International Direct-To-Market Opportunities presentation by Jeff Sutich, International Marketing Coordinator, Nevada Department of Agriculture

1. International Direct-To-Market
Opportunities
Jeff Sutich
International Marketing Coordinator
Nevada Department of Agriculture
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

2. Exporting
 Have you considered exporting?
 Yes or no, you probably have questions
 What countries would consider importing my products?
 How would I contact buyers or develop a working relationship with them?
 Packaging?
 Competition?
 International laws and requirement?
 Language barriers?
 Overwhelming?
 We are here to assist with making the export process simple, straightforward, and
affordable to U.S. businesses.
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

3. Export Education
 Who can export?
 Once you’re well established in a domestic market?
 I believe almost anyone from any industry sector can export.
 96% of consumers with 2/3 of the world’s purchasing power reside outside of
the U.S.
 Diversification can help save a small business during economic downturns
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

4. Nevada Department of Agriculture
Global Trade and Economic Development
 Economic Development
 Export Training
 Export Assistance/International Market Research
 Buy Nevada
 WUSATA
 Specialty Crop Block Grant
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

5. Nevada Department of Agriculture
Global Trade and Economic Development
 Economic Development
 Assist food and agriculture companies to expand or relocate to Nevada
 Export Training
 Export Education Seminars
 WUSATA Explore Exporting
 WUSATA Branded Seminars
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

6. Nevada Department of Agriculture
Global Trade and Economic Development
 Export Assistance and International Market Research
 One on one assistance with companies to develop their:
 International Business Plans
 International Market Research
 Locate buyers/companies in international markets
 Trade Show Support
 Outbound Trade Missions
 Inbound Trade Missions
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

7. Nevada Department of Agriculture
Global Trade and Economic Development
 Buy Nevada (www.buynevada.org)
 Market NV food and agriculture companies locally, nationally, and internationally
 One stop shop for consumer’s to learn who NV food and agriculture businesses are
 Business to business interaction
 Participating companies can be:
 Growers
 Restaurants
 Retailers
 Distributors
 Processors
 Organizations that
promote NV food
and agriculture
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov
 Supporters of Buy Nevada and
food and agriculture companies

8. Nevada Department of Agriculture
Global Trade and Economic Development
 Western United States Agricultural Trade Association (WUSATA)
 Generic Program
 Branded Program
 Specialty Crop Block Grant
 Competitive Grants
 ExporTech
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

9. Western United States Agricultural Trade
Association (WUSATA)
 Mission:
 Helping to develop, promote, and
enhance international markets for
western food and agriculture products.
 Participants
 Small agribusinesses
 Headquartered in the Western US
 Generic activities will include
agribusinesses with operation in
Western US (large companies allowed)
 Product at least 50% US ag content
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

10. Western United States Agricultural Trade
Association (WUSATA)
 Why Participate?
 Per USDA, companies who participate nationally in the
Market Access Program (MAP) have a 30:1 return on
investment (ROI).
 In 2011, companies who participated in the WUSATA program
averaged a 93:1 ROI
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

11. Western United States Agricultural Trade
Association (WUSATA)
 Programs
 Generic Program
 International trade-focused activities led by member states
 Branded Program
 50% reimbursement for eligible international marketing expenses
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

12. WUSATA Generic Program
 Culinary training
 Educational webinars and seminars
 Food Service promotions
 In-store demonstrations
 Market research (Euromonitor)
 Restaurant promotions
 Technical seminars
 Trade missions
 Trade Shows
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

13. WUSATA Branded Program
 Up to $300,000 a year in international marketing reimbursements
 50% Reimbursements
 Program Eligibility
 Be Headquartered in the Western US (Alaska, Arizona, California, Colorado, Hawaii,
Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming).
 Be a small company (Per SBA guidelines)
 Cooperatives are eligible and are exempt from size restrictions
 Be legally licensed and operated for at least one year
 Products must have 50% US grown content by weight (excluding water and
packaging).
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

14. WUSATA Branded Program (cont.)
 Product qualifications
 Be Branded
 Be of US origin (50% U.S. grown by weight, excluding water and packaging)
 Be clearly marked as Product of the U.S.A.
 Be an agriculture based item
 Not be covered under another MAP Cooperative
 Own the brand or have a sole agency agreement with the brand owner
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

15. Specialty Crop Block Grant
 Competitive Grant per state
 Awards up to $25,000 per project
 Projects that support the growth of the specialty crop industry
 5% In-kind match
 Funding for Specialty Crop companies to attend ExporTech
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov

16. Thank You
Please feel free to reach out to me with any of your exporting questions or needs
Jeff Sutich – Nevada Department of Agriculture
Phone 775-353-3627
Email: jssutich@agri.nv.gov