Article Review - Denny's & "Social Media Weirdness"

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A presentation I did for the "Article Review" M-School project. We had to find an article related to our topic (mine was social media) and relate it back to a brand (I chose Denny's).

Published in: Marketing, Business, Technology
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Article Review - Denny's & "Social Media Weirdness"

  1. 1. by olivia & social media
  2. 2. HOW DENNY’S WEIRDNESS WINS SOCIAL MEDIA kate taylor, entrepreneur.com
  3. 3. MAIN IDEAS most branded social media = predictable denny’s unique tumblr is the “weirdest” self-aware + timely pop culture references seems like a young, saavy brand increased sales by 0.9% + opened 19 restaurants  
  4. 4. ENTERTAINMENT
  5. 5. CULTURE
  6. 6. MEMES
  7. 7. DISCUSSION Do you prefer informative social media posts or *fun* social media posts? Do you think Denny’s is reaching their true target market with their current social media strategy?

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