Messaging Mastery & The Attention Economy

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How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content etc Check out new book, Switch On, which covers some of themes within: http://www.amazon.co.uk/Switch-ignite-creative-science-breakthrough/dp/1780288336/ref=sr_1_1?ie=UTF8&qid=1403731586&sr=8-1&keywords=switch+on+jankel

Keynote at GTI Breakfast Briefing

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Messaging Mastery & The Attention Economy

  1. 1. the attention economy & messaging mastery www.wecreateworldwide.com
  2. 2. The basics INNOVATION + LEADERSHIP + CULTURE Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models 1 CEO + 30+ world-class associates to guarantee expertise & fit Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
  3. 3. FREE EBOOK
  4. 4. CONTEXT is king! changing constantly ! !
  5. 5. ATTENTION economy limiting factor in consumption of messages one click away from irrelevance
  6. 6. BEHAVIOURS DRIVEN BY beliefs, driven by emotions fast (1/5) guides us ! Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt IRRATIONAL
  7. 7. Sources: IPA Data Bank
  8. 8. Sources: Berger & Milkman
  9. 9. Sources: Fractl
  10. 10. CURIOSITY Gap
  11. 11. POSITIVITY MATTERS “energy exchange” empower people with messages that locates their role in the future Sources: Berger & Milkman
  12. 12. ENGAGEMENT Rediscover beauty of forgotten familiar find ways to spark synaptic play & participation gift happiness we can share in Sources: Google Insights
  13. 13. MESSAGEemotional accessible / understood / coherent compelling authentic / congruent nested hierarchy / sequence call to action
  14. 14. wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD Leadership our 3H model Emotions & feelings Thoughts & beliefs Actions & behaviours
  15. 15. STORIES OPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH WEAVE TOGETHER EMOTIONS & REASONS TO PROMPT ACTIONS
  16. 16. “Whoever tells the best story wins.” John Quincy Adams
  17. 17. PRE-ORDER ON AMAZON
  18. 18. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com @nickjankel nick@wecreateworldwide.com Ask me anything

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