Introduction to LinkedIn

A Presentation by
Nikki Bareham

© Eden Enterprises 2012

INTRODUCTION TO LINKEDIN


Learning Objectives
• A brief introduction to the professional
networking site LinkedIn
• Instructions on how to create and personalise
your account
• Learn about network invites, connections and
updates
• Groups, Companies and Apps
• LinkedIn’s internal messaging system


What is LinkedIn?

LinkedIn is a professional networking site that allows
users to
• take the classic business card exchange online
• stay informed about your contacts and industry
• find the people and knowledge you need to achieve
your goals
• control your professional identity online


LinkedIn Today
• Started in 2003, over 200 million professionals
currently use LinkedIn to exchange information,
ideas and opportunities
• It is the world’s largest professional networking site
• Allows you to find people and connect with them
through the system without needing their email
address
• The service is free, although fee-based premium
memberships are available


Why use LinkedIn?
The
LinkedIn is not the biggest or most
talked about network, but when it professional, decision maker profile
comes to connecting with of the audience that uses LinkedIn is
people who mean business more prepared to participate in
and generating prospects traditional networking that leads to
lasting business relationships than
LinkedIn leads the way
on any other network

49% of LinkedIn users have the
power to make
major buying decisions
on behalf of their company


CREATING YOUR
LINKEDIN ACCOUNT


Signing Up

Visit www.linkedin.com
What you will need:
- An email address
• You may choose either your
work or personal email
address for correspondence
- Password


Your profile - picture
• You can choose to add a picture, which will make
your profile more engaging.
– Upload your most professional picture – 4MB limit
– Crop picture
– Choose photo visibility settings


Your profile - details
Your Profile reads just like your CV
• The Summary
The most important part of your profile, and the first and
possibly only part that people will read


• Experience
Your current and past positions held


• Skills and Expertise – preset categories
• Search for Skills and Expertise in the ‘More’ tab


• Education


• Additional Information


• And finally…


Your profile - Editing

Once you have created
your Profile, you can
then view and edit each
section in the Profile
tab
Your Activity is shown to
the right of your Profile


SETTINGS


Settings
To personalise your
Settings, click the tab below
your name:


Settings
Click through the following tabs:
Profile – ensure your privacy settings are set to a
level that you are comfortable with, and you edit
your Public Profile
Email preferences – select frequency of
messages, who can send you invitations and the
types of messages you are willing to receive
Groups, Companies and Application – set
frequency of group digests, reorder, view
Account – privacy controls, settings, email &
password

CONNECTIONS AND YOUR
NETWORK


Contact Import
You can import and invite contacts from your personal email accounts
from the Add Connections page.
1) Click the Add Connections link in the upper right of your LinkedIn homepage.
2) Click the icon that represents the email provider you use. If you don't see
your provider, click the Any Email icon.
3) Enter your information.
4) Click Continue.
A new window will appear where you are requested to authorise
LinkedIn to import your contacts.
Important: LinkedIn automatically selects all contacts on the list that is displayed.
If you don't want to send your invitations to everyone on the list, be sure to
uncheck the Select All box and individually check the boxes next to contacts you
want to invite.
Click Send Invitations.


Contact Import


Invitations to join your network
To continue to build your network, use
the following tools:
• Invitations to connect can be sent to
anyone you know and trust. Bring up
their profile page and click the
Connect button.
• Introductions can be sent through
one of your direct connections to help
you communicate with a LinkedIn
member who is two or three degrees
away from you.
• InMails are private, paid for messages
that allow you to directly contact any
LinkedIn member who isn't a 1st
degree connection, while protecting
the recipient's privacy.

Receiving a connection request
You’ll receive a connection request in your Inbox.
• Depending on email notification settings, you may also
receive an email to alert you of the invite request. This is the
default setting.
• Once the request is accepted, you can choose to archive it.


People you may know
On your home
page, LinkedIn will
recommend people to
connect with in the
People You May Know
box.
- By clicking on the X
near their name, you
can choose not to have
their name shown.


Connections
• 1st degree connections are those
that you have directly invited or
you have accepted their invite
• 2nd degree connections are those
who are friends of friends
• 3rd degree connections are those
connected to a friend of a friend

1st, 2nd and 3rd degree connections become your Network


Connections

View your Connections in the
Contacts tab
Allocate tags to groups such as
friends, work colleagues, legal
contacts etc.. – useful for group
messaging
View Connections by
Company, Location and Industry
Select Connections to direct
message, without needing their
email – up to 50 at a time


Recommendations
Request recommendations from those familiar with your work to
enhance your status. Click the Recommendations button under the
Profile tab
Recommendations can be for non-employment related work also, such
as friends from your education
Nurture your professional relationships. In addition to requesting and
accepting recommendations, make sure you recommend exceptional
colleagues
Your Recommendations can be viewed by others in your Profile


Posting Updates
• Communicate with your network • Show your personality
• Share with others what interests you

Your Home page is where you post
updates, including URL links, to
raise your profile and follow
updates shared by all your
connections and the Groups and
Companies that you follow
Set the type of updates that you
wish to view in Settings
You can Like, Comment On or Share
updates, which will then show
up on your own Activity


GROUPS, COMPANIES AND
APPLICATIONS


Groups
The power tool of LinkedIn and your best opportunity to network. Groups are
informal communities formed around industries, professions, niche topics etc.
Any LinkedIn member can create one and there are now over a million groups.
• Find and join the right groups, and it's easy to keep up with news and trends,
make connections, ask and answer questions and even land new clients
• Borrow ideas - Searching is useful, but so is following the lead of people you
respect. Go to their profile page and check out the groups that person
belongs to, and one or two may match your goals
• Watch, listen and get a feel for how the group operates and then gradually
start to participate with comments and postings to raise your profile
Search for Groups:
Click the dropdown next to the Search box and
select Groups. Enter your keyword(s) to view the
options available. Or, go to the Groups Directory
under the Groups tab and search keywords


Companies

A Company Page is a place for companies to provide more information about their
products and services, job opportunities and company culture. Any LinkedIn member can
follow a company that has set up a Company Page to get updates on key developments.
To follow a company:
• Click the Companies tab at the top of your homepage and search for a company.
Then click Follow Company in the upper right of the company's Overview page, OR
• Move your cursor over a company name on someone's personal profile, and then
click Follow Company from the mini Company Page if one appears, or click on the
link and follow

LinkedIn Apps

LinkedIn Applications enable you to enrich your profile, share and
collaborate with your network, and get the key insights that
help you be more effective.
Apps, eg your blog or legal updates, are added to your homepage
and profile enabling you to control who gets access to your
information.

LinkedIn Apps


LINKEDIN INTERNAL MESSAGING
SYSTEM


LinkedIn Inbox

Where messages from those who are connected with you
or those who want to connect are stored.
• Inbox – all messages sent to you
• Sent – all messages you have sent
• Archived
• Trash
There is a separate tab for Invitations within your
Inbox, where you can view outstanding invitations to
connect

Thank you for listening
uk.linkedin.com/in/nikkibareham


Introduction to LinkedIn

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