Definition of Insanity….
Keep doing the same thing over and
over again and expecting different
Acquisition Metaphor Vs Participation Metaphor – Sfard (1998)
Lecture Vs Sleep – Eric Mazur
Digital tools and challenges to institutional
traditions of learning – Saljo (2010)
to learn something is to be able convert information stored in
the expanding external symbolic storages of our social memory into
something that is new, interesting and consequential for
a practice or an issue.
The implications of such a metaphorical construction of learning
will have to be worked out within the educational system and its
instructional practices. It does not follow from a mere
introduction of new technologies.
Where does video sit?
The Role of Mediating Artefacts in Learning Design – Grainne
Learning Media Development
Apps and Portals
Media Content Production
Some Stats on Barriers to Success
• 62% - Lack of knowledge about potential use and
• 61% - Lack of skills to implement and manage
• 55% - Reluctance by line managers to encourage
• 32% - Reluctance by staff to adopt new
Towards Maturity Benchmark Report 2011 -12
Anecdote’s Uncanny Valley
TV & Film Professional – Feature, Documentary, Drama,
Producing media for learning for 10 years