What Don’t You Know About Millennials

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Join the New Directions Consulting 2009 Millennials Project.

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What Don’t You Know About Millennials

  1. 1. What Don’t YOU Know About Millennials?<br />
  2. 2. Most experts agree that Millennials are a marketing force to be reckoned with.<br />
  3. 3. For the most part, people born between 1980 and 2001 are considered part of this generation.<br />
  4. 4. They are described as being…<br />
  5. 5. With up to $1Trillion in consumer purchase power…<br />
  6. 6. … the question is: How will Millennials set market trends for years to come?<br />
  7. 7. Is your brand or category ready to market to this group as effectively as possible?<br />
  8. 8. From October 26-28, Missy Carvin of New Directions Consulting, Inc. will conduct an in-depth, online bulletin board focus group with Millennials to understand the following:<br />What factors are most important in attracting Millennials to your brand?<br />Why do they buy the brands they buy? <br />Shop where they shop?<br />Where do social networks factor in?<br />What do they consider a trustworthy source of information?<br />Do fan pages work?<br />
  9. 9. Your questions here.<br />
  10. 10. Want to know more? Sponsorship is being offered at the following levels.<br />
  11. 11. At certain levels, you will be allotted ANY 2-5 questions you’d like included in the study.<br />
  12. 12. To assure your participation, you must respond by Friday, October 16.<br />Deadline extended: respond by Thursday, October 22 to reserve your space!<br />
  13. 13. Need more info? Want to participate?<br />Give Missy Carvin or Jane Goldwasser a call at 914-347-6672.<br />

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