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Messaging Mastery & The Attention Economy

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How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content …

How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content etc Check out new book, Switch On, which covers some of themes within: http://www.amazon.co.uk/Switch-ignite-creative-science-breakthrough/dp/1780288336/ref=sr_1_1?ie=UTF8&qid=1403731586&sr=8-1&keywords=switch+on+jankel

Keynote at GTI Breakfast Briefing


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  • 1. the attention economy & messaging mastery www.wecreateworldwide.com
  • 2. The basics INNOVATION + LEADERSHIP + CULTURE Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models 1 CEO + 30+ world-class associates to guarantee expertise & fit Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
  • 3. FREE EBOOK
  • 4. CONTEXT is king! changing constantly ! !
  • 5. ATTENTION economy limiting factor in consumption of messages one click away from irrelevance
  • 6. BEHAVIOURS DRIVEN BY beliefs, driven by emotions fast (1/5) guides us ! Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt IRRATIONAL
  • 7. Sources: IPA Data Bank
  • 8. Sources: Berger & Milkman
  • 9. Sources: Fractl
  • 10. CURIOSITY Gap
  • 11. POSITIVITY MATTERS “energy exchange” empower people with messages that locates their role in the future Sources: Berger & Milkman
  • 12. ENGAGEMENT Rediscover beauty of forgotten familiar find ways to spark synaptic play & participation gift happiness we can share in Sources: Google Insights
  • 13. MESSAGEemotional accessible / understood / coherent compelling authentic / congruent nested hierarchy / sequence call to action
  • 14. wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD Leadership our 3H model Emotions & feelings Thoughts & beliefs Actions & behaviours
  • 15. STORIES OPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH WEAVE TOGETHER EMOTIONS & REASONS TO PROMPT ACTIONS
  • 16. “Whoever tells the best story wins.” John Quincy Adams
  • 17. PRE-ORDER ON AMAZON
  • 18. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com @nickjankel nick@wecreateworldwide.com Ask me anything

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