble-‐shoo&ng • Addi&onal graphic design and video adver&sement produc&on services available
How We Work!Following appointment, Nutwork will project manage the en&re process for you. We will then prepare a project scoping document which outlines all of our milestones, their costs and deliverable dates. We oﬀer a ﬁxed pricing guarantee for all of our project work. Project varia&ons can be accommodated and quoted for if requested. Our project lifecycle workﬂow is shown on this page.
Thank You!The team at Nutwork wish to thank you for taking the &me to consider this proposal. We look forward to hearing from you when you have had the &me to review and consider. Should you require any further further informa&on, contact Alex Blain – details supplied below. Thank you, Alex Blain Director, Nutwork 08 9284 4111 0438 007 155 firstname.lastname@example.org 3/355 S&rling Hwy Claremont WA 6010