arable
ing We
Mak
Won’t
ch You
Te
ke Off
t to Ta
Wan
lth
Martha Walz
CommonHea
gilvy
t Strategist, O
Conten
2014

Mobile

#OgilvyMWC

world
Congress
1 From data collection to

actionable insights

Current wearable technology gives users reams of data, but is it useful?
At this point, no. We are served our data raw, and most of us are not yet
sophisticated enough for data sushi. We don’t know how to interpret it. The
technology needs to evolve to analyze the data and extrapolate information
that is useful and actionable to users, telling us, for example, that days after
we sleep poorly we tend to eat more fatty, sugary foods. Such insights can
lead to an awareness that is necessary for changing behaviors. Wearable
technology needs to move from simply quantifying the self to optimizing the
self.

2014

Mobile

#OgilvyMWC

world
Congress
2

Give real-time feedback
Wearable technology needs to encourage us to change our behaviors. Let’s
say you are under your daily goal for steps taken. Smarter technology would
recognize that and nudge you via a beep or buzz or even a text message to
get up and moving. On the other hand, if you’re burning the candle at both
ends, your wearable tech should urge you slow down. This feedback loop is
crucial in initiating behavior change.

2014

Mobile

#OgilvyMWC

world
Congress
3

Integrate with other
devices and apps
This might be a far-reaching goal due to proprietary platforms and
technologies, but it’s worth mentioning. All connected devices need to
play nice with each other because the greatest benefit will come from the
nuanced feedback a personal data cloud can supply. Data from apps such as
food trackers should blend seamlessly with wearable device apps and provide
instantaneous assessment of how your diet is going.

2014

Mobile

#OgilvyMWC

world
Congress
4

Overcome privacy concerns
Wearable device and app developers have a huge hurdle to overcome
regarding data collection. We are apprehensive about one source capturing
such a large amount of our personal data, and we don’t want that data to fall
into the wrong hands. Therefore, developers need to put safeguards in place
to ensure that our data is secure and can’t be breached.

2014

Mobile

#OgilvyMWC

world
Congress
5

Look cool
Today’s wearable technology is boxy (to put it kindly) and might not appeal
to the fashion-forward among us. Most devices are wristbands, and those
don’t appeal to everyone. Once wearable tech moves into more prominent
places—such as the face—the stakes go way up. Device makers need to take
into account users’ personal tastes and build devices with utility and design in
mind. We want devices we want to wear.

2014

Mobile

#OgilvyMWC

world
Congress

How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC

  • 1.
    arable ing We Mak Won’t ch You Te keOff t to Ta Wan lth Martha Walz CommonHea gilvy t Strategist, O Conten 2014 Mobile #OgilvyMWC world Congress
  • 2.
    1 From datacollection to actionable insights Current wearable technology gives users reams of data, but is it useful? At this point, no. We are served our data raw, and most of us are not yet sophisticated enough for data sushi. We don’t know how to interpret it. The technology needs to evolve to analyze the data and extrapolate information that is useful and actionable to users, telling us, for example, that days after we sleep poorly we tend to eat more fatty, sugary foods. Such insights can lead to an awareness that is necessary for changing behaviors. Wearable technology needs to move from simply quantifying the self to optimizing the self. 2014 Mobile #OgilvyMWC world Congress
  • 3.
    2 Give real-time feedback Wearabletechnology needs to encourage us to change our behaviors. Let’s say you are under your daily goal for steps taken. Smarter technology would recognize that and nudge you via a beep or buzz or even a text message to get up and moving. On the other hand, if you’re burning the candle at both ends, your wearable tech should urge you slow down. This feedback loop is crucial in initiating behavior change. 2014 Mobile #OgilvyMWC world Congress
  • 4.
    3 Integrate with other devicesand apps This might be a far-reaching goal due to proprietary platforms and technologies, but it’s worth mentioning. All connected devices need to play nice with each other because the greatest benefit will come from the nuanced feedback a personal data cloud can supply. Data from apps such as food trackers should blend seamlessly with wearable device apps and provide instantaneous assessment of how your diet is going. 2014 Mobile #OgilvyMWC world Congress
  • 5.
    4 Overcome privacy concerns Wearabledevice and app developers have a huge hurdle to overcome regarding data collection. We are apprehensive about one source capturing such a large amount of our personal data, and we don’t want that data to fall into the wrong hands. Therefore, developers need to put safeguards in place to ensure that our data is secure and can’t be breached. 2014 Mobile #OgilvyMWC world Congress
  • 6.
    5 Look cool Today’s wearabletechnology is boxy (to put it kindly) and might not appeal to the fashion-forward among us. Most devices are wristbands, and those don’t appeal to everyone. Once wearable tech moves into more prominent places—such as the face—the stakes go way up. Device makers need to take into account users’ personal tastes and build devices with utility and design in mind. We want devices we want to wear. 2014 Mobile #OgilvyMWC world Congress