Today's presentation will review the SCU fact checking guide, explore the target audience for an audience-specific guide, and apply a creative commons license. It will discuss imagining and researching the target audience by collecting demographic data, exploring their information habits, and finding issue-specific articles they consume. The presentation will also cover choosing an appropriate creative commons license to apply to fact checking work.

1. Audience
Researching your information target.
Image courtesy of Flickr user Ivan

2. Today we will…
• Review the SCU fact checking guide
• Explore your audience for the audience-specific guide
• Apply creative commons license to your work
Image courtesy of Flickr user Jeff Turner

3. Researching an Audience
• Imagine an audience
• Collect demographics
• Information habits
• Issue-specific articles
Image courtesy of Flickr user Jeff Turner

4. Imagine an audience
Image courtesy of Flickr user Khanh Hmoong

5. Find demographic data
Image courtesy of Flickr user Eric Fischer

6. Explore information habits
Image courtesy of Flickr user Paul Keller

7. Find issue-specific information
Image courtesy of Flickr user gilles chiroleu

8. Creative Commons
A Shared Culture: http://creativecommons.org/videos/a-shared-culture

9. Creative Commons License
Image courtesy of sourcefabric.org

10. Questions?
Image courtesy of Flickr user Khanh Hmoong