1. Put a Button on it
Removing Barriers to Going Fast
kastner@gmail.com / @kastner
jgoulah@gmail.com / @johngoulah

3. 1+ Billion Pageviews
Per Month

4. Speed

5. ~80 Engineers

6. Barriers

7. Deployinator

9. We’re Hiring
http://etsy.com/jobs

11. Optimization

12. Happiness

13. Sad Engineers
are Bad Engineers

14. Barriers

15. Process

16. “Process is an embedded
reaction to prior stupidity”
– Clay Shirky

17. Fear

19. Correctness

20. "My strategy has always been: be wrong as
Text
fast as we can, Which basically means, we're
gonna screw up, … Let's not be afraid of that."
– Andrew Stanton

21. Legacy

22. How?

23. Communication

24. Trust

25. Openness

26. Constant Improvement

27. Then vs. Now

28. 2009

29. 2009 2011

30. 2009
Single Deploy
Master

31. 2009 2011
Single Deploy Anyone Can
Master Deploy

32. 2009
Rollback in
Fear

33. 2009 2011
Rollback in Roll Forward
Fear to Victory

34. 2009
All Day
Deploys

35. 2009 2011
All Day Deploy All
Deploys Day

36. How… for reals

37. So, what does Etsy
optimize for?

38. MTTR vs. MTBF

39. Default to Open

40. Culture First

41. If it’s your first day at
Etsy, you must deploy!

43. Doing the dumbest thing
that can possibly work

44. Committing to Trunk

45. Branching in Code

46. if ($cfg["new_search"]) {
// new hotness
$resp = search_solr();
} else {
// old busted
$resp = search_grep();
}

47. Configuration is Code

48. $cfg["new_search"] = true;

49. Blameless
Post-mortems

50. Databases are Different

51. Does it Work?

54. 6 Change-related
incidents in 2010

55. November code-freeze

56. November code-freeze
721 Deploys

57. Deployinator

61. Capistrano

62. Capistrano
Puppet

63. Capistrano
Puppet
Fabric

64. Capistrano
Puppet
Fabric
Chef

70. “Framework”

71. STACK=search rake new_stack

72. run_cmd %Q{cap deploy}

73. log_and_stream "Starting Web deploy<br>"

74. log_and_shout({
:old_build => old_build, :build => build,
:send_email => true
})

75. Communication

82. Dashboard Driven
Development

84. 5:27 < devbot> PRODUCTION deployed by vthommeret version:
7f08b7a-20110722-191739-UTC took: 131.042598 seconds
diff: http://deployinator.etsycorp.com/diff/web/0cbf2f0/7f08b7a

85. e ntial
Co nf id
Etsy

86. Deployinator Deploy Host
Web 1 Web 2 Web N

87. Deployinator
ssh Deploy Host
Web 1 Web 2 Web N

88. Deployinator
ssh Deploy Host
dsh
Web 1 Web 2 Web N

89. Deployinator
ssh Deploy Host
dsh
Web 1 Web 2 Web N

90. Deployinator
ssh Deploy Host
dsh
Rsync
Web 1 Web 2 Web N

91. What’s Stopping You?

92. Know what you’re
optimizing for

93. Deployinator is Open
Source Software!

94. Deployinator is Open
Source Software!
http://github.com/etsy/deployinator

95. Deployinator is Open
Source Software!
http://github.com/etsy/deployinator
(right after this talk)

96. Thank you

97. Thank you
http://github.com/etsy/deployinator