1. M a k e M o n e y w it h
S o c ia l N E t w o r k
2. วิ ท ยากร : ภาวุ ธ (ป้ อ ม ) พงษ์ ว ิ ท ยภานุ
การศึ ก ษา :
Master Degree 2 Executive MBA Program ,Sasin Graduate Institute of
Business Administration of Chulalongkorn University
Master Degree 1 Master of Science, Internet & E-Commerce
Assumption University
Bachelor Degree Architectural, Rangsit University
หน้ า ที ่ ง านในปั จ จุ บ ั น :
Managing Director TARAD DOT COM Co ., Ltd. ( TARAD.com)
Vice President Thai E-Commerce Association
Consultant Thai Webmaster Association
Consultant APEC IBIZ : Thailand Productivity Institute
Columnist Bangkok Biz News Newspaper, SME Magazine
Radio Host FM 102 Nation Radio. Every Sunday 4.00PM
Teacher Silpakorn University
See all list at http://www.Pawoot.com/Myself/
3. Other Experience
My Pocket Book
• “E-Commerce – Sell to the World”
• E-Marketing – Reach People around the
world
• How to start business with TARAD.com
Online Consultant
Customer
33. เรารู ้ ต ำ า แหน่ ง ของคุ ณ ได้
อย่ า งไร?
Cell Site WIFI GPS
ความแม่ น ยำ า km
1 ความแม่ น ยำ า20-30 m ความแม่ น ยำ า m
1-5 Satellite
34.
35.
36.
37. Neme : Ben Jerry Age : 40
Visited : 20 time
Likes : Potato and Fish
Friends : Gen Moore, Ken Hiland,
….
Neme : Ben Jerry Age : 40
Visited : 20 time
Likes : Potato and Fish
Friends : Gen Moore, Ken Hiland, ….
Neme : Ben Jerry Age : 40
Visited : 20 time
Likes : Potato and Fish
Friends : Gen Moore, Ken
Hiland, ….
Neme : Ben Jerry Age : 40
Visited : 20 time
Likes : Potato and Fish
Friends : Gen Moore, Ken Hiland,
Neme : Gen Moor Age : 42 ….
Visited : 28
Likes : Pasta Cheeze
Friends : Ben Jerry, Ken Hiland, ….
41. Foursquare + Facebook Place
Ranking
Where is the Top Check-in Location?
Top Location Ranking (Thailand)
•Ranking by Top Check-in Location
and User
•Full detail of user in each location
same as location admin
•Check how active of your competitor
branch or location
•Check what’s people talking about
your location
Rank of Top Locaton
42. Foursquare + Facebook Place
Ranking
What’s going on in your location?
Detail of Location
47. Video Content
• Mobile Device ประสิทธิภาพสูงขึ้นและราคาถูกลง
• Internet ความเร็วสูงขึ้นทำาให้ง่ายต่อการ Upload Video
• Online Influencer และ Online TV ได้รับความนิยมมากขึ้น
http://www.youtube.com/user/domepakornlamonline
53. Youtube Ranking
What Video are Top View, Comment in Youtube
Youtube Ranking (Thailand)
•Ranking by Total View, Daily View,
Comment, Rating, Recently
•Full Detail of Video with Comment
•By Category of Each Video
58. Instagram Ranking
Who is Top Influencer with Photo Social Network
Instagram Ranking
•Ranking by Total View, Daily View,
Comment, Rating, Recently
•Full Detail of each user
•Growth rate, tend or follower
•Top Location taken photo
•Top filter used
59.
60. Case Study : B__ger King
Product : B__ger King Mushroom Swiss Burger
Channel : Instagram (Actress & Celeb Influencer), twitter,
PR Offline Event (Promotion)
Objective : Awareness , Drive Sale
Time : 2 – 14 Apr 2012 before launch this product in 11 Apr
2012
https://www.facebook.com/BurgerKingThailand
63. Thailand Online Brand Ranking
We ranked Thailand
Business who use Social
Network as major tools
and communications
64. Zocial inc.
Advance and Unique Social Media Platform Service
Cutting Edge Technology to monitor, listening and Analytic what people talk in
this Social Network. Including manage social media site and channels. All own
development.
Z o c ia l in c .
P la t f o r m
Brand “Monitoring” System
what’s people talk about your brand
Brand “Ranking & Analysis” System
Where are you compare with competitor
65. Why Brand need social
Monitoring?
Conversation and Participation in
Online Community and Social
network can reflect consumer
perception and attitude towards
brands. How can Online Marketing
monitor these conversation?
Online Offline
67. “Unique and Cutting edge technology”
Listening & Monitoring what people talking about
• Zocial Eye
– Listening what people in online talking about your brand & product
– Sentimental Tracking (Positive or Negative)
– Keywords Monitoring & Tracking, Truly understand local
conversation
– Cross & Integrated platform
(Facebook, Twitter, Foursquare, Pantip.com, etc..)
68. Tracking What People Talking about
You Negative Neural Postive
Growth 1,236%
Jun 8, 2012
Daily basis tracking data
Week over Week Growth
GMM and True Visions Case
69. Brand Tracking & Monitoring
Track people talking about your brand in positive and negative way
People Voice Movement, Who
make voice? We Will Know
•Who is talking
•What are they talking, positive or
negative
•Where they talking
Summary of voice
Advance Tracking Technology
Sentiment Tracking
•Tracking from many online
Where they talk?sources (Facebook, Twitter,
Community)
•Measurement to Number
•Alert & Notification directly
Who saying that
Positive or
70. Your Brand in News Web Sites
Your Brand on News Site Related with People Talking in Online
Know Impact from News Site
•Monitor your brand from News Sites
•See relation from news with social
network and other sites
Daily Tracking in
News Sites •Forget about News Clipping service.
News Topic get from
Share of Each News
News Site
Site
71. Location Tracking
Tracking Branch or Location, See how popular and who is our real customer
Map of
Location
Location of Brand &
Branch
User Visit Trend of
Comment Visitor
frequency
Name of Location
User Comment
& Tips
Location of Brand or Branch
Detail of People traffic and who’s there
73. E-mail Alert & Notification
Know Exactly What People Talking About You Brand Directly
Summary
E-Mail Alert
•Daily report the content that
system can capture
•Report by each channel of
content and service
Content with Sentiment
74. Type of Campaign
• Own Brand Monitor
Know what people taking about your brand
• Competitor Monitoring
Know what competitor movement and what
people talking about your competitor
• Demand Monitoring
Know who need and what your product and
service, then you can respond back to them
77. Expand to South East Asia
Tools for SMEs and Corporate to Understand Each Country People Behavior
Welcome to AEC ERA
78. Summary
• Large Market & Opportunity
• Reach People All Over the World 2,000
Million
• Get the Right Target, Execute the Right
Strategy
• Rich Media & Interactive
• More effective & Better ROI
• Awareness, Engagement and Sale.!
• What are you Waiting For?