Marketing Survival Strategies for the Attention Economy

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One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”

Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.

Firms of all sizes (with clients of all sizes) struggle with the central question:
This is my keynote slide deck, where I (

1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy

see www.jer979.com/speaking for more info

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Marketing Survival Strategies for the Attention Economy

  1. 1. Marketing Survival Strategies for the Attention Economy<br />Jeremy Epstein<br />Marketing Navigator<br />NeverStopMarketing.com<br />
  2. 2. Habits and Consequences…<br />@jer979<br />
  3. 3. Slide Credit: John Moore (BrandAutopsy.com)<br />
  4. 4. Laptops Up!<br />@jer979<br />
  5. 5. @jer979<br />It’s an Attention Economy<br />
  6. 6. @jer979<br />Do You Have Permission? Really?<br />
  7. 7. @jer979<br />Blockade 1.0<br />
  8. 8. @jer979<br />Blockade 2.0<br />
  9. 9. @jer979<br />Blockade 2.0<br />
  10. 10. @jer979<br />Marketing as Gasoline, Not Matches<br />
  11. 11. @jer979<br />Find Your Raving Fans<br />
  12. 12. @jer979<br />Ridiculous Reach of the Individual<br />
  13. 13. @jer979<br />So, Now What?<br />
  14. 14. @jer979<br />Above All, Be Remarkable<br />
  15. 15. Shhhh….. Listen<br />@jer979<br />
  16. 16. @jer979<br />Relevant Participation<br />
  17. 17. @jer979<br />Be the Connector<br />
  18. 18. @jer979<br />Advocacy as Practice<br />
  19. 19. @jer979<br />Be Authentic<br />
  20. 20. @jer979<br />Openness, Don’t Try To Hide…<br />
  21. 21. @jer979<br />How It All Comes Together…<br />
  22. 22. @jer979<br />Community Driven Marketing<br />Activate<br />Identify<br />Cultivate<br />
  23. 23. @jer979<br />Thank you!!<br />Whitepaper: Power of the Raving Fan<br />CommunityDrivenMarketing.com<br />Blog: NeverStopMarketing.com<br />jer979@neverstopmarketing.com <br />linkedin.com/in/jer979<br />
  24. 24. www.neverstopmarketing.com<br />

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