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Can Video Improve Learning &
Development?
Jon Harman - Learning Design & Media Director
9th May 2013
University of Law Ltd

: http://www.linkedin.com/in/jonharman1075
: @colmmu
Is Not A
It is a machine though.
A Machine with limited resources.
Limited cognitive/ computational/
information processing capability.
This leads us to being intelligent.
Cognitive Consistency, Efficiency and Receptivity
Nine Ways to Reduce Cognitive Load in Multimedia Learning – Mayer and Moreno (2003)
http://youtu.be/Ahg6qcgoay4
Definition of Insanity….
Keep doing the same thing over and
over again and expecting different
results
Isn’t This:

Still This:

Acquisition Metaphor Vs Participation Metaphor – Sfard (1998)
Lecture Vs Sleep – Eric Mazur

http://web.mit.edu/newsoffice/2013/edx-summit-0306.html
Digital tools and challenges to institutional
traditions of learning – Saljo (2010)
to learn something is to be able convert information stored in
the expanding external symbolic storages of our social memory into
something that is new, interesting and consequential for
a practice or an issue.
The implications of such a metaphorical construction of learning
will have to be worked out within the educational system and its
instructional practices. It does not follow from a mere
introduction of new technologies.
Where does video sit?

Learning
Media

Learning
Design &
Interaction
Design

Learning
Technology

Delivery
Platform
The Role of Mediating Artefacts in Learning Design – Grainne
Conole
Learning Media Development
Presentation Layer/
Interaction Design

Content Players,
Apps and Portals

Media Production/
Narrative Design

Video/ Audio/
Animation/ Hi
Fidelity Graphics

Content Authoring/
Instructional Design

Activity/ Learning
Design

Content
Authoring
Systems

Design/ Planning
Tools
Video/ Audio/
Animation/ Hi
Fidelity
Graphics

Media Content Production
Some Stats on Barriers to Success
• 62% - Lack of knowledge about potential use and
implementation

• 61% - Lack of skills to implement and manage
• 55% - Reluctance by line managers to encourage
new methods

• 32% - Reluctance by staff to adopt new
technology
Towards Maturity Benchmark Report 2011 -12
=

?
Anecdote’s Uncanny Valley

http://www.anecdote.com.au/archives/2011/01/the_uncanny_val.html
Experience.
TV & Film Professional – Feature, Documentary, Drama,
Entertainment
Producing media for learning for 10 years

http://www.guardian.co.uk/partner-zone-college-oflaw/video/innovation-learning-development-video
Pragmatics
https://www.odesk.com/
http://www.rave.ac.uk/
http://www.bombora.tv/
http://www.sparkol.com/videoscribe.php

http://www.techsmith.com/solutions.html
http://www.reallusion.com/crazytalk/animator/
http://www.reallusion.com/iclone/
Inspiration
http://youtu.be/G6p1JBYWFt0?t=2m12s

www.knowyourmeme.com
Go Home and Google “Nerdfighteria”
http://youtu.be/ktpPgzcNXhE

Encourage UGC – Screencasting etc
http://youtu.be/s59vXMOpmJk

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Can Video Improve Learning & Development?